netflix spoliers on billboards
Campaigns

Creative Campaigns #8 – Netflix* Shows Are Being Spoiled

Campaign of the year in my eyes so far, I said yesterday. That was until I realised this wasn't actually a campaign by Netflix (though I bet they wish it was) but rather a quirky stunt which was the brainchild of Seine Kongruangkit and Matithorn Prachuabmoh Chaimoungkalo of the Miami Ad School Europe in Hamburg,… Continue reading Creative Campaigns #8 – Netflix* Shows Are Being Spoiled

Opinion

Should’ve Seen It Coming: I Saw It First’s Coronavirus Crisis

One thing I'll say before sitting down to write this blog post is that we're all in chartered water. It's not up for debate - the world has never seen anything like this before, and thus we're all navigating this new way of life. That includes us PRs and marketers. So, while what I'm about… Continue reading Should’ve Seen It Coming: I Saw It First’s Coronavirus Crisis

Opinion

Coronavirus: How To Market During A Pandemic

The whole world is swimming in unchartered waters right now, this pandemic is unlike anything any of us have ever really seen before. Following a nationwide broadcast from Boris Johnson last night, the country is officially in lockdown, meaning many businesses have been forced to shut up shop indefinitely. Amidst a plethora of smaller businesses,… Continue reading Coronavirus: How To Market During A Pandemic

Grenade Protein Easter Egg
Campaigns

Creative Campaigns #7 – Grenade Launch A Protein Easter Egg

These are strange times for marketing, it's impossible to escape the fact that we're currently crippled by a pandemic. As such, many brands are abandoning their campaigns and postponing product launches. But why? It's clear that journalists still have an appetite for news that's not C-word related and let's be honest, we all need a… Continue reading Creative Campaigns #7 – Grenade Launch A Protein Easter Egg

Coronavirus Marketing
Opinion

Profiting From A Pandemic – Wheres The Line?

We're currently living through a pandemic. The first one (pretty much) of my time, let alone the first one I've had to deal with when working in PR & marketing. Times are scary, there's absolutely no denying that. There's very little good to come out of this whole debacle (perhaps except from the story I… Continue reading Profiting From A Pandemic – Wheres The Line?

Opinion

5 Key Takeaways From #MancSEO

Last week saw me attend my first ever solo conference, Manc SEO. After just three years ago I was actively cancelling potential postgraduate interviews down to anxiety and nerves (not my proudest moment), I never thought I'd be in the position to even attend networking events and group talks, let alone on my own. Nevertheless,… Continue reading 5 Key Takeaways From #MancSEO

Aston Villa homeless donation
Opinion

A Lesson In CSR From Aston Villa Football Club

The UK is currently facing a pandemic, one of the first of my time (that I can remember, anyway) and all over the world individuals and businesses are feeling the strain. As events are being cancelled in their thousands and millions of employees are reverting to isolated working, having a good Coronavirus crisis communications plan… Continue reading A Lesson In CSR From Aston Villa Football Club

Opinion

How Greggs Cooked Up A Vegan Revolution

Your favorite fast food outlet is probably offering some pretty great vegan options now. It's 2020 and the pressure on brands to be more 'woke' is mounting, but that isn't the only reason that you've seen a lot more vegan and vegetarian products being added to the menus of most popular fast food outlets over… Continue reading How Greggs Cooked Up A Vegan Revolution

Opinion

Yorkshire Tea: Spilling The ‘Tea’ On Social Media Etiquette

"Sue, you're shouting at Tea." A contender for quote of the year, says the Huffington Post, as well-known British tea company, Yorkshire Tea, silences social media trolls. If you haven't heard of the now-dubbed #YorkshireTeaGate, then I seriously recommend you take to Twitter as it's all people seem to be talking about today. The debacle… Continue reading Yorkshire Tea: Spilling The ‘Tea’ On Social Media Etiquette

Tesco diverse plaster range campaign - It's about bloody time
Campaigns

Creative Campaigns #6 – About Bloody Time

I shouldn't be here writing this today, but I am. That's because racially diverse plasters should be commonplace by now, but they're not. Plasters are skin-tone coloured so that when they protect our skin, they're not painstakingly obvious. Which is great. Well, that's if you don't account for every other skin tone there is other… Continue reading Creative Campaigns #6 – About Bloody Time