Everyone loves a freebie, gee it doesn't take a genius to know that. But normally, you can only pick up something for free if you offer a brand something in exchange. I.e. you sign up to their mailing list, you download their app, you're a brand new customer, and so on. You get the gist.… Continue reading Creative Campaigns #17 – Free Coffees For Absolutely EVERYBODY!
Anyone who knows me knows how much of a big fan I am of Chester Zoo. "The Secret Life Of The Zoo" is a staple evening-watch of mine, and I just love everything that the brand stands for. Therefore, I'm equally as intrigued and invested in the way in which they market themselves, both online… Continue reading Creative Campaigns #16 – Chester Zoo Wants You To Play With The Elephants
I couldn't think of a less-confusing headline, which pretty much sums up this confusing state of affairs. Recently, I've heard a lot of talk about this 'dress that's gone viral'. What dress that's gone viral? Wondering if we'd travelled back to 2015 for the blue/black or gold/white dress debate - I was puzzled. However, upon… Continue reading Was The ‘Viral Zara Dress’ Even Viral Before It Went… Viral?
It seems like we spend a lot of time talking about the benefits of not only a solid Influencer outreach campaign, but also the 'virality' it can achieve if all goes well. Certain Influencers have the ability to really make something catch like wildfire (much like Fyre fest, until it metaphorically burned out) and this… Continue reading What Happens When Your Influencer Outreach Backfires? Em Clarkson STICKS IT To Bootea
Because this week is supposed a week of brilliant comms efforts, flourishing in creativity - I have a second creative comms post today. This one involves a 'blast from the past', as IKEA show you how to design your living room in the style of some of your best-loved TV shows. Already equipped with a dedicated landing… Continue reading Creative Campaigns #13 – IKEA Recreate Our Best-Loved Living Rooms
My 12th spotlight 'creative campaign' of the year may be a controversial one. Because, in all honesty, I didn't originally intend for this blog post to be a creative campaign centred on. Instead, I wanted to discuss current affairs and whether jumping on a contentious political trend was dirty, or clever PR. But, as I… Continue reading Creative Campaigns #12 – Plenish ‘Milk’ The EU Elections
What are influencers if not influential? The term 'influencer marketing' was coined to describe the art of promoting products through a person of interest on social media. It started with the 'big names' such as Kylie Jenner, Kim Kardashian etc. and has since funnelled down into what are known as 'micro-influencers', who are smaller names… Continue reading Has The Influencer Marketing Bubble Burst?
If you haven't been watching or following Game Of Thrones these past few weeks, then where have you been at? According to CNN, the final episode brought in a series record of 19.3 million viewers. Interestingly enough, 19.3 million of those live viewers were also exposed to some very subtle, 'accidental' advertising. Whether they knew about… Continue reading A Game Of Advertising – How An Accident Led To Billions Of Pounds Of Publicity
I don't belong to the LGBT+ community, but if I did I can't say I'd be too happy with M&S's latest addition to their deli range. After oppression that's lasted an eternity, the acceptance of those belonging within the lesbian, gay, bisexual, transgender, queer etc. community has progressed greatly. This is thanks in no small… Continue reading M&S’s ‘LGBT Sandwich’ Is The Epitome Of Cheap Marketing
You may be wondering why there are now condoms splashed all over my blog. But actually, I've a very good reason. Now, I haven't contributed to my 'Creative Campaigns' series in a while. I blame the hustle and bustle life, combined with my incapability to write about anything else once I get one idea set… Continue reading Creative Campaigns #11 -Durex’s Game Of Thrones Marketing