Much like the Greggs sausage roll, the Nando's peri peri chicken and the McDonalds Big Mac, the Tesco meal deal is iconic. Therefore, a chance to win one will never fall on deaf ears. Tesco could have done a classic 'like, share and follow' for their recent social media competition, it would have worked. But… Continue reading 2020’s Creative Campaigns #17 – Free Meal Deals Up For Grabs
Burger King is a brand that's gone viral in the UK for a few reasons recently (some good, some bad). First, was just before Halloween when they launched a campaign that was branded out of touch by many communications professionals, for tormenting real businesses that have closed down. Pandemic or no pandemic, ultimately the failure… Continue reading Why It Pays To Change Tack
If you work in social media, you've seen it. The Facebook post that held the potential to decimate the PureGym brand with a single, distasteful sentence. Yesterday, social media kicked up a storm following a themed workout that could only be described as the worst thing I've ever seen. "Slavery is hard, and so is… Continue reading PureWrong: Why A Universal Social Strategy Is Important
A little over two weeks ago, social media fell silent for the day. Something quite unlike I've ever seen before, my feed was filled with black squares and the hashtag #BlackOutTuesday. Why? To show solidarity with the Black Lives Matter movement after the murder of George Floyd by Derek Chauvin in Minneapolis. I'll spare the… Continue reading Solidarity On Social Media: What Did It Achieve?
There are many mediums of marketing to now explore. Some will work for your brand, some won't. One modern option that still appears to be very prevalent in 2020, is influencer marketing. However, also in 2020 is the Covid19 pandemic that has quite literally flipped life as we know it on its head. Unfortunately, when… Continue reading Is There Any Point In Influencer Marketing Right Now?
The National Trust has been on point with their communication strategy recently, especially seeing as they were one of the most affected organisations of the Coronavirus pandemic. Working in rural PR has really opened my eyes to how challenging, yet rewarding, promoting such an organisation can be. Even more so when you can't actually welcome… Continue reading 2020’s Creative Campaigns #11 – National Trust Launches #BlossomWatch
I've said it from the start and I'll say it again, the businesses most likely to survive this, are the ones that can adapt quickly and who're creative enough to accommodate the current climate. Many, many businesses and organisations have been forced to close their doors in the interests of public safety amid the Coronavirus… Continue reading 2020’s Creative Campaigns #9 – Chester Zoo Goes Virtual
"Sue, you're shouting at Tea." A contender for quote of the year, says the Huffington Post, as well-known British tea company, Yorkshire Tea, silences social media trolls. If you haven't heard of the now-dubbed #YorkshireTeaGate, then I seriously recommend you take to Twitter as it's all people seem to be talking about today. The debacle… Continue reading Yorkshire Tea: Spilling The ‘Tea’ On Social Media Etiquette
Never has a story better demonstrated the sheer power of social media than that of Petersfield bookshop. A story I've had the pleasure of following right from the beginning, and one that I've really enjoyed watching blossom into what it is today. It started like this. From Tumbleweeds... "...Tumbleweed... Not a single book sold today...… Continue reading From Tumbleweeds To Twitter Fame
Admittedly, it's been a while since I've written a 'creative campaigns' post (mostly for reasons I divulged recently in a tweet thread). I must do better! This doesn't mean though, that I haven't been taking note. I often give the stunts I come across a quote tweet with comments along the lines of 'smashing' 'love… Continue reading 2019’s Creative Campaigns #19 – Control Harrods’ Christmas Lights