Durex Game Of Thrones Marketing
Student/PR

Creative Campaigns #11 -Durex’s Game Of Thrones Marketing

You may be wondering why there are now condoms splashed all over my blog. But actually, I've a very good reason. Now, I haven't contributed to my 'Creative Campaigns' series in a while. I blame the hustle and bustle life, combined with my incapability to write about anything else once I get one idea set… Continue reading Creative Campaigns #11 -Durex’s Game Of Thrones Marketing

Instagram Hiding Likes
Student/PR

Instagram Are Testing Hiding ‘Likes’ – Here’s Why I Think That’s A Good Thing

I'm an old soul, everybody I'm close to knows it. I'm 21 but I'm not an avid drinker or partier. I'm much more focused on, and interested in, my career than getting drunk all the while which is the stereotype typically inflicted on my generation. I'd self-claim that I'm old beyond my years. If not… Continue reading Instagram Are Testing Hiding ‘Likes’ – Here’s Why I Think That’s A Good Thing

Student/PR

#CommsSchool Homework – My Approach To Personal Branding

This weeks #CommsSchool homework - which, by the way is a school put together by Stephen Waddington and Marcel Klebba to help educate PR professionals of all ages on how they can excel in this industry and build their own personal rapport - is to share my personal branding approach. And what better a time,… Continue reading #CommsSchool Homework – My Approach To Personal Branding

JessicaPardoe.com - New PR Blog Domain
Student/PR

ThoughtsOfJessica? I Don’t Know Her

Many of you won't know, well - none of you in fact as I've not mentioned it to anybody - that I've been having a big personal struggle with blogging recently. Encompassed with the hard realities of working full time, trying to maintain a healthy gym schedule and a social life too - it's often… Continue reading ThoughtsOfJessica? I Don’t Know Her

Has digitisation made PR more complicated?
Student/PR

Has Digitisation Made Public Relations More Complicated?

It's 2019, and almost everything relies on some form of technology nowadays. Within a few seconds of waking up every morning, you're likely to have interacted with a digital asset one way or another. Apparently, 43% of us take our phone to bed every night with us and spend at least an hour or more a week in… Continue reading Has Digitisation Made Public Relations More Complicated?

April Fools Day 2019
Student/PR

April Fools’ Day 2019 – The Best (And Worst) Efforts

April Fools' Day has rolled around for another year and now I'm working in the heart of public relations, it hasn't been as well received from me as previous years. While I was studying, I was a huge fan of April Fools' Day stunts, but that now I'm working within the industry - I'm a… Continue reading April Fools’ Day 2019 – The Best (And Worst) Efforts

April Fools day PR
Student/PR

How Much Effort Should You Be Putting Into Your April Fools’ Comms?

A few days ago, I tweeted about Tinder releasing what was quite clearly an April Fool's gag prematurely. The saying goes that if you make a joke after the clock strikes 12, then the joke is on you instead. But how about exerting your efforts days before the first of April? That's bad luck for sure, right?… Continue reading How Much Effort Should You Be Putting Into Your April Fools’ Comms?

#CommsSchool Homework - My Writing Habits
Student/PR

#CommsSchool Homework – My Writing Habits

This fortnight's #CommsSchool homework is to share your blogging habits with the community. As well addressed by Stephen and Marcel in their Webinar on Tuesday, it's vital to keep on writing, and to populate your blog regularly. Otherwise, what's the point? But, how do you find the time to work a full-time job, go to… Continue reading #CommsSchool Homework – My Writing Habits

How far would you go for publicity? | Kourtney Kardashian in bathtub
Student/PR

How Far Would You Go For Publicity?

It's naivety to think that anything the Kardashians or the Jenners do is accidental. You've heard the saying 'the devil works hard but Kris Jenner works harder' and it's entirely true. The Dash-Jenner PR machine is tireless and is one to be truly admired. I'm not a fan of their lifestyle, but I'm sure in awe of… Continue reading How Far Would You Go For Publicity?

Georgia Harrison Instagram V24 Gummies
Student/PR

Influence And Ethics – Where Do We Draw The Line?

Influencer marketing is very closely tied in with PR. And don't get me wrong, it can be an extremely valuable tool - if it's done right. Unfortunately, however, with the market becoming saturated, and with more and more individuals seeing influencer marketing as a method of making a quick book - the practice is now experiencing its… Continue reading Influence And Ethics – Where Do We Draw The Line?