I've said it from the start and I'll say it again, the businesses most likely to survive this, are the ones that can adapt quickly and who're creative enough to accommodate the current climate. Many, many businesses and organisations have been forced to close their doors in the interests of public safety amid the Coronavirus… Continue reading Creative Campaigns #9 – Chester Zoo Goes Virtual
Campaign of the year in my eyes so far, I said yesterday. That was until I realised this wasn't actually a campaign by Netflix (though I bet they wish it was) but rather a quirky stunt which was the brainchild of Seine Kongruangkit and Matithorn Prachuabmoh Chaimoungkalo of the Miami Ad School Europe in Hamburg,… Continue reading Creative Campaigns #8 – Netflix* Shows Are Being Spoiled
One thing I'll say before sitting down to write this blog post is that we're all in chartered water. It's not up for debate - the world has never seen anything like this before, and thus we're all navigating this new way of life. That includes us PRs and marketers. So, while what I'm about… Continue reading Should’ve Seen It Coming: I Saw It First’s Coronavirus Crisis
The whole world is swimming in unchartered waters right now, this pandemic is unlike anything any of us have ever really seen before. Following a nationwide broadcast from Boris Johnson last night, the country is officially in lockdown, meaning many businesses have been forced to shut up shop indefinitely. Amidst a plethora of smaller businesses,… Continue reading Coronavirus: How To Market During A Pandemic
We're currently living through a pandemic. The first one (pretty much) of my time, let alone the first one I've had to deal with when working in PR & marketing. Times are scary, there's absolutely no denying that. There's very little good to come out of this whole debacle (perhaps except from the story I… Continue reading Profiting From A Pandemic – Wheres The Line?