Campaigns

2020’s Creative Campaigns #3 – You Can Now Buy Big Mac Sauce

Today (12th February 2020), McDonald's will be selling its well-celebrated 'Big Mac Sauce' in stores across the UK. You can purchase dipping pots for just 50p in restaurants up and down the country, and I believe that special campaigns are being led in London to promote the launch of their newest item on the purchasable menu.… Continue reading 2020’s Creative Campaigns #3 – You Can Now Buy Big Mac Sauce

Opinion, Student/PR

Major McFail: McDonalds ‘Vegan’ Dippers

We're just three days into the new year and there's already been a bit of a marketing cock-up by none other than McDonald's. A brand that I was only talking about a few days ago due to the impressive efforts of arguably it's biggest competitor. From being undermined by Burger King, to being outdone by… Continue reading Major McFail: McDonalds ‘Vegan’ Dippers

Student/PR

2019’s Creative Campaigns #10 – ‘Not A Big Mac’

If there's one fast food chain that's renowned for its 'rock-the-boat' campaigns, it's Burger King. And I'm normally not a fan of brands slandering other brands - but this campaign is so ingenious that it's hard not to applaud it. Amid a number of fabulous PR stunts comes another, and this time - it open… Continue reading 2019’s Creative Campaigns #10 – ‘Not A Big Mac’

Student/PR

2019’s Creative Campaigns #9 – KFC’s GRAVY Candle

KFC aren't strangers to a great creative comms campaign. Who can remember their great public apology when they infamously ran out of chicken? (How a chicken restaurant runs out chicken, I'll never know - but it did). So simple yet so effective, KFC's recovery campaign was one for the ages and was, wait - still… Continue reading 2019’s Creative Campaigns #9 – KFC’s GRAVY Candle

Student/PR

What Is The PR Domino Effect?

I'm a sucker (pardon the pun) for a good PR movement, and the reduction of straws in major restaurant chains is a certain exemplar of one. Bye-bye to plastic straws This year has seen many big names in the industry waving goodbye to plastic straws in a bid to end the 'plastic tide' of waste… Continue reading What Is The PR Domino Effect?