black country PR
Opinion

Troubles Of A Black Coun-traay PR Girl

It's #BlackCountryDay today, and therefore I thought it an apt time to talk about my journey of accepting my background and learning to love it, as opposed to shying away from it - which I've done for many years. For those who know me personally, you'll know I struggle enormously with my accent, and the… Continue reading Troubles Of A Black Coun-traay PR Girl

Opinion

7 Mistakes I Made As A Digital PR

This afternoon, I thought I'd dust the cobwebs off my keyboard and do something I haven't done in a while: sit down to write a blog. In between exciting things happening at work, buying a house, moving down the country and this global pandemic thing that's apparently still going on, my blog has been neglected… Continue reading 7 Mistakes I Made As A Digital PR

Opinion

The Trials & Tribulations Of ‘PR-Ing’ Yourself

It's said often that the PR industry has a PR problem, and I think that extends to the people who work in PR too. Only today I was talking to my colleagues about 'PR-ing' yourself. Hyping yourself up and shouting about your successes is really not easy, especially if you're naturally introverted. But I do… Continue reading The Trials & Tribulations Of ‘PR-Ing’ Yourself

Opinion

Why We Need To Stop Thinking PR = Sales

Thanks to age-old stereotypes, some non-industry onlookers still see PR as 'free advertising' (🤢) which then inevitably leads to an expectation that media activity should result in sales. Measuring the ROI of PR is a big can of worms to open, so much so that I wrote my whole dissertation on it. Often, trying to… Continue reading Why We Need To Stop Thinking PR = Sales

Opinion

National Vs. Regional Press Coverage, Who Wins?

Over the weekend, I've had coverage come in from both national papers and regional papers, I get equally excited about both - which led me to thinking, what's more valuable? National coverage, or regional print coverage. Can they really be compared? My colleague Beth recently wrote a great blog on a similar topic. With readerships… Continue reading National Vs. Regional Press Coverage, Who Wins?

Campaigns

2021’s Creative Campaigns #1 – It Has To Be Heinz

I'm kicking off my creative campaigns series with a good one. We're only 26 days in to 2021, but I've already seem some fantastic PR efforts already (that's the spirit I know and love guys). The one that caught my eye the most this month, though, was the incredible work from Rethink Canada with Heinz.… Continue reading 2021’s Creative Campaigns #1 – It Has To Be Heinz

Opinion

What’s The Problem With PR Bashing?

This blog title has been in my drafts for just short of a year, last week I finally decided to write the content. It stayed in my drafts for another week before I'm finally picking up the courage to press send this lunchtime. I decided I couldn't leave this unsaid any longer. What Is 'PR… Continue reading What’s The Problem With PR Bashing?

Opinion

Working With Covid Rule Breaking Influencers

Influencers can be problematic at the best of times, but the pandemic has really unearthed a lot of issues. Handfuls of high-profile individuals including Fearne McCann, Zara Holland and Molly-Mae Hague have recently been slammed publicity for breaking lockdown rules, which includes flouting isolation, wearing masks incorrectly and travelling to and from restricted countries. This… Continue reading Working With Covid Rule Breaking Influencers

My China Diary

Dear Cadbury’s, Please Read The Room

I'm as much of a fan of Cadbury's as any person, but for me, there's one PR campaign they continue to run every year that irks me. I have written about the infamous Creme Egg hunt before, in one of its first years of action, because it was quickly met with controversy after avid enthusiasts… Continue reading Dear Cadbury’s, Please Read The Room