Campaigns

Creative Campaigns #14 – Cath Kidston x Animal Crossing

Of course, it was only a matter of time before one of the fantastic campaigns by Rise At Seven made its way on to my blog. I love writing about the most original and creative campaigns I can find, and a lot of their work fits into this narrative. Their latest campaign is no exception,… Continue reading Creative Campaigns #14 – Cath Kidston x Animal Crossing

Chester Zoo Save Our Zoo Campaign PR
Campaigns

Creative Campaigns #13 – Chester Zoo Fights For Its Future

Not too long ago I listened to Caroline Sanger-Davis, Director of Marketing at Chester Zoo, explain on a webinar the precautions they had been putting in place to allow for reopening under new social distancing guidelines. Shortly after, the news broke that The Zoo was told it would need to remain shut indefinitely, in an… Continue reading Creative Campaigns #13 – Chester Zoo Fights For Its Future

Freddie's Flowers Marketing Case Study
Opinion

A Brand That Ticks (Almost) Every Box: Freddie’s Flowers

I think I just discovered my favourite brand. So naturally, I had to write about them. After being sent a free box from one of my friends (shoutout to Rebecca, you're the best!) I was so excited to receive my bouquet in the post. I'd heard nothing but good things of Freddie's Flowers - the UK… Continue reading A Brand That Ticks (Almost) Every Box: Freddie’s Flowers

Interviews

The Power Of Positive PR: Captain Tom’s Story

We are all crying out for positive news at the moment. The world is rather bleak right now, and it's very easy to feel consumed by negative news and want to switch off from it entirely. Subsequently, most media outlets are desperate for buoyant stories. It's a truly strange time to be a PR, because… Continue reading The Power Of Positive PR: Captain Tom’s Story

Campaigns

Creative Campaigns #9 – Chester Zoo Goes Virtual

I've said it from the start and I'll say it again, the businesses most likely to survive this, are the ones that can adapt quickly and who're creative enough to accommodate the current climate. Many, many businesses and organisations have been forced to close their doors in the interests of public safety amid the Coronavirus… Continue reading Creative Campaigns #9 – Chester Zoo Goes Virtual

Grenade Protein Easter Egg
Campaigns

Creative Campaigns #7 – Grenade Launch A Protein Easter Egg

These are strange times for marketing, it's impossible to escape the fact that we're currently crippled by a pandemic. As such, many brands are abandoning their campaigns and postponing product launches. But why? It's clear that journalists still have an appetite for news that's not C-word related and let's be honest, we all need a… Continue reading Creative Campaigns #7 – Grenade Launch A Protein Easter Egg

Opinion

How Greggs Cooked Up A Vegan Revolution

Your favorite fast food outlet is probably offering some pretty great vegan options now. It's 2020 and the pressure on brands to be more 'woke' is mounting, but that isn't the only reason that you've seen a lot more vegan and vegetarian products being added to the menus of most popular fast food outlets over… Continue reading How Greggs Cooked Up A Vegan Revolution

Opinion

Yorkshire Tea: Spilling The ‘Tea’ On Social Media Etiquette

"Sue, you're shouting at Tea." A contender for quote of the year, says the Huffington Post, as well-known British tea company, Yorkshire Tea, silences social media trolls. If you haven't heard of the now-dubbed #YorkshireTeaGate, then I seriously recommend you take to Twitter as it's all people seem to be talking about today. The debacle… Continue reading Yorkshire Tea: Spilling The ‘Tea’ On Social Media Etiquette

Durham Police Dolly Parton Challenge
Campaigns, Student/PR

How Durham Police Won The Internet

Sometimes the most successful strategies are exceptionally simple. Proven as much by Durham Police only yesterday, who's quick-of-the-mark tweet led them to some really impressive social engagement, as well as a lot of praise for their efforts (from the marketing industry and beyond). The Dolly Parton Challenge: How To Do It Right A few days… Continue reading How Durham Police Won The Internet

Meet the PR blogger
Meet the PR Blogger

Meet the PR Blogger – with Laura Sutherland

Hello and welcome to my ninth interview of my ‘meet the PR blogger’ series. I didn't think this series would still be running over 2 months since I put the feelers out, but here we are! This just goes to show the amount of incredible names within this industry and just how willing they are to help… Continue reading Meet the PR Blogger – with Laura Sutherland