What are influencers if not influential? The term 'influencer marketing' was coined to describe the art of promoting products through a person of interest on social media. It started with the 'big names' such as Kylie Jenner, Kim Kardashian etc. and has since funnelled down into what are known as 'micro-influencers', who are smaller names… Continue reading Has The Influencer Marketing Bubble Burst?
LUSH are revolutionary in their business model, there's no question about that. Shouting loud and proud about not only shunning animal testing on their own products, but also actively fighting against the entire regime globally too. Their brand is renowned for being vibrant, quirky and original which is why I was so surprised to hear… Continue reading LUSH Bid Goodbye To Social Media (For Better Or For Worse?)
I recently wrote about the latest debacle in influencer marketing which concerned ex-Love Island store Georgia Harrison promoting a product which most would largely argue was unethical. I've dabbled in influencer marketing, but I'm no expert. Nevertheless - I'm intrigued by it. So, to help out with the post I employed Scott Guthrie (who's an… Continue reading Guest Post: What’s It Like Working In Influencer Marketing?
It's naivety to think that anything the Kardashians or the Jenners do is accidental. You've heard the saying 'the devil works hard but Kris Jenner works harder' and it's entirely true. The Dash-Jenner PR machine is tireless and is one to be truly admired. I'm not a fan of their lifestyle, but I'm sure in awe of… Continue reading How Far Would You Go For Publicity?
Influencer marketing is very closely tied in with PR. And don't get me wrong, it can be an extremely valuable tool - if it's done right. Unfortunately, however, with the market becoming saturated, and with more and more individuals seeing influencer marketing as a method of making a quick book - the practice is now experiencing its… Continue reading Influence And Ethics – Where Do We Draw The Line?
We already know that, amid growing concerns of influencer fraud, this area of marketing is now on a downward spiral, so to speak. Largely in thanks to the small number of corrupt activities in an otherwise sound form of product/service promotion. It truly is the minority that ruin it for the majority. Nevertheless, following all… Continue reading Was an orange tile the nail in the coffin of influencer marketing?