It seems like we spend a lot of time talking about the benefits of not only a solid Influencer outreach campaign, but also the 'virality' it can achieve if all goes well. Certain Influencers have the ability to really make something catch like wildfire (much like Fyre fest, until it metaphorically burned out) and this… Continue reading What Happens When Your Influencer Outreach Backfires? Em Clarkson STICKS IT To Bootea
"What an egg teaches us about social media" well there's a heading I never thought I'd write. But, in the wake of the recent world record broken for most Instagram likes by a stock photo egg, here I am. The egg in question, perhaps better known as the @world_record_egg, stole the record for 'most liked… Continue reading What an EGG teaches us about social media
Last week, I voiced my opinions on the new John Lewis Christmas ad, and how it was (to me) a bit of a disappointment. Displaying a total lack of pre-campaign sell in (which is their signature move), and focusing more on their iconic casting rather than the actual content of the advertisement - I certainly… Continue reading The @JohnLewis (Twitter) ad – and why it’s ICONIC
You'd think by now that people would be aware that they need to be careful with what they say online. But evidently, that isn't always the case. I've been thinking a lot lately about YouTubers and how many apology videos I see on my timeline day in and day out. In one sense, I do… Continue reading This is how YouTubers can (and do) become their own PR demons
Kanye West - ever famous for being somewhat outspoken and never shy - has recently sparked up yet another conversation. This time, it's with the question: what would happen if our lives weren't so defined by numbers? In a world that's becoming slightly Black Mirror-esque, social popularity is becoming more and more important. So much to the point that not only has social media become a big part of our lifestyle, but also in our careers. Which i'm not saying is a bad thing by the way, part of my job includes social media management - and I love being able to use platforms to make a difference. The way that it should be used.
Social media isn't an easy thing to nail. Getting your creative content bang on, while also at the same time making sure that nothing you write can be misconstrued is actually really challenging. And that's without mentioning understanding social algorithms and getting posting times exactly right. If you're in charge of a large social account… Continue reading These are the companies that have got social media sussed
Public Relations, one could argue has been around since the dawn of time. Ever since humans have been able to talk they’ve been able to persuade. But, when did we begin to make a business out of it, and where is it headed? So, what is Public Relations? First things first, what is PR? Defined by the… Continue reading Public Relations – Where Did it Come From & Where is it Headed?
Pardon the in-bad-taste pun in the title, and try not to let it distract you from the matter in hand. Whether you're a K.W. fan or not, you'd still have to be kinda' a hermit to have let his recent Twitter activity slip your eye. Ahead of his latest product launch, Kanye has took to… Continue reading A MAGA Bad Idea?
PSA: my new favourite Twitter account, (as of today) is the Series of Unfortunate Event's page. I often talk about what happens when brands get their PR wrong, but what happens when they get it right? I often see a lot of good PR, I mean, it's all around us every day (whether you realise… Continue reading A Not-So Unfortunate PR Plan