Campaigns

Creative Campaigns #4 – KFC Shares The ‘Love’ With Other Brands

Happy Valentine's Day everybody! I've been wanting to write this one for a few days, but I thought I would save it until February 14th itself. I love this campaign (no pun intended) firstly because it's unique, secondly, because it's timely and thirdly, because it's actually the kind of PR campaign that can result in genuine leads,… Continue reading Creative Campaigns #4 – KFC Shares The ‘Love’ With Other Brands

Campaigns

Creative Campaigns #3 – You Can Now Buy Big Mac Sauce

Today (12th February 2020), McDonald's will be selling its well-celebrated 'Big Mac Sauce' in stores across the UK. You can purchase dipping pots for just 50p in restaurants up and down the country, and I believe that special campaigns are being led in London to promote the launch of their newest item on the purchasable menu.… Continue reading Creative Campaigns #3 – You Can Now Buy Big Mac Sauce

Campaigns, Student/PR

Creative Campaigns #2 – The Sign You’ve Been Waiting For?

I knew it was only a matter of time before I ended up talking about Mr. Mark Rofe on this blog. What one might deem a PR mastermind, Mark and the rest of the team at Rise At Seven are truly wizards at what they do, and I don't doubt that they're big inspirations to… Continue reading Creative Campaigns #2 – The Sign You’ve Been Waiting For?

Campaigns, Student/PR

From Tumbleweeds To Twitter Fame

Never has a story better demonstrated the sheer power of social media than that of Petersfield bookshop. A story I've had the pleasure of following right from the beginning, and one that I've really enjoyed watching blossom into what it is today. It started like this. From Tumbleweeds... "...Tumbleweed... Not a single book sold today...… Continue reading From Tumbleweeds To Twitter Fame

Durham Police Dolly Parton Challenge
Campaigns, Student/PR

How Durham Police Won The Internet

Sometimes the most successful strategies are exceptionally simple. Proven as much by Durham Police only yesterday, who's quick-of-the-mark tweet led them to some really impressive social engagement, as well as a lot of praise for their efforts (from the marketing industry and beyond). The Dolly Parton Challenge: How To Do It Right A few days… Continue reading How Durham Police Won The Internet

Campaigns, Student/PR

Creative Campaigns #1 – Build Your Own Baby Yoda

It's a new year, a whole new decade even, and that means that the clock has been reset on the Creative Campaigns of the year that I write about. Amid a myriad of brilliantly creative marketing stunts last year, I managed to handpick and write about 20 in total. Starting with the iconic 'Greggs Vegan Sausage Roll'… Continue reading Creative Campaigns #1 – Build Your Own Baby Yoda

Campaigns, Student/PR

Creative Campaigns #20 – The Whopper Hides The Big Mac

I've long been a champion of Burger King's campaigns. If I had to crown my favourite marketer of all time, it would undoubtedly be them. From their witty social media, to their wonderfully creative PR stunts, this is a brand that really has everything going for them. That's why their latest gig, unsurprisingly, got another… Continue reading Creative Campaigns #20 – The Whopper Hides The Big Mac

Message on Harrods Christmas lights
Campaigns, Student/PR

Creative Campaigns #19 – Control Harrods’ Christmas Lights

Admittedly, it's been a while since I've written a 'creative campaigns' post (mostly for reasons I divulged recently in a tweet thread). I must do better! This doesn't mean though, that I haven't been taking note. I often give the stunts I come across a quote tweet with comments along the lines of 'smashing' 'love… Continue reading Creative Campaigns #19 – Control Harrods’ Christmas Lights