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The Caterpillars Are In The Ring, But Will Either Win?

The question of the week is: Team Cuthbert or Team Colin? And yes, if you've missed the news, that's a genuinely real problem we're faced with. In the 'food fight' of the century, M&S began legal action against Aldi to “protect” their iconic Colin the Caterpillar from its rival chocolate sponge roll, Cuthbert. Apparently there's nothing more… Continue reading The Caterpillars Are In The Ring, But Will Either Win?

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A Thousand Words Leave Not The Same Deep Impression As Does A Single Deed*

Fashion and marketing have been around for centuries. Style is designed to change or keep up with the times, while marketing adapts to sell its product or service. Nowadays, we see this very same advertising strategy used by fashion brands, such as Ralph Lauren. Let’s unpack the synergy between fashion and marketing and their symbiotic… Continue reading A Thousand Words Leave Not The Same Deep Impression As Does A Single Deed*

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How You Can Use PR Techniques To Boost Your Blog*

Whether you’re an individual, a small business, or a large corporation, your website or blog is your brand. A customer or reader should be able to look through your blog and know who you are. Despite this, plenty of people don’t run their blogs in the most effective way. For example, they might have issues… Continue reading How You Can Use PR Techniques To Boost Your Blog*

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Damage Control Steps To Help You Bounce Back From A PR Disaster*

PR departments are there to manage the conversation around a business and keep their reputation on track. But even the best PR team has to put out fires sometimes when the business has a severe image problem. It might be a marketing stunt that comes off in the wrong way or an employee that is… Continue reading Damage Control Steps To Help You Bounce Back From A PR Disaster*

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How Marketing Jobs Change The World*

Marketing jobs are some of the most important in any company. They help marketing professionals to communicate with consumers, raise awareness for a brand and convert new people who might not have heard about their product into potential buyers. Looking at marketing vs sales jobs, in this post, we will talk about marketing jobs and… Continue reading How Marketing Jobs Change The World*

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Invaluable Questions You Need to Ask to Build a Significant Business*

Oprah Winfrey once said, “Don’t worry about being successful. Just work toward being significant and the success will naturally follow”. And it worked for her, didn’t it? She did not become the world’s wealthiest black woman by chance. She was –still is– significant, and continues to be relevant, years after she retired.  This is what… Continue reading Invaluable Questions You Need to Ask to Build a Significant Business*