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Last week was Mental Health Awareness Week, and though there were plenty of great resources shared - we're all a bit guilty of forgetting about it after the fact aren't we? Every time there's a notable moment or an awareness day, week, or month, mental health is spoken about in abundance, but the truth is,… Continue reading #MentalHealthAwareness – 5 Things PRs Should Remember

This blog is late with no excuses. So with that, let's crack on shall we? It may well be halfway through the next month but I still had a handful of campaigns and ideas in my drafts from April that deserved the (albeit late) recognition for just how awesome they were. Again, sorry it's late… Continue reading My Favourite Creative Campaigns Of April 2022

This is not the blog post I thought I'd be sitting down to write this weekend. Having just got back from 3 fantastic days at BrightonSEO (if you follow me on Twitter you *might* just know that!) I have a whole host of things I want to, and will, talk about on this blog. But… Continue reading How The F*ck Am I Up For 2 Awards?!

Guerilla marketing is definitely not a new thing, floating things down the Thames has become a bit of an industry private joke, and big brands have been using it for years. Don't get me wrong, I'm a big lover of creative campaigns (you guys know how often I write about them on this blog), but… Continue reading Camelgate: Has Guerilla Marketing Gone Too Far?

Hello! I can't believe it's April already. It feels like I blinked and March passed us by. Didn't mean we weren't treated to a plethora of lovely creative campaigns, though. Here are the ones that caught my eye last month, and why I loved them. My Top 5 PR Campaigns Of March 2022 1. Innocent's… Continue reading My Favourite Creative Campaigns Of March 2022

Thursday, the 'new kid on the block' amongst the dating app scene has gone viral once again today. The platform has caught my eye multiple times over the last few months, mostly due to guerrilla marketing channelled through one of its interns. Examples include her being handcuffed to a post for #CuffingSeason, being tasked to… Continue reading Are Thursday Too Thirsty For Fame?

I wrote this blog for Source PR, where it appeared first, but I thought it deserved a place here too... During lockdown 1.0 (which feels exactly 472894790 years ago), I began studying an ‘at-home’ psychology course to better understand the human mind and the way we think, because as communicators this is fundamentally important to… Continue reading Why Aren’t We Loving The John Lewis Christmas Ad?

Do you ever feel as though you can't let something go until you've gotten everything off your chest? That's how I feel about a certain debacle that unfolded a week or so ago whilst I was on holiday. I'm not here to name names, but there was an accusation made via a now-infamous Glassdoor review… Continue reading My Two Cents On ‘That’ Mental Health Conversation

I have been babbling about pitching for talks and accepting podcast invitations recently, and that's for a good reason. For a long time now, I've spoken about my poor experiences within the digital PR industry, and the messages in my DMs tell me that sadly, I'm not the only one to have felt the way… Continue reading My Top 10 PR Red Flags To Pay Attention To 🚩

You might be surprised to discover that I went to BrightonSEO recently. You might also recognise that to be sarcastic as it was pretty much all I spoke about for at least a week straight. Here I am, over two weeks on, still talking about it. What can I say? I've somewhat famously made the… Continue reading What BrightonSEO Taught Me About MYSELF