Jessica Pardoe is a PR & Lifestyle blogger, writing about public relations and industry knowledge. Here you can find all posts by Jessica, articles are updated regularly and always written with passion.
If you follow me on LinkedIn you might have seen the news that today is my last day at Source PR after nearly 5 years. Sob! As many of you will know I’m no stranger to how much I’ve loved working here. It's brilliant having a manager who genuinely cares for your wellbeing and improvement,… Continue reading Reflecting On The Past Half A Decade
Many businesses use social media to advertise and to build brand awareness. But there is another use for social media that many companies overlook. Social media gives you ready access to thousands of people around the world and there is a lot of data that you can pull from these platforms. This can make it… Continue reading Is Social Media A Good Market Research Tool?*
Hoping to rank higher on the web? Every business can take advantage of various measures that will help push their website up on the search engines. This will boost visibility and also help you see more sales. Let’s discuss the best ways to rank higher on the web. Outsourcing SEO You can take advantage of… Continue reading Cracking the Code: Locking In Higher Search Engine Rankings*
Marketing is a vital part of any business that wants to grow. Without an effective strategy in place, likely, you will not see the growth that you desire. Marketing enables your business to become visible in a variety of places, such as search engines and social media. It also increases the awareness of your brand… Continue reading Important Marketing Mistakes to Avoid*
"What IS that?" Perhaps The Unknown is indicative of a lurker in all of our lives - one many of us are not sure is a helper or a hindrance... I'm not even going to ask if you've heard of the now-infamous Willy Wonka Experience Glasgow, I'm sure absolutely everyone with access to a smartphone… Continue reading Why AI Will Never Replace Proper PR Professionals
There's been a lot of talk on PR Twitter over the last week on integrity. Our responsibility, as communicators, to provide ethical, reliable and accurate stories to journalists. Those of us who've worked in the digital PR industry, we've probably had at least some experience questioning what's worth putting out there for the sake of… Continue reading The Conversation Around Ethics In Digital PR
On my (very dull and rainy!) drive home from today's networking event, light may have been nowhere to be seen outside, but did switch on inside my head. Having just completed only my second-ever solo trip like this, I thought - there's actually a lot to learn here, and I've taken away more than just… Continue reading 4 Things I’ve Learned From My First Networking Events
Evening guys, back on the blog to write about a very important topic – the PR rite of passage, floating something down the Thames. From giant lottery balls to Spiderman and even the Olympic rings, marketing folks have been responsible for keeping London’s waterways active for decades. And honestly, though a part of me has… Continue reading Does Floating Things Down The Thames Still Work?
Startup marketing is a critical part of getting a new business off the ground. Without adequate campaigns and seeing them through, the company has almost zero chance of recognition and exposure down the proper channels. Some common principles include targeting multiple marketing channels, generating interest through the web, and focusing only on marketing methods you… Continue reading When Should Startup Marketing Begin?*
Ello. No your eyes don't deceive you. I've finally blown the cobwebs off my laptop (@work - I'm joking obviously I use it every day 😉) and kicked my arse into gear to boot this blog back into life. And for a very good reason, I think. I'm currently sat in the airport and was… Continue reading How YOU Can Make PR A Kinder Place
Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe 