Over the last few months, the world has changed beyond all recognition. One day high-streets were bustling, filled with people rushing around, going about their normal lives or enjoying days out with friends and family, the next, shops were closed, streets were empty, and looking in from the outside, life seemed to have stopped. Of… Continue reading Communicating With Consumers During Covid-19 Lockdown*
2020 hasn't gotten off to the best of starts really, but that doesn't mean we should lose focus on our marketing strategies. Below, I'm sharing some tips on the 6 best marketing trends to pay attention to this year*. The world of marketing is never short of exciting new trends to adopt. Companies need to… Continue reading 6 Marketing Trends To Pay Attention To This Year*
A short while ago, I got caught hook, line and sinker by a stunning PR campaign. I noticed an article on the LadBible, of which the headline read: 'You Can Jet Off To A Mystery Holiday Destination For Just £99'. The byline confirmed that destinations included the likes of: Thailand, Rome, New York, Dubai, Bali,… Continue reading Creative Campaigns #15 – Wowcher’s Mystery Holiday Packages
If you work in public relations, you'll know that communication with journalists is absolutely fundamental to your successes. You could have the best campaign idea in the world, but if you ain't outreaching it - it ain't getting covered. Sure, with social media and the rest of it, things can catch like wildfire nowadays. But… Continue reading The 12 Things Journalists Want PRs To Know
Usually, pulling off a 'PR gag' takes a great deal of effort. From the ideation stage right through to the actual execution - there's a lot of effort that goes into generating that publicity. However, it's not always the work that goes into a campaign, but rather the imagination and of course - the creativity behind it. And… Continue reading Creative Campaigns #14 – Ben & Jerrys’ ‘CBD Ice Cream’
"It’s been over a year since I handed in my dissertation and waved goodbye to my academic life. Three tough-but-brilliant years of studying the practice of public relations all boiled down to producing an epic dissertation. I’d been ready for it since first year, and I wanted to give the project my all." "After completing… Continue reading How Can You Prove The Value Of PR?
Artificial intelligence refers to various computers or machines that can imitate cognitive functions such as problem-solving or learning. This computer science tries to understand the nature of intelligence and then creates an intelligent software program. The intelligent software program ‘thinks’ and performs according to the data that it’s presented with. AI is not the same… Continue reading 5 Ways AI Is Shaping Digital Marketing*
I don't belong to the LGBT+ community, but if I did I can't say I'd be too happy with M&S's latest addition to their deli range. After oppression that's lasted an eternity, the acceptance of those belonging within the lesbian, gay, bisexual, transgender, queer etc. community has progressed greatly. This is thanks in no small… Continue reading M&S’s ‘LGBT Sandwich’ Is The Epitome Of Cheap Marketing
So the 21st May will mark the last #CommsSchool session (for now!). I think it's safe to say we've all learned a great deal though. To round off the course, our final 'homework' piece was to write a blog post about everything I've learned so far. And just for good measure, I'm going to drop… Continue reading #CommsSchool Homework – What Have I Learned?
I could actually title this blog post, '1000 Flawed Conceptions Of The PR Industry', but I want to keep you entertained. Because truth be told our industry is parlously flawed. There are many negative perceptions of the Public Relations industry and what it is. This is largely in thanks to a small number of those… Continue reading 22 Flawed Conceptions Of The PR Industry