Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe
Jessica Pardoe is a PR & Lifestyle blogger, writing about public relations and industry knowledge. Here you can find all posts by Jessica, articles are updated regularly and always written with passion.
2020 was one heck of a year, but it didn't dwindle the spirits of creatives across the world. Despite some very turbulent times, there was still a plethora of commendable PR campaigns to come out of last year, and I tried my hardest to record my favourites. Unfortunately, my 'creative campaign' roundups only reached 17… Continue reading Best PR Campaigns From 2020
Like any other diverse field, the PR industry gets more rigorous by the day and often proves hard for people who don't go above and beyond to promote their brands. Maintaining strong public relations requires consistent attention-worthy activities that ultimately complement the marketing strategies of your company. Mastering this form of promotion and advertisement plays… Continue reading PR Insights That Could Boost Your Marketing Strategies*
A short while ago, I got caught hook, line and sinker by a stunning PR campaign. I noticed an article on the LadBible, of which the headline read: 'You Can Jet Off To A Mystery Holiday Destination For Just £99'. The byline confirmed that destinations included the likes of: Thailand, Rome, New York, Dubai, Bali,… Continue reading 2019’s Creative Campaigns #15 – Wowcher’s Mystery Holiday Packages
If you work in public relations, you'll know that communication with journalists is absolutely fundamental to your successes. You could have the best campaign idea in the world, but if you ain't outreaching it - it ain't getting covered. Sure, with social media and the rest of it, things can catch like wildfire nowadays. But… Continue reading The 12 Things Journalists Want PRs To Know
Usually, pulling off a 'PR gag' takes a great deal of effort. From the ideation stage right through to the actual execution - there's a lot of effort that goes into generating that publicity. However, it's not always the work that goes into a campaign, but rather the imagination and of course - the creativity behind it. And… Continue reading 2019’s Creative Campaigns #14 – Ben & Jerrys’ ‘CBD Ice Cream’
"It’s been over a year since I handed in my dissertation and waved goodbye to my academic life. Three tough-but-brilliant years of studying the practice of public relations all boiled down to producing an epic dissertation. I’d been ready for it since first year, and I wanted to give the project my all." "After completing… Continue reading How Can You Prove The Value Of PR?
So the 21st May will mark the last #CommsSchool session (for now!). I think it's safe to say we've all learned a great deal though. To round off the course, our final 'homework' piece was to write a blog post about everything I've learned so far. And just for good measure, I'm going to drop… Continue reading #CommsSchool Homework – What Have I Learned?
I could actually title this blog post, '1000 Flawed Conceptions Of The PR Industry', but I want to keep you entertained. Because truth be told our industry is parlously flawed. There are many negative perceptions of the Public Relations industry and what it is. This is largely in thanks to a small number of those… Continue reading 22 Flawed Conceptions Of The PR Industry
As a business, you may want to do things that give back to society and raise awareness around certain social, cultural and economic issues. This is fantastic as you can use your brand power to spread the word a lot farther than an individual could. As well as raising awareness and supporting serious issues, you… Continue reading Treading The Fine Line Between PR & Activism* (Paid Collab)
Whether your business is a large one or a small startup, marketing has to be something you pay close attention to. It’s one of the most critical elements of any business. It doesn’t matter what sector you are working in, or even if you are extremely niche; marketing has to occur if you want anyone… Continue reading Which Elements Of Your Marketing Should You Outsource?* (Paid Collab)
