There are many mediums of marketing to now explore. Some will work for your brand, some won't. One modern option that still appears to be very prevalent in 2020, is influencer marketing. However, also in 2020 is the Covid19 pandemic that has quite literally flipped life as we know it on its head. Unfortunately, when… Continue reading Is There Any Point In Influencer Marketing Right Now?
If you think that your campaign won't do well right now because it's not Covid-19 related, you'd be wrong. Recently, to celebrate its 30th birthday, NASA Hubble launched a neat little campaign which meant that you could find out what it saw on your one of your birthdays. Amidst a truly awful time, Nasa Hubble's campaign… Continue reading Creative Campaigns #12 – Check What NASA Saw On Your Birthday
When all of this comes to pass, the companies that will undoubtedly be remembered will be the ones who stepped up to help (alongside those who made awfully questionable choices during this pandemic, but that's a can of worms to open on another blog post). Brewdog is one such brand that I don't doubt will… Continue reading Creative Campaigns #10 – Brewdog Formulates Brewgel For The NHS
This could amount to being a very, very short blog post. Because in short, if you're planning a 2020 April Fools Day campaign, don't. In fear of sounding like yet-another-PR, these truly are unprecedented times and whilst April Fools Day campaigns may have worked well for your brand in the past, they almost certainly won't… Continue reading JOKES OVER: Should You Cancel Your April Fools Day Campaigns?