Over the weekend, I've had coverage come in from both national papers and regional papers, I get equally excited about both - which led me to thinking, what's more valuable? National coverage, or regional print coverage. Can they really be compared? My colleague Beth recently wrote a great blog on a similar topic. With readerships… Continue reading National Vs. Regional Press Coverage, Who Wins?
2020’s Creative Campaigns #13 – Chester Zoo Fights For Its Future
Not too long ago I listened to Caroline Sanger-Davis, Director of Marketing at Chester Zoo, explain on a webinar the precautions they had been putting in place to allow for reopening under new social distancing guidelines. Shortly after, the news broke that The Zoo was told it would need to remain shut indefinitely, in an… Continue reading 2020’s Creative Campaigns #13 – Chester Zoo Fights For Its Future
A £4,500 Mistake Worth Making?
You've probably heard on social media or in the news about the notorious slip-up of Manchester-based establishment, Hawksmoor. And if you haven't, basically a couple dining at the restaurant ordered a £260 Bordeaux of 'the same vintage' (alright for some, right?) and instead were given a £4,500, 2001 bottle of Chateau Le Pin Pomerol. As somebody… Continue reading A £4,500 Mistake Worth Making?