Student/PR

Major McFail: McDonalds ‘Vegan’ Dippers

We're just three days into the new year and there's already been a bit of a marketing cock-up by none other than McDonald's. A brand that I was only talking about a few days ago due to the impressive efforts of arguably it's biggest competitor. From being undermined by Burger King, to being outdone by… Continue reading Major McFail: McDonalds ‘Vegan’ Dippers

Build-A-Bear
Student/PR

How Build a Bear quickly learned that their campaign was a… Bear-y Bad idea

Pardon the terrible, terrible pun in the title (I can't resist one, really). Let's talk about Build-A-Bear and their infamous campaign that went to pot last week. If you've not managed to hear about the 'incident' yet, then you'd have done well to avoid the news of this terrible campaign. Proposed, developed and executed by… Continue reading How Build a Bear quickly learned that their campaign was a… Bear-y Bad idea