Opinion

The Trials & Tribulations Of ‘PR-Ing’ Yourself

It's said often that the PR industry has a PR problem, and I think that extends to the people who work in PR too. Only today I was talking to my colleagues about 'PR-ing' yourself. Hyping yourself up and shouting about your successes is really not easy, especially if you're naturally introverted. But I do… Continue reading The Trials & Tribulations Of ‘PR-Ing’ Yourself

Opinion

Why We Need To Stop Thinking PR = Sales

Thanks to age-old stereotypes, some non-industry onlookers still see PR as 'free advertising' (🤢) which then inevitably leads to an expectation that media activity should result in sales. Measuring the ROI of PR is a big can of worms to open, so much so that I wrote my whole dissertation on it. Often, trying to… Continue reading Why We Need To Stop Thinking PR = Sales

Opinion

National Vs. Regional Press Coverage, Who Wins?

Over the weekend, I've had coverage come in from both national papers and regional papers, I get equally excited about both - which led me to thinking, what's more valuable? National coverage, or regional print coverage. Can they really be compared? My colleague Beth recently wrote a great blog on a similar topic. With readerships… Continue reading National Vs. Regional Press Coverage, Who Wins?

Weetabix beans PR campaign
Campaigns

2021’s Creative Campaigns #2 – Some Beans With Your Weetabix?

Going viral can be seen as superficial, but it's still a big win for most brands. Getting people to talk about is one of the greatest forms of marketing, and I can think of no better recent example of this than Weetabix. Who, yesterday, broke the internet, for declaring beans aren't *just* for toast. Never… Continue reading 2021’s Creative Campaigns #2 – Some Beans With Your Weetabix?

Campaigns

2021’s Creative Campaigns #1 – It Has To Be Heinz

I'm kicking off my creative campaigns series with a good one. We're only 26 days in to 2021, but I've already seem some fantastic PR efforts already (that's the spirit I know and love guys). The one that caught my eye the most this month, though, was the incredible work from Rethink Canada with Heinz.… Continue reading 2021’s Creative Campaigns #1 – It Has To Be Heinz

Opinion

What’s The Problem With PR Bashing?

This blog title has been in my drafts for just short of a year, last week I finally decided to write the content. It stayed in my drafts for another week before I'm finally picking up the courage to press send this lunchtime. I decided I couldn't leave this unsaid any longer. What Is 'PR… Continue reading What’s The Problem With PR Bashing?

Opinion

Working With Covid Rule Breaking Influencers

Influencers can be problematic at the best of times, but the pandemic has really unearthed a lot of issues. Handfuls of high-profile individuals including Fearne McCann, Zara Holland and Molly-Mae Hague have recently been slammed publicity for breaking lockdown rules, which includes flouting isolation, wearing masks incorrectly and travelling to and from restricted countries. This… Continue reading Working With Covid Rule Breaking Influencers

Opinion

Can Creative CVs Do More Harm Than Good?

Creative CVs, we've all seen them. Especially since the pandemic started, I've noticed more and more posts on LinkedIn and Twitter of people attaching their CVs to denim jackets, creating games to show them off, and who can forget the time that somebody's application was allegedly sent via owl to Social Chain? Like a domino… Continue reading Can Creative CVs Do More Harm Than Good?

My China Diary

Dear Cadbury’s, Please Read The Room

I'm as much of a fan of Cadbury's as any person, but for me, there's one PR campaign they continue to run every year that irks me. I have written about the infamous Creme Egg hunt before, in one of its first years of action, because it was quickly met with controversy after avid enthusiasts… Continue reading Dear Cadbury’s, Please Read The Room