fortnite blackout marketing stunt
Student/PR

Creative Campaigns #18 – The Fortnite BLACKOUT

"Fortnite has been down for hours as millions of players stare at a black hole" the headline reads, but all I can think is "awesome!". Because while the Fortnite blackout that nobody could have guessed has gamers, parents, and even just casual players, besides themselves. I can't help but think this is one heck of a marketing stunt… Continue reading Creative Campaigns #18 – The Fortnite BLACKOUT

Free costa coffee marketing campaign
Student/PR

Creative Campaigns #17 – Free Coffees For Absolutely EVERYBODY!

Everyone loves a freebie, gee it doesn't take a genius to know that. But normally, you can only pick up something for free if you offer a brand something in exchange. I.e. you sign up to their mailing list, you download their app, you're a brand new customer, and so on. You get the gist.… Continue reading Creative Campaigns #17 – Free Coffees For Absolutely EVERYBODY!

Student/PR

Master Of Cover Ups? Dilyn The Dog

If you've ever wondered how public relations works in delaying and masking important news, I have a grand example for you today. But first, let me give you some context. Boris Johnson, current Prime Minister of the UK, is currently dating Carrie Symonds. Who, coincidentally just so happens to be a Public Relations specialist for… Continue reading Master Of Cover Ups? Dilyn The Dog

Chester Zoo elephant keeper
Student/PR

Creative Campaigns #16 – Chester Zoo Wants You To Play With The Elephants

Anyone who knows me knows how much of a big fan I am of Chester Zoo. "The Secret Life Of The Zoo" is a staple evening-watch of mine, and I just love everything that the brand stands for. Therefore, I'm equally as intrigued and invested in the way in which they market themselves, both online… Continue reading Creative Campaigns #16 – Chester Zoo Wants You To Play With The Elephants

Viral Zara Dress
Student/PR

Was The ‘Viral Zara Dress’ Even Viral Before It Went… Viral?

I couldn't think of a less-confusing headline, which pretty much sums up this confusing state of affairs. Recently, I've heard a lot of talk about this 'dress that's gone viral'. What dress that's gone viral? Wondering if we'd travelled back to 2015 for the blue/black or gold/white dress debate - I was puzzled. However, upon… Continue reading Was The ‘Viral Zara Dress’ Even Viral Before It Went… Viral?

Student/PR

Creative Campaigns #12 – Plenish ‘Milk’ The EU Elections

My 12th spotlight 'creative campaign' of the year may be a controversial one. Because, in all honesty, I didn't originally intend for this blog post to be a creative campaign centred on. Instead, I wanted to discuss current affairs and whether jumping on a contentious political trend was dirty, or clever PR. But, as I… Continue reading Creative Campaigns #12 – Plenish ‘Milk’ The EU Elections

Student/PR

Has The Influencer Marketing Bubble Burst?

What are influencers if not influential? The term 'influencer marketing' was coined to describe the art of promoting products through a person of interest on social media. It started with the 'big names' such as Kylie Jenner, Kim Kardashian etc. and has since funnelled down into what are known as 'micro-influencers', who are smaller names… Continue reading Has The Influencer Marketing Bubble Burst?

Durex Game Of Thrones Marketing
Student/PR

Creative Campaigns #11 -Durex’s Game Of Thrones Marketing

You may be wondering why there are now condoms splashed all over my blog. But actually, I've a very good reason. Now, I haven't contributed to my 'Creative Campaigns' series in a while. I blame the hustle and bustle life, combined with my incapability to write about anything else once I get one idea set… Continue reading Creative Campaigns #11 -Durex’s Game Of Thrones Marketing

Instagram Hiding Likes
Student/PR

Instagram Are Testing Hiding ‘Likes’ – Here’s Why I Think That’s A Good Thing

I'm an old soul, everybody I'm close to knows it. I'm 21 but I'm not an avid drinker or partier. I'm much more focused on, and interested in, my career than getting drunk all the while which is the stereotype typically inflicted on my generation. I'd self-claim that I'm old beyond my years. If not… Continue reading Instagram Are Testing Hiding ‘Likes’ – Here’s Why I Think That’s A Good Thing

Student/PR

#CommsSchool Homework – My Approach To Personal Branding

This weeks #CommsSchool homework - which, by the way is a school put together by Stephen Waddington and Marcel Klebba to help educate PR professionals of all ages on how they can excel in this industry and build their own personal rapport - is to share my personal branding approach. And what better a time,… Continue reading #CommsSchool Homework – My Approach To Personal Branding