black country PR
Opinion

Troubles Of A Black Coun-traay PR Girl

It's #BlackCountryDay today, and therefore I thought it an apt time to talk about my journey of accepting my background and learning to love it, as opposed to shying away from it - which I've done for many years. For those who know me personally, you'll know I struggle enormously with my accent, and the… Continue reading Troubles Of A Black Coun-traay PR Girl

Opinion

7 Mistakes I Made As A Digital PR

This afternoon, I thought I'd dust the cobwebs off my keyboard and do something I haven't done in a while: sit down to write a blog. In between exciting things happening at work, buying a house, moving down the country and this global pandemic thing that's apparently still going on, my blog has been neglected… Continue reading 7 Mistakes I Made As A Digital PR

colin-the-caterpillar-cuthbert-the-caterpillar
Uncategorized

The Caterpillars Are In The Ring, But Will Either Win?

The question of the week is: Team Cuthbert or Team Colin? And yes, if you've missed the news, that's a genuinely real problem we're faced with. In the 'food fight' of the century, M&S began legal action against Aldi to “protect” their iconic Colin the Caterpillar from its rival chocolate sponge roll, Cuthbert. Apparently there's nothing more… Continue reading The Caterpillars Are In The Ring, But Will Either Win?

Opinion

How Liable Are Influencers For ‘Hacks’ Gone Wrong?

We all know the value of influencer marketing: targeted brand exposure, building reputation and positive endorsement to name a few. Only last year I was writing about how Mrs. Hinch sent a loft ladder company's instagram following from 49 to over 30,000 overnight from just a handful of Instagram stories. Her influence is legendary. With… Continue reading How Liable Are Influencers For ‘Hacks’ Gone Wrong?

Opinion

Burger King, We Can Do Better Than This

In the same month that Gordon Beattie stepped down from Beattie Communications following his "we don't hire blacks, gays or catholics" LinkedIn post, Burger King have gone viral for a similar incident. Today, on International Women's Day, the fast food chain have made headlines for the type of controversial marketing stunts they're usually praised for,… Continue reading Burger King, We Can Do Better Than This

Opinion

The Trials & Tribulations Of ‘PR-Ing’ Yourself

It's said often that the PR industry has a PR problem, and I think that extends to the people who work in PR too. Only today I was talking to my colleagues about 'PR-ing' yourself. Hyping yourself up and shouting about your successes is really not easy, especially if you're naturally introverted. But I do… Continue reading The Trials & Tribulations Of ‘PR-Ing’ Yourself

Opinion

Why We Need To Stop Thinking PR = Sales

Thanks to age-old stereotypes, some non-industry onlookers still see PR as 'free advertising' (🤢) which then inevitably leads to an expectation that media activity should result in sales. Measuring the ROI of PR is a big can of worms to open, so much so that I wrote my whole dissertation on it. Often, trying to… Continue reading Why We Need To Stop Thinking PR = Sales

Opinion

National Vs. Regional Press Coverage, Who Wins?

Over the weekend, I've had coverage come in from both national papers and regional papers, I get equally excited about both - which led me to thinking, what's more valuable? National coverage, or regional print coverage. Can they really be compared? My colleague Beth recently wrote a great blog on a similar topic. With readerships… Continue reading National Vs. Regional Press Coverage, Who Wins?