Uncategorized

Communicating With Consumers During Covid-19 Lockdown*

Over the last few months, the world has changed beyond all recognition. One day high-streets were bustling, filled with people rushing around, going about their normal lives or enjoying days out with friends and family, the next, shops were closed, streets were empty, and looking in from the outside, life seemed to have stopped.  Of… Continue reading Communicating With Consumers During Covid-19 Lockdown*

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4 Signs You’re Becoming Less Social On Social Media*

Did you know that 81% of us have social media accounts? Apart from the Coronavirus, there aren’t many more outbreaks that have had as big an impact as Facebook, Twitter, and co. But, you might find that you’ve had enough now that it’s starting to lose its sense of novelty.  Plus, it’s not as if… Continue reading 4 Signs You’re Becoming Less Social On Social Media*

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The 3 Most Overlooked Aspects Of Marketing

Effective marketing enables you to increase awareness of your brand, engage your target audience, acquire more customers and retain a higher percentage of your customer base. In short, marketing can be the difference between a successful enterprise and a failing one. If you want to achieve your commercial goals, it’s important to have a sure-fire… Continue reading The 3 Most Overlooked Aspects Of Marketing

Wowcher £99 mystery holiday PR campaign
Opinion, Student/PR, Uncategorized

Creative Campaigns #15 – Wowcher’s Mystery Holiday Packages

A short while ago, I got caught hook, line and sinker by a stunning PR campaign. I noticed an article on the LadBible, of which the headline read: 'You Can Jet Off To A Mystery Holiday Destination For Just £99'. The byline confirmed that destinations included the likes of: Thailand, Rome, New York, Dubai, Bali,… Continue reading Creative Campaigns #15 – Wowcher’s Mystery Holiday Packages

Tips for PRs for communicating with journalists
Interviews, Opinion, Uncategorized

The 12 Things Journalists Want PRs To Know

If you work in public relations, you'll know that communication with journalists is absolutely fundamental to your successes. You could have the best campaign idea in the world, but if you ain't outreaching it - it ain't getting covered. Sure, with social media and the rest of it, things can catch like wildfire nowadays. But… Continue reading The 12 Things Journalists Want PRs To Know

Ben & Jerry's CBD ice cream - PR stunt?
Campaigns, Uncategorized

Creative Campaigns #14 – Ben & Jerrys’ ‘CBD Ice Cream’

Usually, pulling off a 'PR gag' takes a great deal of effort. From the ideation stage right through to the actual execution - there's a lot of effort that goes into generating that publicity. However, it's not always the work that goes into a campaign, but rather the imagination and of course - the creativity behind it. And… Continue reading Creative Campaigns #14 – Ben & Jerrys’ ‘CBD Ice Cream’