Opinion

Maybe Fatima Could Teach The Government A Thing Or Two?

Ballerinas seldom have a weak bone in their body, including their backbone. Something our government - as they ask people in the arts to retrain rather than putting up a fight for them - seem to lack. Yesterday, yet another ill-timed and in-poor-taste government campaign went viral for insulting an industry that they've continued to… Continue reading Maybe Fatima Could Teach The Government A Thing Or Two?

Opinion

How Timpsons Paves The Way For Company Culture

Company culture is a phrase often thrown around, and many might associate it with those quirky employers that have a slide into the office, or a ball pit in the break room. The term has quickly become associated with an employer that provides a fun place to work, and this pretty much sums it up.… Continue reading How Timpsons Paves The Way For Company Culture

lack of diversity in marketing, Decorte
Opinion

Will Lack Of Diversity Be The Death Of Brands?

It is 2020, and I cannot believe that I am writing about yet another brand who've come under fire for not being diverse enough. Very recently on Twitter, I saw a tweet about an award-winning journalist from Glamour who'd been invited to a virtual skincare launch, only to be met with an exclusively, and downright… Continue reading Will Lack Of Diversity Be The Death Of Brands?

Opinion

Why Does Mrs Hinch Have Such An Influence?

The 'Hinch effect' has struck again. Last year, I wrote about the company Mister Loft Ladder, who saw their Instagram following jump from just 49, to 36.2k followers after one organic endorsement from Mrs Hinch. They had multiple enquiries and probably (though I can't be 100%) sure, made a great deal of revenue thanks to… Continue reading Why Does Mrs Hinch Have Such An Influence?

Campaigns

Creative Campaigns #14 – Cath Kidston x Animal Crossing

Of course, it was only a matter of time before one of the fantastic campaigns by Rise At Seven made its way on to my blog. I love writing about the most original and creative campaigns I can find, and a lot of their work fits into this narrative. Their latest campaign is no exception,… Continue reading Creative Campaigns #14 – Cath Kidston x Animal Crossing

Opinion

Building Relationships & Talking To Journalists: What’s The Big Deal With Communication?

So, earlier today, I saw a tweet that had been doing the rounds on 'PR twitter'. It was posted by a journalist at the Bureau of Investigative Journalism, and the overarching message was "PRs, don't do this". Now I for one, sometimes get a little sick of the 'PR bashing' that goes around on Twitter.… Continue reading Building Relationships & Talking To Journalists: What’s The Big Deal With Communication?

Chester Zoo Save Our Zoo Campaign PR
Campaigns

Creative Campaigns #13 – Chester Zoo Fights For Its Future

Not too long ago I listened to Caroline Sanger-Davis, Director of Marketing at Chester Zoo, explain on a webinar the precautions they had been putting in place to allow for reopening under new social distancing guidelines. Shortly after, the news broke that The Zoo was told it would need to remain shut indefinitely, in an… Continue reading Creative Campaigns #13 – Chester Zoo Fights For Its Future

Jacinda Ardern Communications Queen
Opinion

Crisis Communications: What We Can Learn From Jacinda Ardern

Jacinda Ardern, in my opinion, has set a precedent for modern politics that every world leader should aspire to. New Zealand's youngest prime minister in more than 150 years, Ardern has been globally praised for her prolific efforts in deadling with the global Coronavirus crisis. There's one blindingly obvious reason as to why this is, I believe.… Continue reading Crisis Communications: What We Can Learn From Jacinda Ardern

Influencer marketing during Covid-19
Opinion

Is There Any Point In Influencer Marketing Right Now?

There are many mediums of marketing to now explore. Some will work for your brand, some won't. One modern option that still appears to be very prevalent in 2020, is influencer marketing. However, also in 2020 is the Covid19 pandemic that has quite literally flipped life as we know it on its head. Unfortunately, when… Continue reading Is There Any Point In Influencer Marketing Right Now?

Tik Tok influencer marketing blog post
Opinion

Is TikTok The Next Big Thing In Influencer Marketing?

Perhaps inevitably, I am finally writing about TikTok. Truth be told, when this trend started catching on I didn't anticipate it would be just as big as it is today. Since being launched in 2017, the app has enjoyed exponential growth. Its popularity, so it would seem, peaking around the time that lockdown measures started… Continue reading Is TikTok The Next Big Thing In Influencer Marketing?