Jessica Pardoe is a PR & Lifestyle blogger, writing about public relations and industry knowledge. Here you can find all posts by Jessica, articles are updated regularly and always written with passion.
Look, I'm going to say what I think a few of us are probably thinking: why do we keep having to deal with so many bloody social media updates? In the same month that we wave goodbye to fleets (which I'm sure nobody will miss, TikTok toys with the ideas of adding stories to its… Continue reading Must Social Media Channels Keep Changing?!
These days, TikTok virality is the dream of most brands and social media managers. Now such a powerful platform, TikTok has come a really long way in the last 3 years or so. It seems like everybody is using it, whether they're content creating or are a silent scroller. Plus, the app is not exclusive… Continue reading The Toxicity Of TikTok Fame
After I got a (very unprecedented) great reception to my blog post last week, I had a comment from one reader that said they'd be interested to read about my career journey so far, and why I chose to move from digital PR, to more of a traditional PR role... Especially when so many seem… Continue reading Why I Moved To Traditional PR
Recently, I noticed a tweet that suggested you were only as good as your last 30 days in PR. Here's why I think - excuse my French - that's total boll*cks. But let's be fair first. I do understand the rationale behind a post like this, there are recurring arguments (especially in digital PR land,… Continue reading Are You Only As Good As Your Last 30 Days In PR?
It's #BlackCountryDay today, and therefore I thought it an apt time to talk about my journey of accepting my background and learning to love it, as opposed to shying away from it - which I've done for many years. For those who know me personally, you'll know I struggle enormously with my accent, and the… Continue reading Troubles Of A Black Coun-traay PR Girl
This afternoon, I thought I'd dust the cobwebs off my keyboard and do something I haven't done in a while: sit down to write a blog. In between exciting things happening at work, buying a house, moving down the country and this global pandemic thing that's apparently still going on, my blog has been neglected… Continue reading 7 Mistakes I Made As A Digital PR
There's been a lot of chat over the past few days about burnout thanks to an incredible honest and compelling blog written by Gisele Navarro, CEO of NeoMam Studios. It inspired me to write about my own experiences of burnout. Disclaimer: I can only talk from my own experiences, and not everybody will feel burned… Continue reading An Ode To Clocking Off
The question of the week is: Team Cuthbert or Team Colin? And yes, if you've missed the news, that's a genuinely real problem we're faced with. In the 'food fight' of the century, M&S began legal action against Aldi to “protect” their iconic Colin the Caterpillar from its rival chocolate sponge roll, Cuthbert. Apparently there's nothing more… Continue reading The Caterpillars Are In The Ring, But Will Either Win?
We all know the value of influencer marketing: targeted brand exposure, building reputation and positive endorsement to name a few. Only last year I was writing about how Mrs. Hinch sent a loft ladder company's instagram following from 49 to over 30,000 overnight from just a handful of Instagram stories. Her influence is legendary. With… Continue reading How Liable Are Influencers For ‘Hacks’ Gone Wrong?
In the same month that Gordon Beattie stepped down from Beattie Communications following his "we don't hire blacks, gays or catholics" LinkedIn post, Burger King have gone viral for a similar incident. Today, on International Women's Day, the fast food chain have made headlines for the type of controversial marketing stunts they're usually praised for,… Continue reading Burger King, We Can Do Better Than This
