Wowcher £99 mystery holiday PR campaign
Student/PR, Uncategorized

Creative Campaigns #15 – Wowcher’s Mystery Holiday Packages

A short while ago, I got caught hook, line and sinker by a stunning PR campaign. I noticed an article on the LadBible, of which the headline read: 'You Can Jet Off To A Mystery Holiday Destination For Just £99'. The byline confirmed that destinations included the likes of: Thailand, Rome, New York, Dubai, Bali,… Continue reading Creative Campaigns #15 – Wowcher’s Mystery Holiday Packages

Great British Bake Off PR
Lifestyle

The Great British Bake Off and their ‘showstopper’ PR

Be it a blessing or a curse, when you work in PR, nothing seems so innocent any more. Theresa May does a dance? Intentional. Magazine depicts a plus-sized model on their front cover? A prime example of CSR. The GBBO release a heartfelt tweet on the day of the final? 10000% PUBLIC RELATIONS.  Maybe that… Continue reading The Great British Bake Off and their ‘showstopper’ PR