Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe
Jessica Pardoe is a PR & Lifestyle blogger, writing about public relations and industry knowledge. Here you can find all posts by Jessica, articles are updated regularly and always written with passion.
Despite being one of the most depressive months of the year (yes I'm starting on a bad note, but it's spring soon), the one interesting thing about February is Valentine's Day. Whilst I'm not a superfan of the holiday itself, I do always love seeing the weird and wonderful stunts that companies pull out of… Continue reading My Favourite Creative Campaigns Of February 2022
In the month that Greggs announced its largest ever café would be opening in Birmingham in no other than Primark, then brought out its very own sell-out clothing line to seal the deal, it would appear that truly anything is possible. Today on the blog, we discuss brand collaborations, the best examples of them and whether they’ll work for your business.… Continue reading The Lowdown On Brand Collaborations
Cards on the table, I've been frankly rubbish at talking about the campaigns I love, which is what this blog used to be all about! 2022 is the year I eat that frog and get back into it. I promise I'm not making excuses, but because I used to write about all the wonderful things… Continue reading My Favourite Creative Campaigns Of January 2022
In a recent webinar with Head of Ryanair’s social, Michael Corcoran, one of his arguments that I found particularly compelling (and perhaps a little controversial) was that influencer marketing is on the decline, and is about to be replaced with working with creators instead. Will creator marketing catch on? I’ve been thinking a lot about it since,… Continue reading Ding Ding Ding… Influencer Vs. Creator
I don't know about you, but I feel like mental health in the industry gets spoken about quite often, but then as we move on, the conversations die down, and until something controversial surfaces again, that's it for a while. I myself am guilty of contributing to this, I've written a number of blogs in… Continue reading Things We Can Do To Encourage Mental Health Conversations In PR
It's #BlackCountryDay today, and therefore I thought it an apt time to talk about my journey of accepting my background and learning to love it, as opposed to shying away from it - which I've done for many years. For those who know me personally, you'll know I struggle enormously with my accent, and the… Continue reading Troubles Of A Black Coun-traay PR Girl
This afternoon, I thought I'd dust the cobwebs off my keyboard and do something I haven't done in a while: sit down to write a blog. In between exciting things happening at work, buying a house, moving down the country and this global pandemic thing that's apparently still going on, my blog has been neglected… Continue reading 7 Mistakes I Made As A Digital PR
The question of the week is: Team Cuthbert or Team Colin? And yes, if you've missed the news, that's a genuinely real problem we're faced with. In the 'food fight' of the century, M&S began legal action against Aldi to “protect” their iconic Colin the Caterpillar from its rival chocolate sponge roll, Cuthbert. Apparently there's nothing more… Continue reading The Caterpillars Are In The Ring, But Will Either Win?
We all know the value of influencer marketing: targeted brand exposure, building reputation and positive endorsement to name a few. Only last year I was writing about how Mrs. Hinch sent a loft ladder company's instagram following from 49 to over 30,000 overnight from just a handful of Instagram stories. Her influence is legendary. With… Continue reading How Liable Are Influencers For ‘Hacks’ Gone Wrong?
In the same month that Gordon Beattie stepped down from Beattie Communications following his "we don't hire blacks, gays or catholics" LinkedIn post, Burger King have gone viral for a similar incident. Today, on International Women's Day, the fast food chain have made headlines for the type of controversial marketing stunts they're usually praised for,… Continue reading Burger King, We Can Do Better Than This
Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe 