Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe
Jessica Pardoe is a PR & Lifestyle blogger, writing about public relations and industry knowledge. Here you can find all posts by Jessica, articles are updated regularly and always written with passion.
Thanks to age-old stereotypes, some non-industry onlookers still see PR as 'free advertising' (🤢) which then inevitably leads to an expectation that media activity should result in sales. Measuring the ROI of PR is a big can of worms to open, so much so that I wrote my whole dissertation on it. Often, trying to… Continue reading Why We Need To Stop Thinking PR = Sales
You may be wondering why there are now condoms splashed all over my blog. But actually, I've a very good reason. Now, I haven't contributed to my 'Creative Campaigns' series in a while. I blame the hustle and bustle life, combined with my incapability to write about anything else once I get one idea set… Continue reading 2019’s Creative Campaigns #11 -Durex’s Game Of Thrones Marketing
Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe 