Influencer marketing during Covid-19
Opinion

Is There Any Point In Influencer Marketing Right Now?

There are many mediums of marketing to now explore. Some will work for your brand, some won't. One modern option that still appears to be very prevalent in 2020, is influencer marketing. However, also in 2020 is the Covid19 pandemic that has quite literally flipped life as we know it on its head. Unfortunately, when… Continue reading Is There Any Point In Influencer Marketing Right Now?

Nasa Hubble Telescope Birthday Campaign
Campaigns

Creative Campaigns #12 – Check What NASA Saw On Your Birthday

If you think that your campaign won't do well right now because it's not Covid-19 related, you'd be wrong. Recently, to celebrate its 30th birthday, NASA Hubble launched a neat little campaign which meant that you could find out what it saw on your one of your birthdays. Amidst a truly awful time, Nasa Hubble's campaign… Continue reading Creative Campaigns #12 – Check What NASA Saw On Your Birthday

Interviews

The Power Of Positive PR: Captain Tom’s Story

We are all crying out for positive news at the moment. The world is rather bleak right now, and it's very easy to feel consumed by negative news and want to switch off from it entirely. Subsequently, most media outlets are desperate for buoyant stories. It's a truly strange time to be a PR, because… Continue reading The Power Of Positive PR: Captain Tom’s Story

Brewdog Hand Santizer Marketing Campaign
Campaigns

Creative Campaigns #10 – Brewdog Formulates Brewgel For The NHS

When all of this comes to pass, the companies that will undoubtedly be remembered will be the ones who stepped up to help (alongside those who made awfully questionable choices during this pandemic, but that's a can of worms to open on another blog post). Brewdog is one such brand that I don't doubt will… Continue reading Creative Campaigns #10 – Brewdog Formulates Brewgel For The NHS

Campaigns

Creative Campaigns #9 – Chester Zoo Goes Virtual

I've said it from the start and I'll say it again, the businesses most likely to survive this, are the ones that can adapt quickly and who're creative enough to accommodate the current climate. Many, many businesses and organisations have been forced to close their doors in the interests of public safety amid the Coronavirus… Continue reading Creative Campaigns #9 – Chester Zoo Goes Virtual

netflix spoliers on billboards
Campaigns

Creative Campaigns #8 – Netflix* Shows Are Being Spoiled

Campaign of the year in my eyes so far, I said yesterday. That was until I realised this wasn't actually a campaign by Netflix (though I bet they wish it was) but rather a quirky stunt which was the brainchild of Seine Kongruangkit and Matithorn Prachuabmoh Chaimoungkalo of the Miami Ad School Europe in Hamburg,… Continue reading Creative Campaigns #8 – Netflix* Shows Are Being Spoiled

Opinion

Coronavirus: How To Market During A Pandemic

The whole world is swimming in unchartered waters right now, this pandemic is unlike anything any of us have ever really seen before. Following a nationwide broadcast from Boris Johnson last night, the country is officially in lockdown, meaning many businesses have been forced to shut up shop indefinitely. Amidst a plethora of smaller businesses,… Continue reading Coronavirus: How To Market During A Pandemic

Coronavirus Marketing
Opinion

Profiting From A Pandemic – Wheres The Line?

We're currently living through a pandemic. The first one (pretty much) of my time, let alone the first one I've had to deal with when working in PR & marketing. Times are scary, there's absolutely no denying that. There's very little good to come out of this whole debacle (perhaps except from the story I… Continue reading Profiting From A Pandemic – Wheres The Line?

April Fools Day Campaign 2020
Opinion

JOKES OVER: Should You Cancel Your April Fools Day Campaigns?

This could amount to being a very, very short blog post. Because in short, if you're planning a 2020 April Fools Day campaign, don't. In fear of sounding like yet-another-PR, these truly are unprecedented times and whilst April Fools Day campaigns may have worked well for your brand in the past, they almost certainly won't… Continue reading JOKES OVER: Should You Cancel Your April Fools Day Campaigns?