Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe
Jessica Pardoe is a PR & Lifestyle blogger, writing about public relations and industry knowledge. Here you can find all posts by Jessica, articles are updated regularly and always written with passion.
It's said often that the PR industry has a PR problem, and I think that extends to the people who work in PR too. Only today I was talking to my colleagues about 'PR-ing' yourself. Hyping yourself up and shouting about your successes is really not easy, especially if you're naturally introverted. But I do… Continue reading The Trials & Tribulations Of ‘PR-Ing’ Yourself
Thanks to age-old stereotypes, some non-industry onlookers still see PR as 'free advertising' (🤢) which then inevitably leads to an expectation that media activity should result in sales. Measuring the ROI of PR is a big can of worms to open, so much so that I wrote my whole dissertation on it. Often, trying to… Continue reading Why We Need To Stop Thinking PR = Sales
If there's one fast food chain that's renowned for its 'rock-the-boat' campaigns, it's Burger King. And I'm normally not a fan of brands slandering other brands - but this campaign is so ingenious that it's hard not to applaud it. Amid a number of fabulous PR stunts comes another, and this time - it open… Continue reading 2019’s Creative Campaigns #10 – ‘Not A Big Mac’
You can now name a cockroach after your ex. Yep, you heard that right. And though it sounds bizarre, I'm pretty sure everyone has a name in mind, right? Well, that's why this campaign - headed up by Hemsley Conservation Centre - is genius. Because it's so simple yet so effective, so relatable yet so… Continue reading 2019’s Creative Campaigns #6 – Name A COCKROACH After Your Ex
Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe 