Of course, it was only a matter of time before one of the fantastic campaigns by Rise At Seven made its way on to my blog. I love writing about the most original and creative campaigns I can find, and a lot of their work fits into this narrative. Their latest campaign is no exception,… Continue reading Creative Campaigns #14 – Cath Kidston x Animal Crossing
If you think that your campaign won't do well right now because it's not Covid-19 related, you'd be wrong. Recently, to celebrate its 30th birthday, NASA Hubble launched a neat little campaign which meant that you could find out what it saw on your one of your birthdays. Amidst a truly awful time, Nasa Hubble's campaign… Continue reading Creative Campaigns #12 – Check What NASA Saw On Your Birthday
We are all crying out for positive news at the moment. The world is rather bleak right now, and it's very easy to feel consumed by negative news and want to switch off from it entirely. Subsequently, most media outlets are desperate for buoyant stories. It's a truly strange time to be a PR, because… Continue reading The Power Of Positive PR: Captain Tom’s Story
I've said it from the start and I'll say it again, the businesses most likely to survive this, are the ones that can adapt quickly and who're creative enough to accommodate the current climate. Many, many businesses and organisations have been forced to close their doors in the interests of public safety amid the Coronavirus… Continue reading Creative Campaigns #9 – Chester Zoo Goes Virtual
I knew it was only a matter of time before I ended up talking about Mr. Mark Rofe on this blog. What one might deem a PR mastermind, Mark and the rest of the team at Rise At Seven are truly wizards at what they do, and I don't doubt that they're big inspirations to… Continue reading Creative Campaigns #2 – The Sign You’ve Been Waiting For?
Many of you won't know, well - none of you in fact as I've not mentioned it to anybody - that I've been having a big personal struggle with blogging recently. Encompassed with the hard realities of working full time, trying to maintain a healthy gym schedule and a social life too - it's often… Continue reading ThoughtsOfJessica? I Don’t Know Her
A few days ago, I tweeted about Tinder releasing what was quite clearly an April Fool's gag prematurely. The saying goes that if you make a joke after the clock strikes 12, then the joke is on you instead. But how about exerting your efforts days before the first of April? That's bad luck for sure, right?… Continue reading How Much Effort Should You Be Putting Into Your April Fools’ Comms?
10 or so years ago, you could work in Public Relations and go about your daily business without knowing what Search Engine Optimisation (otherwise known as SEO) even was. 20 odd years ago, you wouldn't have even needed a good knowledge of the internet. In simpler times, press releases were sent by hand or faxed across, phone… Continue reading SEO And PR – Why You Need PR In SEO
I love blog series that involve interviews, mainly because they get a great reception and I meet some pretty fab people through them too. So, when I thought of the idea of interviewing journalists to quiz them on the taboo topic of PR & journo relationships, I was keen to get stuck in. I also… Continue reading #CutThroughTheNoise – an interview with journalist Kenny Toal, from ITV Studios
After being a keen follower of the #PowerAndInfluence discussions, hosted by PR-superstar Ella Minty, for a while - I was so pleased when I was asked if I'd like to host one. Amongst some of the biggest names in the industry, it was a total honour to even be a part of these discussions, let alone a… Continue reading #PowerAndInfluence overview – PR and morals, where do you draw the line?