colin-the-caterpillar-cuthbert-the-caterpillar
Uncategorized

The Caterpillars Are In The Ring, But Will Either Win?

The question of the week is: Team Cuthbert or Team Colin? And yes, if you've missed the news, that's a genuinely real problem we're faced with. In the 'food fight' of the century, M&S began legal action against Aldi to “protect” their iconic Colin the Caterpillar from its rival chocolate sponge roll, Cuthbert. Apparently there's nothing more… Continue reading The Caterpillars Are In The Ring, But Will Either Win?

Uncategorized

PR Insights That Could Boost Your Marketing Strategies*

Like any other diverse field, the PR industry gets more rigorous by the day and often proves hard for people who don't go above and beyond to promote their brands. Maintaining strong public relations requires consistent attention-worthy activities that ultimately complement the marketing strategies of your company.  Mastering this form of promotion and advertisement plays… Continue reading PR Insights That Could Boost Your Marketing Strategies*

Opinion, Student/PR, Uncategorized

2019’s Creative Campaigns #15 – Wowcher’s Mystery Holiday Packages

A short while ago, I got caught hook, line and sinker by a stunning PR campaign. I noticed an article on the LadBible, of which the headline read: 'You Can Jet Off To A Mystery Holiday Destination For Just £99'. The byline confirmed that destinations included the likes of: Thailand, Rome, New York, Dubai, Bali,… Continue reading 2019’s Creative Campaigns #15 – Wowcher’s Mystery Holiday Packages

Tips for PRs for communicating with journalists
Interviews, Opinion, Uncategorized

The 12 Things Journalists Want PRs To Know

If you work in public relations, you'll know that communication with journalists is absolutely fundamental to your successes. You could have the best campaign idea in the world, but if you ain't outreaching it - it ain't getting covered. Sure, with social media and the rest of it, things can catch like wildfire nowadays. But… Continue reading The 12 Things Journalists Want PRs To Know

Campaigns, Uncategorized

2019’s Creative Campaigns #14 – Ben & Jerrys’ ‘CBD Ice Cream’

Usually, pulling off a 'PR gag' takes a great deal of effort. From the ideation stage right through to the actual execution - there's a lot of effort that goes into generating that publicity. However, it's not always the work that goes into a campaign, but rather the imagination and of course - the creativity behind it. And… Continue reading 2019’s Creative Campaigns #14 – Ben & Jerrys’ ‘CBD Ice Cream’

Opinion, Uncategorized

How Can You Prove The Value Of PR?

"It’s been over a year since I handed in my dissertation and waved goodbye to my academic life. Three tough-but-brilliant years of studying the practice of public relations all boiled down to producing an epic dissertation. I’d been ready for it since first year, and I wanted to give the project my all." "After completing… Continue reading How Can You Prove The Value Of PR?