Student/PR

Guest Post: What’s It Like Working In Influencer Marketing?

I recently wrote about the latest debacle in influencer marketing which concerned ex-Love Island store Georgia Harrison promoting a product which most would largely argue was unethical. I've dabbled in influencer marketing, but I'm no expert. Nevertheless - I'm intrigued by it. So, to help out with the post I employed Scott Guthrie (who's an… Continue reading Guest Post: What’s It Like Working In Influencer Marketing?

#CommsSchool Homework - My Writing Habits
Student/PR

#CommsSchool Homework – My Writing Habits

This fortnight's #CommsSchool homework is to share your blogging habits with the community. As well addressed by Stephen and Marcel in their Webinar on Tuesday, it's vital to keep on writing, and to populate your blog regularly. Otherwise, what's the point? But, how do you find the time to work a full-time job, go to… Continue reading #CommsSchool Homework – My Writing Habits

introvert in PR
Student/PR

You don’t have to be Samantha Jones to work in PR

"Oh, you work in PR? You must be like, super loud then" "You can't be quiet and work in communications!" "If you're not confident, you're not going to make it"  "But isn't your job just like, socialising?" "You're an introvert? You won't do well here..." I'm not usually one to succumb to the agg of… Continue reading You don’t have to be Samantha Jones to work in PR

John Lewis Twitter Ad
Student/PR

The @JohnLewis (Twitter) ad – and why it’s ICONIC

Last week, I voiced my opinions on the new John Lewis Christmas ad, and how it was (to me) a bit of a disappointment. Displaying a total lack of pre-campaign sell in (which is their signature move), and focusing more on their iconic casting rather than the actual content of the advertisement - I certainly… Continue reading The @JohnLewis (Twitter) ad – and why it’s ICONIC

best companies on social media - PR & Lifestyle Blog - PR Blogger
Student/PR

These are the companies that have got social media sussed

Social media isn't an easy thing to nail. Getting your creative content bang on, while also at the same time making sure that nothing you write can be misconstrued is actually really challenging. And that's without mentioning understanding social algorithms and getting posting times exactly right. If you're in charge of a large social account… Continue reading These are the companies that have got social media sussed

Meet the PR Blogger - Helen Deverell - PR and Lifestyle Blogger
Meet the PR Blogger

Meet the PR Blogger – with Helen Deverell

Hello and welcome to my eleventh interview of my ‘meet the PR blogger’ series. I'm almost finished with this series, so if there's any PR bloggers reading this that would be interested in getting involved - please drop me a message! Keep your eyes out for new additions for the next few weeks though. This time round, my… Continue reading Meet the PR Blogger – with Helen Deverell

Nike's ad
Lifestyle

Let’s talk about Nike’s iconic Colin Kaepernick ad…

Nobody ever moved forward by standing still, and similarly, nobody ever made noise by remaining quiet. In order to move mountains, you need to have the courage to push. And in fear of sounding a bit like a motivationalist, I'm going to say things in simpler terms. I think that Nike's 'Just Do It' ad… Continue reading Let’s talk about Nike’s iconic Colin Kaepernick ad…

Scarlett London Listerine Influencer Ad
Lifestyle, Student/PR

#BringOutTheBold or #WatchTheChaosUnfold? – The ups & downs of Influencer marketing

Amid ongoing concerns around Influencer marketing and the way in which ads are presented, Listerine - or more so its parent company Johnson & Johnson - has landed itself in the belly of the beast this week. Within just weeks of an investigation being launched surrounding Influencer marketing and how transparent bloggers need to be,… Continue reading #BringOutTheBold or #WatchTheChaosUnfold? – The ups & downs of Influencer marketing

Meet the PR blogger
Meet the PR Blogger

Meet the PR Blogger – with Laura Sutherland

Hello and welcome to my ninth interview of my ‘meet the PR blogger’ series. I didn't think this series would still be running over 2 months since I put the feelers out, but here we are! This just goes to show the amount of incredible names within this industry and just how willing they are to help… Continue reading Meet the PR Blogger – with Laura Sutherland

Lifestyle

21 Things i’ve Learned in 21 Years

I kinda' kept it on the "down-low" on this side of my life (by 'this side', by the way, I mean my career and my blog etc.). My friends on the other hand would be astounded to say the least to hear this as I haven't actually stopped talking about it for a good week… Continue reading 21 Things i’ve Learned in 21 Years