Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe
Jessica Pardoe is a PR & Lifestyle blogger, writing about public relations and industry knowledge. Here you can find all posts by Jessica, articles are updated regularly and always written with passion.
Despite being one of the most depressive months of the year (yes I'm starting on a bad note, but it's spring soon), the one interesting thing about February is Valentine's Day. Whilst I'm not a superfan of the holiday itself, I do always love seeing the weird and wonderful stunts that companies pull out of… Continue reading My Favourite Creative Campaigns Of February 2022
In the month that Greggs announced its largest ever café would be opening in Birmingham in no other than Primark, then brought out its very own sell-out clothing line to seal the deal, it would appear that truly anything is possible. Today on the blog, we discuss brand collaborations, the best examples of them and whether they’ll work for your business.… Continue reading The Lowdown On Brand Collaborations
Cards on the table, I've been frankly rubbish at talking about the campaigns I love, which is what this blog used to be all about! 2022 is the year I eat that frog and get back into it. I promise I'm not making excuses, but because I used to write about all the wonderful things… Continue reading My Favourite Creative Campaigns Of January 2022
In a recent webinar with Head of Ryanair’s social, Michael Corcoran, one of his arguments that I found particularly compelling (and perhaps a little controversial) was that influencer marketing is on the decline, and is about to be replaced with working with creators instead. Will creator marketing catch on? I’ve been thinking a lot about it since,… Continue reading Ding Ding Ding… Influencer Vs. Creator
I don't know about you, but I feel like mental health in the industry gets spoken about quite often, but then as we move on, the conversations die down, and until something controversial surfaces again, that's it for a while. I myself am guilty of contributing to this, I've written a number of blogs in… Continue reading Things We Can Do To Encourage Mental Health Conversations In PR
It's #BlackCountryDay today, and therefore I thought it an apt time to talk about my journey of accepting my background and learning to love it, as opposed to shying away from it - which I've done for many years. For those who know me personally, you'll know I struggle enormously with my accent, and the… Continue reading Troubles Of A Black Coun-traay PR Girl
This afternoon, I thought I'd dust the cobwebs off my keyboard and do something I haven't done in a while: sit down to write a blog. In between exciting things happening at work, buying a house, moving down the country and this global pandemic thing that's apparently still going on, my blog has been neglected… Continue reading 7 Mistakes I Made As A Digital PR
It's said often that the PR industry has a PR problem, and I think that extends to the people who work in PR too. Only today I was talking to my colleagues about 'PR-ing' yourself. Hyping yourself up and shouting about your successes is really not easy, especially if you're naturally introverted. But I do… Continue reading The Trials & Tribulations Of ‘PR-Ing’ Yourself
Jacinda Ardern, in my opinion, has set a precedent for modern politics that every world leader should aspire to. New Zealand's youngest prime minister in more than 150 years, Ardern has been globally praised for her prolific efforts in deadling with the global Coronavirus crisis. There's one blindingly obvious reason as to why this is, I believe.… Continue reading Crisis Communications: What We Can Learn From Jacinda Ardern
Make no mistake, I still consider myself a young PR person. With a little over 2 years of experience in this industry, I'd by no means call myself a professional. However, as somebody with a brain that will literally not take a break, I've learned so much in my years of working within the Public Relations… Continue reading The PR Bible – Words Of Advice For Young PR Pros
Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe 