Jessica Pardoe is a PR & Lifestyle blogger, writing about public relations and industry knowledge. Here you can find all posts by Jessica, articles are updated regularly and always written with passion.
It's the eve of the Jubilee and I'm about to close my laptop for the long weekend (thanks Her Maj!), however, I couldn't finish up without a little 'platinum special' Creative Campaigns round up, seeing as there have just been so many brilliant efforts that have caught my eye! From patriotic packaging to seasonal stunts,… Continue reading A Royal Affair Of PR Campaigns 🇬🇧👑
It feels like I blinked and May passed me by! Admittedly, my April PR campaigns blog was fashionably late okay? But it still feels as though this month has flown. Despite this though, there's been an excellent dose of quality campaigns to come out of the last 31 days. So much so, this blog has… Continue reading My Favourite Creative Campaigns Of May 2022
This article first appeared on PRWeek News, where I was so grateful to contribute! It’s the trial of the century and one we can’t avoid, not even for want of trying. As Johnny Depp sues ex-wife Amber Heard for defamation (and she retaliates with a counterclaim), the whole world has watched with intensity as years’… Continue reading Why It’s Wrong For Brands To Get Involved In Depp V Heard
Last week was Mental Health Awareness Week, and though there were plenty of great resources shared - we're all a bit guilty of forgetting about it after the fact aren't we? Every time there's a notable moment or an awareness day, week, or month, mental health is spoken about in abundance, but the truth is,… Continue reading #MentalHealthAwareness – 5 Things PRs Should Remember
This blog is late with no excuses. So with that, let's crack on shall we? It may well be halfway through the next month but I still had a handful of campaigns and ideas in my drafts from April that deserved the (albeit late) recognition for just how awesome they were. Again, sorry it's late… Continue reading My Favourite Creative Campaigns Of April 2022
Dearest reader, this blog has been a bit heavy recently, hasn't it? So, having just binged watched the second season of Bridgerton to within an inch of my life, I thought that today, I'd write about the PR lessons we can all take from the Ton - of which they are many. Warning: MAY contain… Continue reading PR Lessons From The Ton
This is not the blog post I thought I'd be sitting down to write this weekend. Having just got back from 3 fantastic days at BrightonSEO (if you follow me on Twitter you *might* just know that!) I have a whole host of things I want to, and will, talk about on this blog. But… Continue reading How The F*ck Am I Up For 2 Awards?!
Guerilla marketing is definitely not a new thing, floating things down the Thames has become a bit of an industry private joke, and big brands have been using it for years. Don't get me wrong, I'm a big lover of creative campaigns (you guys know how often I write about them on this blog), but… Continue reading Camelgate: Has Guerilla Marketing Gone Too Far?
Hello! I can't believe it's April already. It feels like I blinked and March passed us by. Didn't mean we weren't treated to a plethora of lovely creative campaigns, though. Here are the ones that caught my eye last month, and why I loved them. My Top 5 PR Campaigns Of March 2022 1. Innocent's… Continue reading My Favourite Creative Campaigns Of March 2022
Despite being one of the most depressive months of the year (yes I'm starting on a bad note, but it's spring soon), the one interesting thing about February is Valentine's Day. Whilst I'm not a superfan of the holiday itself, I do always love seeing the weird and wonderful stunts that companies pull out of… Continue reading My Favourite Creative Campaigns Of February 2022
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