There are many mediums of marketing to now explore. Some will work for your brand, some won't. One modern option that still appears to be very prevalent in 2020, is influencer marketing. However, also in 2020 is the Covid19 pandemic that has quite literally flipped life as we know it on its head. Unfortunately, when… Continue reading Is There Any Point In Influencer Marketing Right Now?
The National Trust has been on point with their communication strategy recently, especially seeing as they were one of the most affected organisations of the Coronavirus pandemic. Working in rural PR has really opened my eyes to how challenging, yet rewarding, promoting such an organisation can be. Even more so when you can't actually welcome… Continue reading Creative Campaigns #11 – National Trust Launches #BlossomWatch
I've said it from the start and I'll say it again, the businesses most likely to survive this, are the ones that can adapt quickly and who're creative enough to accommodate the current climate. Many, many businesses and organisations have been forced to close their doors in the interests of public safety amid the Coronavirus… Continue reading Creative Campaigns #9 – Chester Zoo Goes Virtual
"Sue, you're shouting at Tea." A contender for quote of the year, says the Huffington Post, as well-known British tea company, Yorkshire Tea, silences social media trolls. If you haven't heard of the now-dubbed #YorkshireTeaGate, then I seriously recommend you take to Twitter as it's all people seem to be talking about today. The debacle… Continue reading Yorkshire Tea: Spilling The ‘Tea’ On Social Media Etiquette
Never has a story better demonstrated the sheer power of social media than that of Petersfield bookshop. A story I've had the pleasure of following right from the beginning, and one that I've really enjoyed watching blossom into what it is today. It started like this. From Tumbleweeds... "...Tumbleweed... Not a single book sold today...… Continue reading From Tumbleweeds To Twitter Fame
Sometimes the most successful strategies are exceptionally simple. Proven as much by Durham Police only yesterday, who's quick-of-the-mark tweet led them to some really impressive social engagement, as well as a lot of praise for their efforts (from the marketing industry and beyond). The Dolly Parton Challenge: How To Do It Right A few days… Continue reading How Durham Police Won The Internet
Admittedly, it's been a while since I've written a 'creative campaigns' post (mostly for reasons I divulged recently in a tweet thread). I must do better! This doesn't mean though, that I haven't been taking note. I often give the stunts I come across a quote tweet with comments along the lines of 'smashing' 'love… Continue reading Creative Campaigns #19 – Control Harrods’ Christmas Lights
I very seldom comment on politics, but this is one I cannot ignore. Last night, the Johnson v Corbyn Leaders Debate aired on ITV. Yet unexpectedly, that's not what conversation on Twitter was necessarily geared towards. Granted, the debate was rather mundane. Nothing particularly controversial happened and, unsurprisingly, Brexit rather dominated the whole discussion. So,… Continue reading Fact Check UK: The Most Distasteful Stunt Of The Election So Far?
If you work in media relations, then the thought of a viral PR campaign is ultimately dreamy. Often, if you have a good enough idea, then a media campaign will see what I like to call the 'snowball' effect. That's where you sell your idea in to a number of media publications, then once one… Continue reading What’s The Value In PR ‘Virality’?
It seems like we spend a lot of time talking about the benefits of not only a solid Influencer outreach campaign, but also the 'virality' it can achieve if all goes well. Certain Influencers have the ability to really make something catch like wildfire (much like Fyre fest, until it metaphorically burned out) and this… Continue reading What Happens When Your Influencer Outreach Backfires? Em Clarkson STICKS IT To Bootea