About me

My name is Jessica Pardoe and I’m a senior PR exec at The Source, a PR and marketing agency with a specialist rural division in Chester, UK. Originally from the Black Country, I’m now living and working in the north west (soon to be back in Staffordshire) where I’ve been for a few years since studying (and then graduating) at Liverpool John Moores University with a first-class degree in PR and business.

This is my blog that started as a class project and got a little out of hand. I write about all things PR and marketing here, from campaigns I love to thoughts I have on the industry. Often candid, I write what I feel here and I hope you enjoy reading my thoughts as much as I enjoy writing them down.

Guest Posts, Interviews & Media Comments

  • Comms Hero – The M&S/Aldi Caterpillar Wars
  • PR Moment – What PRs Are Looking Forward To The Most Post-Lockdown
  • Vulpes Communications – An Interview With… Jessica Pardoe
  • PRWeek – Burger King’s Tweet About ‘Women In The Kitchen’ Leaves A Foul Taste
  • Evoluted – Digital Women Of The Future
  • PR Moment – Seven 10-Minute PR Hacks
  • PR Moment – How The Pandemic Has Changed PR
  • PR Moment – How To Get Media Cut Through In A Time Of Covid
  • PR Moment – 10 Biggest PR Disasters Of 2020
  • Alive With Ideas – To The Brands Spreading Joy This Year
  • Work in PRogress – Issue #4 Interview – Jessica Pardoe
  • PR Moment – PR Makes The Most Of Home Working
  • Grazia – The Impact Of Quarantine-Shaming People Online
  • Vuelio – Women In PR 2020
  • Alive With Ideas – 2020’s Campaigns So Far – Hits & Misses
  • Content Curated – Must Follow Marketeer: Jessica Pardoe
  • PR Moment – How Brands Can Use WhatsApp As A Marketing Tool
  • Vuelio – PR Blogger Spotlight: Jessica Pardoe
  • PR Moment– Learning From The Christmas Ads: How To Engage Audiences
  • Bulldog Media – 25 SEO Experts Talk About How SEO Will Change In 2020
  • PR Moment – Does PR Have An Age Problem?
  • Wadds – Print News Media Is Dying
  • PR Week – The School Curriculum Is Failing PR, We Need To Change That
  • Prowly – Why You Need PR To Be A Good Link Builder
  • PR Moment – Some PR Misconceptions
  • MK – Guest Blog; How I Found My Way Into Digital PR
  • Vuelio – How Can You Ensure The Influencers You Work With Stay Safe?
  • Cision – Don’t Underestimate The Power Of PR In SEO
  • PR Moment – Which Degree Courses Make You ‘Good’ At PR?
  • PR Moment – Does PR Have A Drink Problem?
  • Bulldog Media – 34 Link Builders Talk About The Best Tactic For 2019
  • PR Place – Research: Proving The Value Of PR
  • Branswer – They Do Comms – Jessica Pardoe
  • The Independent – Are Females Who Wear ‘Sexy’ Outfits To Graduation Less Capable?