Jessica Pardoe is a PR & Lifestyle blogger, writing about public relations and industry knowledge. Here you can find all posts by Jessica, articles are updated regularly and always written with passion.
A few years ago, I wrote a blog on PR agency red flags, after having a pretty rubbish experience and hoping I wouldn't be the only one to learn from it. It got a lot of love from the PR community and I even had messages from younger people in the industry saying it had… Continue reading Are PR Perks All They’re Cracked Up To Be?
FINALLY, spring is on its way. I'm not sure about you, but I've just about had enough dark mornings and evenings - bring on the bees and the blossom because I'm such a spring baby at heart. Anyway, enough of that for now, we've got February to look back on first. Last month, some great… Continue reading My Top 5 PR Campaigns Of February 2023
It's almost the weekend, so I thought I'd embark on a different challenge today for the blog. Something to make us all feel happy as we head into Friday! TikTok's influence is astronomical. The app's popularity has grown exponentially over the last few years, fuelled by lockdown boredom initially and more recently by the desire… Continue reading Fab Feel-Good TikTok Stories
She's *pretty much* on track, kicking off February with my round-up blog of last month's best creative campaigns, just a couple of days late. Oh, and thanks for all the love on my definitive ranking of all the stunts I loved in 2022, I'll add it to the 'to-do' list again come this December (that's… Continue reading My Top 5 PR Campaigns Of January 2023
The back end of last year was a bit of a car crash for me, but things are really looking up now - that's in my personal life, but also professionally. It's quite clear that I lost my motivation when it came to blogging, so I thought to start the year afresh (because January doesn't… Continue reading Healthy PR Habits For ME In 2023
I don't normally do this, but I was thinking I'd love to have a place I can come back to and look at all the efforts of the past year, without having to go through my monthly Creative Campaign blogs. So, presenting to you, my list of stunts, ranked. Here's what I picked up on… Continue reading 62 Of My Favourite PR Campaigns From 2022, Ranked
Against all odds, we made it to the end of the year! And though admittedly I have been incredibly tardy with these blogs as the months have ticked on, I'm still really proud of our industry for another year of campaigns that continue to capture the very very best creative ideas and use them for… Continue reading My Favourite Creative Campaigns Of December 2022
This time last year, TikTok officially surpassed Google as the world’s most popular site. The perfect storm of lockdown boredom, a Vine-shaped hole in our hearts to fill and the demise of other social media platforms saw this relatively new idea rocket past its competitors. To date, there are over 1.5 billion active monthly users on the app, just… Continue reading Why I Don’t See TikTok Beating Google
We're very nearly at the end of the year but that's not to say there are any feet on brakes in the marketing world. In fact, we PR veterans know that things only get busier over November and December before they veer off towards the end of the year. This means a very tired Jess.… Continue reading My Favourite Creative Campaigns Of November 2022
My life has been a bit chaotic recently (understatement of the year, but we move), so here I am with another tardy blog. This week conceded my favourite time of the year - autumn. Not only was it a good month for pumpkins, falling leaves and pretentious coffees, but October also brought us several great… Continue reading My Favourite Creative Campaigns Of October 2022
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