Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe
Jessica Pardoe is a PR & Lifestyle blogger, writing about public relations and industry knowledge. Here you can find all posts by Jessica, articles are updated regularly and always written with passion.
Over the last few months, the world has changed beyond all recognition. One day high-streets were bustling, filled with people rushing around, going about their normal lives or enjoying days out with friends and family, the next, shops were closed, streets were empty, and looking in from the outside, life seemed to have stopped. Of… Continue reading Communicating With Consumers During Covid-19 Lockdown*
Did you know that 81% of us have social media accounts? Apart from the Coronavirus, there aren’t many more outbreaks that have had as big an impact as Facebook, Twitter, and co. But, you might find that you’ve had enough now that it’s starting to lose its sense of novelty. Plus, it’s not as if… Continue reading 4 Signs You’re Becoming Less Social On Social Media*
2020 hasn't gotten off to the best of starts really, but that doesn't mean we should lose focus on our marketing strategies. Below, I'm sharing some tips on the 6 best marketing trends to pay attention to this year*. The world of marketing is never short of exciting new trends to adopt. Companies need to… Continue reading 6 Marketing Trends To Pay Attention To This Year*
How can we define brand story? A brand story is designed to retell the events that led to the creation of your company. The story should explain the mission behind your existence to date. In the same way that an engaging movie draws you in; your brand story should appeal to the emotions of your… Continue reading 6 Tips To Tell A Powerful Brand Story*
A short while ago, I got caught hook, line and sinker by a stunning PR campaign. I noticed an article on the LadBible, of which the headline read: 'You Can Jet Off To A Mystery Holiday Destination For Just £99'. The byline confirmed that destinations included the likes of: Thailand, Rome, New York, Dubai, Bali,… Continue reading Creative Campaigns #15 – Wowcher’s Mystery Holiday Packages
If you work in public relations, you'll know that communication with journalists is absolutely fundamental to your successes. You could have the best campaign idea in the world, but if you ain't outreaching it - it ain't getting covered. Sure, with social media and the rest of it, things can catch like wildfire nowadays. But… Continue reading The 12 Things Journalists Want PRs To Know
Usually, pulling off a 'PR gag' takes a great deal of effort. From the ideation stage right through to the actual execution - there's a lot of effort that goes into generating that publicity. However, it's not always the work that goes into a campaign, but rather the imagination and of course - the creativity behind it. And… Continue reading Creative Campaigns #14 – Ben & Jerrys’ ‘CBD Ice Cream’
"It’s been over a year since I handed in my dissertation and waved goodbye to my academic life. Three tough-but-brilliant years of studying the practice of public relations all boiled down to producing an epic dissertation. I’d been ready for it since first year, and I wanted to give the project my all." "After completing… Continue reading How Can You Prove The Value Of PR?
Artificial intelligence refers to various computers or machines that can imitate cognitive functions such as problem-solving or learning. This computer science tries to understand the nature of intelligence and then creates an intelligent software program. The intelligent software program ‘thinks’ and performs according to the data that it’s presented with. AI is not the same… Continue reading 5 Ways AI Is Shaping Digital Marketing*
I don't belong to the LGBT+ community, but if I did I can't say I'd be too happy with M&S's latest addition to their deli range. After oppression that's lasted an eternity, the acceptance of those belonging within the lesbian, gay, bisexual, transgender, queer etc. community has progressed greatly. This is thanks in no small… Continue reading M&S’s ‘LGBT Sandwich’ Is The Epitome Of Cheap Marketing
