Thanks to age-old stereotypes, some non-industry onlookers still see PR as 'free advertising' (🤢) which then inevitably leads to an expectation that media activity should result in sales. Measuring the ROI of PR is a big can of worms to open, so much so that I wrote my whole dissertation on it. Often, trying to… Continue reading Why We Need To Stop Thinking PR = Sales
Of course, it was only a matter of time before one of the fantastic campaigns by Rise At Seven made its way on to my blog. I love writing about the most original and creative campaigns I can find, and a lot of their work fits into this narrative. Their latest campaign is no exception,… Continue reading 2020’s Creative Campaigns #14 – Cath Kidston x Animal Crossing
If you think that your campaign won't do well right now because it's not Covid-19 related, you'd be wrong. Recently, to celebrate its 30th birthday, NASA Hubble launched a neat little campaign which meant that you could find out what it saw on your one of your birthdays. Amidst a truly awful time, Nasa Hubble's campaign… Continue reading 2020’s Creative Campaigns #12 – Check What NASA Saw On Your Birthday
We are all crying out for positive news at the moment. The world is rather bleak right now, and it's very easy to feel consumed by negative news and want to switch off from it entirely. Subsequently, most media outlets are desperate for buoyant stories. It's a truly strange time to be a PR, because… Continue reading The Power Of Positive PR: Captain Tom’s Story
I've said it from the start and I'll say it again, the businesses most likely to survive this, are the ones that can adapt quickly and who're creative enough to accommodate the current climate. Many, many businesses and organisations have been forced to close their doors in the interests of public safety amid the Coronavirus… Continue reading 2020’s Creative Campaigns #9 – Chester Zoo Goes Virtual
I knew it was only a matter of time before I ended up talking about Mr. Mark Rofe on this blog. What one might deem a PR mastermind, Mark and the rest of the team at Rise At Seven are truly wizards at what they do, and I don't doubt that they're big inspirations to… Continue reading 2020’s Creative Campaigns #2 – The Sign You’ve Been Waiting For?
After being a keen follower of the #PowerAndInfluence discussions, hosted by PR-superstar Ella Minty, for a while - I was so pleased when I was asked if I'd like to host one. Amongst some of the biggest names in the industry, it was a total honour to even be a part of these discussions, let alone a… Continue reading My #PowerAndInfluence Discussion Overview – PR & Morals