Wowcher £99 mystery holiday PR campaign
Student/PR, Uncategorized

Creative Campaigns #15 – Wowcher’s Mystery Holiday Packages

A short while ago, I got caught hook, line and sinker by a stunning PR campaign. I noticed an article on the LadBible, of which the headline read: 'You Can Jet Off To A Mystery Holiday Destination For Just £99'. The byline confirmed that destinations included the likes of: Thailand, Rome, New York, Dubai, Bali,… Continue reading Creative Campaigns #15 – Wowcher’s Mystery Holiday Packages

Ben & Jerry's CBD ice cream - PR stunt?
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Creative Campaigns #14 – Ben & Jerrys’ ‘CBD Ice Cream’

Usually, pulling off a 'PR gag' takes a great deal of effort. From the ideation stage right through to the actual execution - there's a lot of effort that goes into generating that publicity. However, it's not always the work that goes into a campaign, but rather the imagination and of course - the creativity behind it. And… Continue reading Creative Campaigns #14 – Ben & Jerrys’ ‘CBD Ice Cream’

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M&S’s ‘LGBT Sandwich’ Is The Epitome Of Cheap Marketing

I don't belong to the LGBT+ community, but if I did I can't say I'd be too happy with M&S's latest addition to their deli range. After oppression that's lasted an eternity, the acceptance of those belonging within the lesbian, gay, bisexual, transgender, queer etc. community has progressed greatly. This is thanks in no small… Continue reading M&S’s ‘LGBT Sandwich’ Is The Epitome Of Cheap Marketing

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Exploring The Art Of Imitation And ‘Banter’ In PR

In the world of PR and marketing, there's a very fine line between being clever, and being disrespectful when it comes to talking about other brands. I remember a time when I thought it was totally abhorrent to talk about, or moreover talk down another brand. I'll never forget being totally shocked to see adverts on the… Continue reading Exploring The Art Of Imitation And ‘Banter’ In PR

Student/PR, Uncategorized

7 PR campaigns that i’m loving this year

If you've been following this blog for a while, you'll know that i'm a big fan of PR mishaps and mess-ups. Occasionally however, I do like to applaud the campaigns that I think have been delivered really well. Because, in a world of publicity blunders and brand slip ups, isn't it nice to talk about… Continue reading 7 PR campaigns that i’m loving this year