We all know the value of influencer marketing: targeted brand exposure, building reputation and positive endorsement to name a few. Only last year I was writing about how Mrs. Hinch sent a loft ladder company's instagram following from 49 to over 30,000 overnight from just a handful of Instagram stories. Her influence is legendary. With… Continue reading How Liable Are Influencers For ‘Hacks’ Gone Wrong?
There are many mediums of marketing to now explore. Some will work for your brand, some won't. One modern option that still appears to be very prevalent in 2020, is influencer marketing. However, also in 2020 is the Covid19 pandemic that has quite literally flipped life as we know it on its head. Unfortunately, when… Continue reading Is There Any Point In Influencer Marketing Right Now?
Perhaps inevitably, I am finally writing about TikTok. Truth be told, when this trend started catching on I didn't anticipate it would be just as big as it is today. Since being launched in 2017, the app has enjoyed exponential growth. Its popularity, so it would seem, peaking around the time that lockdown measures started… Continue reading Is TikTok The Next Big Thing In Influencer Marketing?