Chester Zoo elephant keeper
Student/PR

Creative Campaigns #16 – Chester Zoo Wants You To Play With The Elephants

Anyone who knows me knows how much of a big fan I am of Chester Zoo. "The Secret Life Of The Zoo" is a staple evening-watch of mine, and I just love everything that the brand stands for. Therefore, I'm equally as intrigued and invested in the way in which they market themselves, both online… Continue reading Creative Campaigns #16 – Chester Zoo Wants You To Play With The Elephants

Viral Zara Dress
Student/PR

Was The ‘Viral Zara Dress’ Even Viral Before It Went… Viral?

I couldn't think of a less-confusing headline, which pretty much sums up this confusing state of affairs. Recently, I've heard a lot of talk about this 'dress that's gone viral'. What dress that's gone viral? Wondering if we'd travelled back to 2015 for the blue/black or gold/white dress debate - I was puzzled. However, upon… Continue reading Was The ‘Viral Zara Dress’ Even Viral Before It Went… Viral?

Student/PR

Teach PR First, Link Building Second

Link building is a lucrative practice, very few master it. But to SEO, it's invaluable. Google still values earned links as one of the top-ranking factors, thus proving their fundamental value to any good search campaign. The issue is though, as mentioned just then, is that very few seem to properly get the hang of… Continue reading Teach PR First, Link Building Second

Durex Game Of Thrones Marketing
Student/PR

Creative Campaigns #11 -Durex’s Game Of Thrones Marketing

You may be wondering why there are now condoms splashed all over my blog. But actually, I've a very good reason. Now, I haven't contributed to my 'Creative Campaigns' series in a while. I blame the hustle and bustle life, combined with my incapability to write about anything else once I get one idea set… Continue reading Creative Campaigns #11 -Durex’s Game Of Thrones Marketing

Student/PR

#CommsSchool Homework – My Approach To Personal Branding

This weeks #CommsSchool homework - which, by the way is a school put together by Stephen Waddington and Marcel Klebba to help educate PR professionals of all ages on how they can excel in this industry and build their own personal rapport - is to share my personal branding approach. And what better a time,… Continue reading #CommsSchool Homework – My Approach To Personal Branding

Has digitisation made PR more complicated?
Student/PR

Has Digitisation Made Public Relations More Complicated?

It's 2019, and almost everything relies on some form of technology nowadays. Within a few seconds of waking up every morning, you're likely to have interacted with a digital asset one way or another. Apparently, 43% of us take our phone to bed every night with us and spend at least an hour or more a week in… Continue reading Has Digitisation Made Public Relations More Complicated?

Coca Cola truck pulled back 2018
Student/PR

The Coca-Cola truck shouldn’t be banned – and here’s why

We all (and when I say 'we', I largely mean 'me') love it. The Coca-Cola Christmas truck. Because nothing quite says 'it's the festive period!' like a big red truck handing out free canned drinks, right? Well, whether you're a fan or not, it's undeniable that Coca-Cola has enjoyed an entirely successful longstanding Christmas marketing… Continue reading The Coca-Cola truck shouldn’t be banned – and here’s why

Meet the PR Blogger - Helen Deverell - PR and Lifestyle Blogger
Meet the PR Blogger

Meet the PR Blogger – with Helen Deverell

Hello and welcome to my eleventh interview of my ‘meet the PR blogger’ series. I'm almost finished with this series, so if there's any PR bloggers reading this that would be interested in getting involved - please drop me a message! Keep your eyes out for new additions for the next few weeks though. This time round, my… Continue reading Meet the PR Blogger – with Helen Deverell

Nike's ad
Lifestyle

Let’s talk about Nike’s iconic Colin Kaepernick ad…

Nobody ever moved forward by standing still, and similarly, nobody ever made noise by remaining quiet. In order to move mountains, you need to have the courage to push. And in fear of sounding a bit like a motivationalist, I'm going to say things in simpler terms. I think that Nike's 'Just Do It' ad… Continue reading Let’s talk about Nike’s iconic Colin Kaepernick ad…

Meet the PR blogger - Paul Sutton
Meet the PR Blogger

Meet the PR Blogger – with Paul Sutton

Hello and welcome to my tenth interview of my ‘meet the PR blogger’ series. I’m slowly but surely working my way through the masses of wonderful PR bloggers that i’ve interviewed – so keep your eyes out every week for new additions. I'm almost finished, so if there's any PR bloggers reading this that would be interested… Continue reading Meet the PR Blogger – with Paul Sutton