Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe
Jessica Pardoe is a PR & Lifestyle blogger, writing about public relations and industry knowledge. Here you can find all posts by Jessica, articles are updated regularly and always written with passion.
Look, I'm going to say what I think a few of us are probably thinking: why do we keep having to deal with so many bloody social media updates? In the same month that we wave goodbye to fleets (which I'm sure nobody will miss, TikTok toys with the ideas of adding stories to its… Continue reading Must Social Media Channels Keep Changing?!
These days, TikTok virality is the dream of most brands and social media managers. Now such a powerful platform, TikTok has come a really long way in the last 3 years or so. It seems like everybody is using it, whether they're content creating or are a silent scroller. Plus, the app is not exclusive… Continue reading The Toxicity Of TikTok Fame
Recently, I noticed a tweet that suggested you were only as good as your last 30 days in PR. Here's why I think - excuse my French - that's total boll*cks. But let's be fair first. I do understand the rationale behind a post like this, there are recurring arguments (especially in digital PR land,… Continue reading Are You Only As Good As Your Last 30 Days In PR?
The question of the week is: Team Cuthbert or Team Colin? And yes, if you've missed the news, that's a genuinely real problem we're faced with. In the 'food fight' of the century, M&S began legal action against Aldi to “protect” their iconic Colin the Caterpillar from its rival chocolate sponge roll, Cuthbert. Apparently there's nothing more… Continue reading The Caterpillars Are In The Ring, But Will Either Win?
2020 was one heck of a year, but it didn't dwindle the spirits of creatives across the world. Despite some very turbulent times, there was still a plethora of commendable PR campaigns to come out of last year, and I tried my hardest to record my favourites. Unfortunately, my 'creative campaign' roundups only reached 17… Continue reading Best PR Campaigns From 2020
Fashion and marketing have been around for centuries. Style is designed to change or keep up with the times, while marketing adapts to sell its product or service. Nowadays, we see this very same advertising strategy used by fashion brands, such as Ralph Lauren. Let’s unpack the synergy between fashion and marketing and their symbiotic… Continue reading A Thousand Words Leave Not The Same Deep Impression As Does A Single Deed*
Whether you’re an individual, a small business, or a large corporation, your website or blog is your brand. A customer or reader should be able to look through your blog and know who you are. Despite this, plenty of people don’t run their blogs in the most effective way. For example, they might have issues… Continue reading How You Can Use PR Techniques To Boost Your Blog*
PR departments are there to manage the conversation around a business and keep their reputation on track. But even the best PR team has to put out fires sometimes when the business has a severe image problem. It might be a marketing stunt that comes off in the wrong way or an employee that is… Continue reading Damage Control Steps To Help You Bounce Back From A PR Disaster*
Marketing jobs are some of the most important in any company. They help marketing professionals to communicate with consumers, raise awareness for a brand and convert new people who might not have heard about their product into potential buyers. Looking at marketing vs sales jobs, in this post, we will talk about marketing jobs and… Continue reading How Marketing Jobs Change The World*
Oprah Winfrey once said, “Don’t worry about being successful. Just work toward being significant and the success will naturally follow”. And it worked for her, didn’t it? She did not become the world’s wealthiest black woman by chance. She was –still is– significant, and continues to be relevant, years after she retired. This is what… Continue reading Invaluable Questions You Need to Ask to Build a Significant Business*
