My China Diary

Dear Cadbury’s, Please Read The Room

I'm as much of a fan of Cadbury's as any person, but for me, there's one PR campaign they continue to run every year that irks me. I have written about the infamous Creme Egg hunt before, in one of its first years of action, because it was quickly met with controversy after avid enthusiasts… Continue reading Dear Cadbury’s, Please Read The Room

Coca Cola truck pulled back 2018
Student/PR

The Coca-Cola truck shouldn’t be banned – and here’s why

We all (and when I say 'we', I largely mean 'me') love it. The Coca-Cola Christmas truck. Because nothing quite says 'it's the festive period!' like a big red truck handing out free canned drinks, right? Well, whether you're a fan or not, it's undeniable that Coca-Cola has enjoyed an entirely successful longstanding Christmas marketing… Continue reading The Coca-Cola truck shouldn’t be banned – and here’s why