If you work in media relations, or more specifically, link building from PR (like I do!) then the thought of a viral PR campaign is ultimately dreamy. Often, if you have a good enough idea, then a media campaign will see what I like to call the 'snowball' effect. That's where you sell your idea… Continue reading What’s The Value In PR ‘Virality’?
It seems like we spend a lot of time talking about the benefits of not only a solid Influencer outreach campaign, but also the 'virality' it can achieve if all goes well. Certain Influencers have the ability to really make something catch like wildfire (much like Fyre fest, until it metaphorically burned out) and this… Continue reading What Happens When Your Influencer Outreach Backfires? Em Clarkson STICKS IT To Bootea
A short while ago, I got caught hook, line and sinker by a stunning PR campaign. I noticed an article on the LadBible, of which the headline read: 'You Can Jet Off To A Mystery Holiday Destination For Just £99'. The byline confirmed that destinations included the likes of: Thailand, Rome, New York, Dubai, Bali,… Continue reading Creative Campaigns #15 – Wowcher’s Mystery Holiday Packages
If you work in media relations, or in digital PR for link building like I do at Tecmark, you'll know that communication with journalists is absolutely fundamental to your successes. You could have the best campaign idea in the world, but if you ain't outreaching it - it ain't getting covered. Sure, with social media… Continue reading The 12 Things Journalists Want PRs To Know
Usually, pulling off a 'PR gag' takes a great deal of effort. From the ideation stage right through to the actual execution - there's a lot of effort that goes into generating that publicity. However, it's not always the work that goes into a campaign, but rather the imagination and of course - the creativity behind it. And… Continue reading Creative Campaigns #14 – Ben & Jerrys’ ‘CBD Ice Cream’
Because this week is supposed a week of brilliant comms efforts, flourishing in creativity - I have a second creative comms post today. This one involves a 'blast from the past', as IKEA show you how to design your living room in the style of some of your best-loved TV shows. Already equipped with a dedicated landing… Continue reading Creative Campaigns #13 – IKEA Recreate Our Best-Loved Living Rooms
My 12th spotlight 'creative campaign' of the year may be a controversial one. Because, in all honesty, I didn't originally intend for this blog post to be a creative campaign centred on. Instead, I wanted to discuss current affairs and whether jumping on a contentious political trend was dirty, or clever PR. But, as I… Continue reading Creative Campaigns #12 – Plenish ‘Milk’ The EU Elections
"It’s been over a year since I handed in my dissertation and waved goodbye to my academic life. Three tough-but-brilliant years of studying the practice of public relations all boiled down to producing an epic dissertation. I’d been ready for it since first year, and I wanted to give the project my all." "After completing… Continue reading How Can You Prove The Value Of PR?
What are influencers if not influential? The term 'influencer marketing' was coined to describe the art of promoting products through a person of interest on social media. It started with the 'big names' such as Kylie Jenner, Kim Kardashian etc. and has since funnelled down into what are known as 'micro-influencers', who are smaller names… Continue reading Has The Influencer Marketing Bubble Burst?
If you haven't been watching or following Game Of Thrones these past few weeks, then where have you been at? According to CNN, the final episode brought in a series record of 19.3 million viewers. Interestingly enough, 19.3 million of those live viewers were also exposed to some very subtle, 'accidental' advertising. Whether they knew about… Continue reading A Game Of Advertising – How An Accident Led To Billions Of Pounds Of Publicity