In the world of PR and marketing, there's a very fine line between being clever, and being disrespectful when it comes to talking about other brands. I remember a time when I thought it was totally abhorrent to talk about, or moreover talk down another brand. I'll never forget being totally shocked to see adverts on the… Continue reading Exploring The Art Of Imitation And ‘Banter’ In PR
When you’re starting a business, there’s usually a ton of different things that you will want to keep in mind. Because not only do you need to get the planning right, but you will want to make sure that you’re getting everything prepared so that you will find success. No matter what kind of business… Continue reading How To Get Your Brand Out There
If you've been following this blog for a while, you'll know that i'm a big fan of PR mishaps and mess-ups. Occasionally however, I do like to applaud the campaigns that I think have been delivered really well. Because, in a world of publicity blunders and brand slip ups, isn't it nice to talk about… Continue reading 7 PR campaigns that i’m loving this year
It seems like an age ago now since I was a third year student. (It was actually no longer than 3 months ago, but that's what working full time does to you!) Nevertheless, I can't seem to escape discussions surrounding dissertations and final year even now. Whether it be via tweets or questions from friends who… Continue reading So, what’s it really like writing a dissertation?
你好, 再次! (Hello, again!) Amidst such a busy schedule over the past couple of weeks - i've struggled to find the time to recount my Shanghai experience with a second blog post. Or 'part two' of the China Diary if you like. However, with a free evening at my disposal I can think of nothing better… Continue reading My China Diary – Part Two
You may have noticed that I have changed my content recently and have been posting from more of a PR point of view. This is because, to put it simply, after blogging for around a year now - i've finally found my niche and of course it is writing in relation to the career i'll… Continue reading Some Changes in my Blog