Nasa Hubble Telescope Birthday Campaign
Campaigns

Creative Campaigns #12 – Check What NASA Saw On Your Birthday

If you think that your campaign won't do well right now because it's not Covid-19 related, you'd be wrong. Recently, to celebrate its 30th birthday, NASA Hubble launched a neat little campaign which meant that you could find out what it saw on your one of your birthdays. Amidst a truly awful time, Nasa Hubble's campaign… Continue reading Creative Campaigns #12 – Check What NASA Saw On Your Birthday

National Trust blossom watch campaign #BlossomWatch
Campaigns

Creative Campaigns #11 – National Trust Launches #BlossomWatch

The National Trust has been on point with their communication strategy recently, especially seeing as they were one of the most affected organisations of the Coronavirus pandemic. Working in rural PR has really opened my eyes to how challenging, yet rewarding, promoting such an organisation can be. Even more so when you can't actually welcome… Continue reading Creative Campaigns #11 – National Trust Launches #BlossomWatch

Brewdog Hand Santizer Marketing Campaign
Campaigns

Creative Campaigns #10 – Brewdog Formulates Brewgel For The NHS

When all of this comes to pass, the companies that will undoubtedly be remembered will be the ones who stepped up to help (alongside those who made awfully questionable choices during this pandemic, but that's a can of worms to open on another blog post). Brewdog is one such brand that I don't doubt will… Continue reading Creative Campaigns #10 – Brewdog Formulates Brewgel For The NHS

Campaigns

Creative Campaigns #9 – Chester Zoo Goes Virtual

I've said it from the start and I'll say it again, the businesses most likely to survive this, are the ones that can adapt quickly and who're creative enough to accommodate the current climate. Many, many businesses and organisations have been forced to close their doors in the interests of public safety amid the Coronavirus… Continue reading Creative Campaigns #9 – Chester Zoo Goes Virtual

netflix spoliers on billboards
Campaigns

Creative Campaigns #8 – Netflix* Shows Are Being Spoiled

Campaign of the year in my eyes so far, I said yesterday. That was until I realised this wasn't actually a campaign by Netflix (though I bet they wish it was) but rather a quirky stunt which was the brainchild of Seine Kongruangkit and Matithorn Prachuabmoh Chaimoungkalo of the Miami Ad School Europe in Hamburg,… Continue reading Creative Campaigns #8 – Netflix* Shows Are Being Spoiled

Grenade Protein Easter Egg
Campaigns

Creative Campaigns #7 – Grenade Launch A Protein Easter Egg

These are strange times for marketing, it's impossible to escape the fact that we're currently crippled by a pandemic. As such, many brands are abandoning their campaigns and postponing product launches. But why? It's clear that journalists still have an appetite for news that's not C-word related and let's be honest, we all need a… Continue reading Creative Campaigns #7 – Grenade Launch A Protein Easter Egg

Tesco diverse plaster range campaign - It's about bloody time
Campaigns

Creative Campaigns #6 – About Bloody Time

I shouldn't be here writing this today, but I am. That's because racially diverse plasters should be commonplace by now, but they're not. Plasters are skin-tone coloured so that when they protect our skin, they're not painstakingly obvious. Which is great. Well, that's if you don't account for every other skin tone there is other… Continue reading Creative Campaigns #6 – About Bloody Time

Campaigns

Creative Campaigns #4 – KFC Shares The ‘Love’ With Other Brands

Happy Valentine's Day everybody! I've been wanting to write this one for a few days, but I thought I would save it until February 14th itself. I love this campaign (no pun intended) firstly because it's unique, secondly, because it's timely and thirdly, because it's actually the kind of PR campaign that can result in genuine leads,… Continue reading Creative Campaigns #4 – KFC Shares The ‘Love’ With Other Brands

Campaigns

Creative Campaigns #3 – You Can Now Buy Big Mac Sauce

Today (12th February 2020), McDonald's will be selling its well-celebrated 'Big Mac Sauce' in stores across the UK. You can purchase dipping pots for just 50p in restaurants up and down the country, and I believe that special campaigns are being led in London to promote the launch of their newest item on the purchasable menu.… Continue reading Creative Campaigns #3 – You Can Now Buy Big Mac Sauce