A short while ago, I got caught hook, line and sinker by a stunning PR campaign. I noticed an article on the LadBible, of which the headline read: 'You Can Jet Off To A Mystery Holiday Destination For Just £99'. The byline confirmed that destinations included the likes of: Thailand, Rome, New York, Dubai, Bali,… Continue reading Creative Campaigns #15 – Wowcher’s Mystery Holiday Packages
If you work in media relations, or in digital PR for link building like I do at Tecmark, you'll know that communication with journalists is absolutely fundamental to your successes. You could have the best campaign idea in the world, but if you ain't outreaching it - it ain't getting covered. Sure, with social media… Continue reading The 12 Things Journalists Want PRs To Know
Usually, pulling off a 'PR gag' takes a great deal of effort. From the ideation stage right through to the actual execution - there's a lot of effort that goes into generating that publicity. However, it's not always the work that goes into a campaign, but rather the imagination and of course - the creativity behind it. And… Continue reading Creative Campaigns #14 – Ben & Jerrys’ ‘CBD Ice Cream’
"It’s been over a year since I handed in my dissertation and waved goodbye to my academic life. Three tough-but-brilliant years of studying the practice of public relations all boiled down to producing an epic dissertation. I’d been ready for it since first year, and I wanted to give the project my all." "After completing… Continue reading How Can You Prove The Value Of PR?
I don't belong to the LGBT+ community, but if I did I can't say I'd be too happy with M&S's latest addition to their deli range. After oppression that's lasted an eternity, the acceptance of those belonging within the lesbian, gay, bisexual, transgender, queer etc. community has progressed greatly. This is thanks in no small… Continue reading M&S’s ‘LGBT Sandwich’ Is The Epitome Of Cheap Marketing
So the 21st May will mark the last #CommsSchool session (for now!). I think it's safe to say we've all learned a great deal though. To round off the course, our final 'homework' piece was to write a blog post about everything I've learned so far. And just for good measure, I'm going to drop… Continue reading #CommsSchool Homework – What Have I Learned?
I could actually title this blog post, '1000 Flawed Conceptions Of The PR Industry', but I want to keep you entertained. Because truth be told our industry is parlously flawed. There are many negative perceptions of the Public Relations industry and what it is. This is largely in thanks to a small number of those… Continue reading 22 Flawed Conceptions Of The PR Industry
In the world of PR and marketing, there's a very fine line between being clever, and being disrespectful when it comes to talking about other brands. I remember a time when I thought it was totally abhorrent to talk about, or moreover talk down another brand. I'll never forget being totally shocked to see adverts on the… Continue reading Exploring The Art Of Imitation And ‘Banter’ In PR
When you’re starting a business, there’s usually a ton of different things that you will want to keep in mind. Because not only do you need to get the planning right, but you will want to make sure that you’re getting everything prepared so that you will find success. No matter what kind of business… Continue reading How To Get Your Brand Out There
You may very well not know what you want to do with your life just yet and the idea of a career path is something that you're not ready for. But before this, we have to think about how we can expand our educational horizons. When we are stuck in an educational treadmill, we can… Continue reading Not Just About The Textbook: Expanding Your Educational Horizons