Opinion

Will Lack Of Diversity Be The Death Of Brands?

It is 2020, and I cannot believe that I am writing about yet another brand who've come under fire for not being diverse enough. Very recently on Twitter, I saw a tweet about an award-winning journalist from Glamour who'd been invited to a virtual skincare launch, only to be met with an exclusively, and downright… Continue reading Will Lack Of Diversity Be The Death Of Brands?

Opinion

Why Does Mrs Hinch Have Such An Influence?

The 'Hinch effect' has struck again. Last year, I wrote about the company Mister Loft Ladder, who saw their Instagram following jump from just 49, to 36.2k followers after one organic endorsement from Mrs Hinch. They had multiple enquiries and probably (though I can't be 100%) sure, made a great deal of revenue thanks to… Continue reading Why Does Mrs Hinch Have Such An Influence?

Influencer marketing during Covid-19
Opinion

Is There Any Point In Influencer Marketing Right Now?

There are many mediums of marketing to now explore. Some will work for your brand, some won't. One modern option that still appears to be very prevalent in 2020, is influencer marketing. However, also in 2020 is the Covid19 pandemic that has quite literally flipped life as we know it on its head. Unfortunately, when… Continue reading Is There Any Point In Influencer Marketing Right Now?

Opinion, Student/PR

How Much Influence Should We Allow Influencers To Have?

You may have heard the news, you may not have. But yesterday, it broke that BBC 3 series Blindboys Undestroys The World had 'spiked' several well known-influencers by asking them to promote a product on their Instagrams that actually contained cyanide - literally yikes! Influencer Fail No.4703403489724987... We know all too well that a lot… Continue reading How Much Influence Should We Allow Influencers To Have?

Mrs Hinch influencer impact | Mrs Hinch influencer marketing
Opinion, Student/PR

The Hinch Effect: The Proof That Influencer Marketing Is Still Alive & Kicking

I couldn't wait to write about this one, because honestly what better an argument for influencer marketing than none other than Mrs. Hinch herself? The cleaning sensation has far surpassed giving you inspiration to tidy your home. She's now a fully-fledged Instagram influencer who has over 2 million devoted followers. Recently, she asked her fans:… Continue reading The Hinch Effect: The Proof That Influencer Marketing Is Still Alive & Kicking

Influencer outreach backfiring
Opinion, Student/PR

What Happens When Your Influencer Outreach Backfires? Em Clarkson STICKS IT To Bootea

It seems like we spend a lot of time talking about the benefits of not only a solid Influencer outreach campaign, but also the 'virality' it can achieve if all goes well. Certain Influencers have the ability to really make something catch like wildfire (much like Fyre fest, until it metaphorically burned out) and this… Continue reading What Happens When Your Influencer Outreach Backfires? Em Clarkson STICKS IT To Bootea

Opinion, Student/PR

Has The Influencer Marketing Bubble Burst?

What are influencers if not influential? The term 'influencer marketing' was coined to describe the art of promoting products through a person of interest on social media. It started with the 'big names' such as Kylie Jenner, Kim Kardashian etc. and has since funnelled down into what are known as 'micro-influencers', who are smaller names… Continue reading Has The Influencer Marketing Bubble Burst?

LUSH remove social media
Campaigns, Opinion, Student/PR

LUSH Bid Goodbye To Social Media (For Better Or For Worse?)

LUSH are revolutionary in their business model, there's no question about that. Shouting loud and proud about not only shunning animal testing on their own products, but also actively fighting against the entire regime globally too. Their brand is renowned for being vibrant, quirky and original which is why I was so surprised to hear… Continue reading LUSH Bid Goodbye To Social Media (For Better Or For Worse?)

Opinion, Student/PR

Guest Post: What’s It Like Working In Influencer Marketing?

I recently wrote about the latest debacle in influencer marketing which concerned ex-Love Island store Georgia Harrison promoting a product which most would largely argue was unethical. I've dabbled in influencer marketing, but I'm no expert. Nevertheless - I'm intrigued by it. So, to help out with the post I employed Scott Guthrie (who's an… Continue reading Guest Post: What’s It Like Working In Influencer Marketing?

How far would you go for publicity? | Kourtney Kardashian in bathtub
Opinion, Student/PR

How Far Would You Go For Publicity?

It's naivety to think that anything the Kardashians or the Jenners do is accidental. You've heard the saying 'the devil works hard but Kris Jenner works harder' and it's entirely true. The Dash-Jenner PR machine is tireless and is one to be truly admired. I'm not a fan of their lifestyle, but I'm sure in awe of… Continue reading How Far Would You Go For Publicity?