Campaigns

Creative Campaigns #17 – Free Meal Deals Up For Grabs

Much like the Greggs sausage roll, the Nando's peri peri chicken and the McDonalds Big Mac, the Tesco meal deal is iconic. Therefore, a chance to win one will never fall on deaf ears. Tesco could have done a classic 'like, share and follow' for their recent social media competition, it would have worked. But… Continue reading Creative Campaigns #17 – Free Meal Deals Up For Grabs

Campaigns

Why It Pays To Change Tack

Burger King is a brand that's gone viral in the UK for a few reasons recently (some good, some bad). First, was just before Halloween when they launched a campaign that was branded out of touch by many communications professionals, for tormenting real businesses that have closed down. Pandemic or no pandemic, ultimately the failure… Continue reading Why It Pays To Change Tack

Opinion

How Timpsons Paves The Way For Company Culture

Company culture is a phrase often thrown around, and many might associate it with those quirky employers that have a slide into the office, or a ball pit in the break room. The term has quickly become associated with an employer that provides a fun place to work, and this pretty much sums it up.… Continue reading How Timpsons Paves The Way For Company Culture

Opinion

Will Lack Of Diversity Be The Death Of Brands?

It is 2020, and I cannot believe that I am writing about yet another brand who've come under fire for not being diverse enough. Very recently on Twitter, I saw a tweet about an award-winning journalist from Glamour who'd been invited to a virtual skincare launch, only to be met with an exclusively, and downright… Continue reading Will Lack Of Diversity Be The Death Of Brands?

Opinion

Why Does Mrs Hinch Have Such An Influence?

The 'Hinch effect' has struck again. Last year, I wrote about the company Mister Loft Ladder, who saw their Instagram following jump from just 49, to 36.2k followers after one organic endorsement from Mrs Hinch. They had multiple enquiries and probably (though I can't be 100%) sure, made a great deal of revenue thanks to… Continue reading Why Does Mrs Hinch Have Such An Influence?

Campaigns

Creative Campaigns #14 – Cath Kidston x Animal Crossing

Of course, it was only a matter of time before one of the fantastic campaigns by Rise At Seven made its way on to my blog. I love writing about the most original and creative campaigns I can find, and a lot of their work fits into this narrative. Their latest campaign is no exception,… Continue reading Creative Campaigns #14 – Cath Kidston x Animal Crossing

Opinion

Building Relationships & Talking To Journalists: What’s The Big Deal With Communication?

So, earlier today, I saw a tweet that had been doing the rounds on 'PR twitter'. It was posted by a journalist at the Bureau of Investigative Journalism, and the overarching message was "PRs, don't do this". Now I for one, sometimes get a little sick of the 'PR bashing' that goes around on Twitter.… Continue reading Building Relationships & Talking To Journalists: What’s The Big Deal With Communication?

Chester Zoo Save Our Zoo Campaign PR
Campaigns

Creative Campaigns #13 – Chester Zoo Fights For Its Future

Not too long ago I listened to Caroline Sanger-Davis, Director of Marketing at Chester Zoo, explain on a webinar the precautions they had been putting in place to allow for reopening under new social distancing guidelines. Shortly after, the news broke that The Zoo was told it would need to remain shut indefinitely, in an… Continue reading Creative Campaigns #13 – Chester Zoo Fights For Its Future

Freddie's Flowers Marketing Case Study
Opinion

A Brand That Ticks (Almost) Every Box: Freddie’s Flowers

I think I just discovered my favourite brand. So naturally, I had to write about them. After being sent a free box from one of my friends (shoutout to Rebecca, you're the best!) I was so excited to receive my bouquet in the post. I'd heard nothing but good things of Freddie's Flowers - the UK… Continue reading A Brand That Ticks (Almost) Every Box: Freddie’s Flowers

Jacinda Ardern Communications Queen
Opinion

Crisis Communications: What We Can Learn From Jacinda Ardern

Jacinda Ardern, in my opinion, has set a precedent for modern politics that every world leader should aspire to. New Zealand's youngest prime minister in more than 150 years, Ardern has been globally praised for her prolific efforts in deadling with the global Coronavirus crisis. There's one blindingly obvious reason as to why this is, I believe.… Continue reading Crisis Communications: What We Can Learn From Jacinda Ardern