Opinion

The Lockdown Reality: Coming To Terms With Not Doing Everything

When UK-wide lockdown was first announced, I had mixed feelings. Part of me was devastated, naturally. I'm a really sociable person, I love seeing my friends and going out. Plus, I had a holiday to Mexico booked for the end of April and ever-optimistic me still had my fingers cross that it was going to… Continue reading The Lockdown Reality: Coming To Terms With Not Doing Everything

Opinion

Why Does Mrs Hinch Have Such An Influence?

The 'Hinch effect' has struck again. Last year, I wrote about the company Mister Loft Ladder, who saw their Instagram following jump from just 49, to 36.2k followers after one organic endorsement from Mrs Hinch. They had multiple enquiries and probably (though I can't be 100%) sure, made a great deal of revenue thanks to… Continue reading Why Does Mrs Hinch Have Such An Influence?

Campaigns

Creative Campaigns #14 – Cath Kidston x Animal Crossing

Of course, it was only a matter of time before one of the fantastic campaigns by Rise At Seven made its way on to my blog. I love writing about the most original and creative campaigns I can find, and a lot of their work fits into this narrative. Their latest campaign is no exception,… Continue reading Creative Campaigns #14 – Cath Kidston x Animal Crossing

Opinion

Building Relationships & Talking To Journalists: What’s The Big Deal With Communication?

So, earlier today, I saw a tweet that had been doing the rounds on 'PR twitter'. It was posted by a journalist at the Bureau of Investigative Journalism, and the overarching message was "PRs, don't do this". Now I for one, sometimes get a little sick of the 'PR bashing' that goes around on Twitter.… Continue reading Building Relationships & Talking To Journalists: What’s The Big Deal With Communication?

Opinion

Solidarity On Social Media: What Did It Achieve?

A little over two weeks ago, social media fell silent for the day. Something quite unlike I've ever seen before, my feed was filled with black squares and the hashtag #BlackOutTuesday. Why? To show solidarity with the Black Lives Matter movement after the murder of George Floyd by Derek Chauvin in Minneapolis. I'll spare the… Continue reading Solidarity On Social Media: What Did It Achieve?

Chester Zoo Save Our Zoo Campaign PR
Campaigns

Creative Campaigns #13 – Chester Zoo Fights For Its Future

Not too long ago I listened to Caroline Sanger-Davis, Director of Marketing at Chester Zoo, explain on a webinar the precautions they had been putting in place to allow for reopening under new social distancing guidelines. Shortly after, the news broke that The Zoo was told it would need to remain shut indefinitely, in an… Continue reading Creative Campaigns #13 – Chester Zoo Fights For Its Future

Stay alert government slogan fail
Opinion

Stay Alert, Control The Virus: What’s In A Slogan?

I think it's fair to say that the Government's communications have been a little confusing and contradictory recently. I daren't even bring up the arguments I have about the 'new rules' put in place today, what I wanted to talk about instead was the updated messaging from those above. "Stay alert, control the virus, save… Continue reading Stay Alert, Control The Virus: What’s In A Slogan?

Freddie's Flowers Marketing Case Study
Opinion

A Brand That Ticks (Almost) Every Box: Freddie’s Flowers

I think I just discovered my favourite brand. So naturally, I had to write about them. After being sent a free box from one of my friends (shoutout to Rebecca, you're the best!) I was so excited to receive my bouquet in the post. I'd heard nothing but good things of Freddie's Flowers - the UK… Continue reading A Brand That Ticks (Almost) Every Box: Freddie’s Flowers

Jacinda Ardern Communications Queen
Opinion

Crisis Communications: What We Can Learn From Jacinda Ardern

Jacinda Ardern, in my opinion, has set a precedent for modern politics that every world leader should aspire to. New Zealand's youngest prime minister in more than 150 years, Ardern has been globally praised for her prolific efforts in deadling with the global Coronavirus crisis. There's one blindingly obvious reason as to why this is, I believe.… Continue reading Crisis Communications: What We Can Learn From Jacinda Ardern

Influencer marketing during Covid-19
Opinion

Is There Any Point In Influencer Marketing Right Now?

There are many mediums of marketing to now explore. Some will work for your brand, some won't. One modern option that still appears to be very prevalent in 2020, is influencer marketing. However, also in 2020 is the Covid19 pandemic that has quite literally flipped life as we know it on its head. Unfortunately, when… Continue reading Is There Any Point In Influencer Marketing Right Now?