There are many mediums of marketing to now explore. Some will work for your brand, some won't. One modern option that still appears to be very prevalent in 2020, is influencer marketing. However, also in 2020 is the Covid19 pandemic that has quite literally flipped life as we know it on its head. Unfortunately, when… Continue reading Is There Any Point In Influencer Marketing Right Now?
We are all crying out for positive news at the moment. The world is rather bleak right now, and it's very easy to feel consumed by negative news and want to switch off from it entirely. Subsequently, most media outlets are desperate for buoyant stories. It's a truly strange time to be a PR, because… Continue reading The Power Of Positive PR: Captain Tom’s Story
Advertising - it's not something I talk about so often, being prominently PR orientated, but it is something I'm really interested in. Personally, I think it's really hard to make adverts effective if they're being broadcasted to a wide audience. If you're aiming for one of the prime time slots, then you've really gotta' have… Continue reading Advertising: Clever To Be Curt?
…Sounds impossible right? Public Relations is inundated with a variety of different tasks. In fact, more often than not I’m rarely doing the same thing twice. But when you’re super organised (like me), it’s sometimes hard to stay on top of it all, and PR can fast become a perfectionists worst nightmare. Is it ever… Continue reading How to stay on top of your time in PR – trust me, it can be done!
Last week, I voiced my opinions on the new John Lewis Christmas ad, and how it was (to me) a bit of a disappointment. Displaying a total lack of pre-campaign sell in (which is their signature move), and focusing more on their iconic casting rather than the actual content of the advertisement - I certainly… Continue reading The @JohnLewis (Twitter) ad – and why it’s ICONIC
Today is my work-iversary at Tecmark. 12 months ago to the date, I was a timid (and not afraid to admit it) final year student walking through the doors of Portland Street for the very first time. Not really knowing what to expect. One thing I didn’t expect and never could have comprehended though is… Continue reading Happy work-iversary to me: looking back at my first year in PR
I couldn't not talk about this. It caught my eye in the news this week that a scheme in Oxford called Greater Change is trialling 'homeless QR codes in London'. It works by giving a homeless person a barcode which they should wear around their necks on a lanyard. Then, the 'ever-so-busy' passer by can… Continue reading Scanning homeless people – has the world gone completely mad?
Hello and welcome to my fourth interview of my ‘meet the PR blogger’ series, this time with PR student blogging superstar and personal friend of mine: Orlagh Shanks. But (as always), before I start, lets get down to the basics. What is the ‘meet the PR blogger’ series? This series has been put together by… Continue reading Meet the PR Blogger – with Orlagh Shanks
It feels as though I've been blogging forever, but believe it or not it's actually only been a year or so since I started blogging on this blog. (I've had a few failed attempts in the past, but let's not talk about those today). Like everybody I know, I've had my ups and I've had my… Continue reading 5 Things I’ve Learned about PR Blogging
Happy GDPR day! If you're unsure how to make your blog GDPR ready, read this guide.