Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe
Jessica Pardoe is a PR & Lifestyle blogger, writing about public relations and industry knowledge. Here you can find all posts by Jessica, articles are updated regularly and always written with passion.
In the same month that Gordon Beattie stepped down from Beattie Communications following his "we don't hire blacks, gays or catholics" LinkedIn post, Burger King have gone viral for a similar incident. Today, on International Women's Day, the fast food chain have made headlines for the type of controversial marketing stunts they're usually praised for,… Continue reading Burger King, We Can Do Better Than This
I've long been a champion of Burger King's campaigns. If I had to crown my favourite marketer of all time, it would undoubtedly be them. From their witty social media, to their wonderfully creative PR stunts, this is a brand that really has everything going for them. That's why their latest gig, unsurprisingly, got another… Continue reading 2019’s Creative Campaigns #20 – The Whopper Hides The Big Mac
If there's one fast food chain that's renowned for its 'rock-the-boat' campaigns, it's Burger King. And I'm normally not a fan of brands slandering other brands - but this campaign is so ingenious that it's hard not to applaud it. Amid a number of fabulous PR stunts comes another, and this time - it open… Continue reading 2019’s Creative Campaigns #10 – ‘Not A Big Mac’
KFC aren't strangers to a great creative comms campaign. Who can remember their great public apology when they infamously ran out of chicken? (How a chicken restaurant runs out chicken, I'll never know - but it did). So simple yet so effective, KFC's recovery campaign was one for the ages and was, wait - still… Continue reading 2019’s Creative Campaigns #9 – KFC’s GRAVY Candle
Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe 