Campaigns, Student/PR

Creative Campaigns #20 – The Whopper Hides The Big Mac

I've long been a champion of Burger King's campaigns. If I had to crown my favourite marketer of all time, it would undoubtedly be them. From their witty social media, to their wonderfully creative PR stunts, this is a brand that really has everything going for them. That's why their latest gig, unsurprisingly, got another… Continue reading Creative Campaigns #20 – The Whopper Hides The Big Mac

Student/PR

Creative Campaigns #10 – ‘Not A Big Mac’

If there's one fast food chain that's renowned for its 'rock-the-boat' campaigns, it's Burger King. And I'm normally not a fan of brands slandering other brands - but this campaign is so ingenious that it's hard not to applaud it. Amid a number of fabulous PR stunts comes another, and this time - it open… Continue reading Creative Campaigns #10 – ‘Not A Big Mac’

KFC gravy campaign PR
Student/PR

Creative campaigns #9 – KFC’s GRAVY candle

KFC aren't strangers to a great creative comms campaign. Who can remember their great public apology when they infamously ran out of chicken? (How a chicken restaurant runs out chicken, I'll never know - but it did). So simple yet so effective, KFC's recovery campaign was one for the ages and was, wait - still… Continue reading Creative campaigns #9 – KFC’s GRAVY candle

Student/PR

How McDonalds Monopolised the in-play Fast Food Industry (literally)

Today marks the start of the 31-year strong McDonalds Monopoly promotion. An in-play 'game' that involves the collection of monopoly tiles in order to win a range of prizes. From a PR perspective, the fact this game is still running over thirty years later with very few adjustments to it is extremely impressive and really is worth… Continue reading How McDonalds Monopolised the in-play Fast Food Industry (literally)