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Why I Don’t See TikTok Beating Google

This time last year, TikTok officially surpassed Google as the world’s most popular site. The perfect storm of lockdown boredom, a Vine-shaped hole in our hearts to fill and the demise of other social media platforms saw this relatively new idea rocket past its competitors. To date, there are over 1.5 billion active monthly users on the app, just… Continue reading Why I Don’t See TikTok Beating Google

Campaigns, Uncategorized

My Favourite Creative Campaigns Of September 2022

Good morning! I hope everyone's doing well on this chilly day. Autumn's definitely arrived now, hasn't it? This is my favourite time of year, not least because Halloween, Christmas and Bonfire Night are just around the corner. I'm very excited to see what October brings in the way of brilliant minds thinking up even more… Continue reading My Favourite Creative Campaigns Of September 2022

Campaigns, Uncategorized

My Favourite Creative Campaigns Of August 2022

As I am writing this embarrassingly late, August does not just feel a lifetime away, it was. Now nearing the end of September, I've well and truly bid adios to those summer days for another year. Not that I mind being an autumn baby through and through, but when reflecting on the campaigns of August,… Continue reading My Favourite Creative Campaigns Of August 2022

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Why Coupling Up With Love Islanders May Not Be The W You Think

Love Island, as it does every year, has me gripped by the throat. I'm ashamed to admit that I'm a big fan! But, with about 4 weeks left to go, we're already fast approaching the part I hate - the brand collaborations, the nightclub appearances, and the random partnerships that make absolutely no sense... 🤢… Continue reading Why Coupling Up With Love Islanders May Not Be The W You Think

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Why It’s Wrong For Brands To Get Involved In Depp V Heard

This article first appeared on PRWeek News, where I was so grateful to contribute! It’s the trial of the century and one we can’t avoid, not even for want of trying. As Johnny Depp sues ex-wife Amber Heard for defamation (and she retaliates with a counterclaim), the whole world has watched with intensity as years’… Continue reading Why It’s Wrong For Brands To Get Involved In Depp V Heard