Over the weekend, I've had coverage come in from both national papers and regional papers, I get equally excited about both - which led me to thinking, what's more valuable? National coverage, or regional print coverage. Can they really be compared? My colleague Beth recently wrote a great blog on a similar topic. With readerships… Continue reading National Vs. Regional Press Coverage, Who Wins?
Is TikTok The Next Big Thing In Influencer Marketing?
Perhaps inevitably, I am finally writing about TikTok. Truth be told, when this trend started catching on I didn't anticipate it would be just as big as it is today. Since being launched in 2017, the app has enjoyed exponential growth. Its popularity, so it would seem, peaking around the time that lockdown measures started… Continue reading Is TikTok The Next Big Thing In Influencer Marketing?
2020’s Creative Campaigns #9 – Chester Zoo Goes Virtual
I've said it from the start and I'll say it again, the businesses most likely to survive this, are the ones that can adapt quickly and who're creative enough to accommodate the current climate. Many, many businesses and organisations have been forced to close their doors in the interests of public safety amid the Coronavirus… Continue reading 2020’s Creative Campaigns #9 – Chester Zoo Goes Virtual
Profiting From A Pandemic – Wheres The Line?
We're currently living through a pandemic. The first one (pretty much) of my time, let alone the first one I've had to deal with when working in PR & marketing. Times are scary, there's absolutely no denying that. There's very little good to come out of this whole debacle (perhaps except from the story I… Continue reading Profiting From A Pandemic – Wheres The Line?
How Greggs Cooked Up A Vegan Revolution
Your favorite fast food outlet is probably offering some pretty great vegan options now. It's 2020 and the pressure on brands to be more 'woke' is mounting, but that isn't the only reason that you've seen a lot more vegan and vegetarian products being added to the menus of most popular fast food outlets over… Continue reading How Greggs Cooked Up A Vegan Revolution
2020’s Creative Campaigns #1 – Build Your Own Baby Yoda
It's a new year, a whole new decade even, and that means that the clock has been reset on the Creative Campaigns of the year that I write about. Amid a myriad of brilliantly creative marketing stunts last year, I managed to handpick and write about 20 in total. Starting with the iconic 'Greggs Vegan Sausage Roll'… Continue reading 2020’s Creative Campaigns #1 – Build Your Own Baby Yoda
One Misplaced Coffee Cup And Billions Of £’s Of Publicity
If you haven't been watching or following Game Of Thrones these past few weeks, then where have you been at? According to CNN, the final episode brought in a series record of 19.3 million viewers. Interestingly enough, 19.3 million of those live viewers were also exposed to some very subtle, 'accidental' advertising. Whether they knew about… Continue reading One Misplaced Coffee Cup And Billions Of £’s Of Publicity
You Don’t Have To Be Samantha Jones To Work In PR
"Oh, you work in PR? You must be like, super loud then" "You can't be quiet and work in communications!" "If you're not confident, you're not going to make it" "But isn't your job just like, socialising?" "You're an introvert? You won't do well here..." I'm not usually one to succumb to the agg of… Continue reading You Don’t Have To Be Samantha Jones To Work In PR
2019’s Creative Campaigns #3 – The Army Needs YOU
2019 is just a few days underway, yet I'm finding myself writing about a new creative campaign every single day at the moment. Forget year of the Pig, it's the year of reactive PR... Apparently. Maybe there's something in the air this year following Vitamin Water setting the standards very late on in 2018. But at… Continue reading 2019’s Creative Campaigns #3 – The Army Needs YOU
My Favourite Christmas Campaigns Of 2018
Is it that time? Yeah, you better believe it is! I LOVE Christmas adverts, and seasonal marketing is perhaps my favourite of all. From the iconic Coca-Cola truck, to the abundance of wonderful ads that bless our TV screens every year - I just adore it all. Festive advertising really is a tough one to nail, yet every… Continue reading My Favourite Christmas Campaigns Of 2018