I couldn't think of a less-confusing headline, which pretty much sums up this confusing state of affairs. Recently, I've heard a lot of talk about this 'dress that's gone viral'. What dress that's gone viral? Wondering if we'd travelled back to 2015 for the blue/black or gold/white dress debate - I was puzzled. However, upon… Continue reading Was The ‘Viral Zara Dress’ Even Viral Before It Went… Viral?
If you work in media relations, or more specifically, link building from PR (like I do!) then the thought of a viral PR campaign is ultimately dreamy. Often, if you have a good enough idea, then a media campaign will see what I like to call the 'snowball' effect. That's where you sell your idea… Continue reading What’s The Value In PR ‘Virality’?