You may be wondering why there are now condoms splashed all over my blog. But actually, I've a very good reason. Now, I haven't contributed to my 'Creative Campaigns' series in a while. I blame the hustle and bustle life, combined with my incapability to write about anything else once I get one idea set… Continue reading Creative Campaigns #11 -Durex’s Game Of Thrones Marketing
This weeks #CommsSchool homework - which, by the way is a school put together by Stephen Waddington and Marcel Klebba to help educate PR professionals of all ages on how they can excel in this industry and build their own personal rapport - is to share my personal branding approach. And what better a time,… Continue reading #CommsSchool Homework – My Approach To Personal Branding
April Fools' Day has rolled around for another year and now I'm working in the heart of public relations, it hasn't been as well received from me as previous years. While I was studying, I was a huge fan of April Fools' Day stunts, but that now I'm working within the industry - I'm a… Continue reading April Fools’ Day 2019 – The Best (And Worst) Efforts
A few days ago, I tweeted about Tinder releasing what was quite clearly an April Fool's gag prematurely. The saying goes that if you make a joke after the clock strikes 12, then the joke is on you instead. But how about exerting your efforts days before the first of April? That's bad luck for sure, right?… Continue reading How Much Effort Should You Be Putting Into Your April Fools’ Comms?
This fortnight's #CommsSchool homework is to share your blogging habits with the community. As well addressed by Stephen and Marcel in their Webinar on Tuesday, it's vital to keep on writing, and to populate your blog regularly. Otherwise, what's the point? But, how do you find the time to work a full-time job, go to… Continue reading #CommsSchool Homework – My Writing Habits
Because who says the learning ends at university right? Though an initiative set up largely to encourage and teach PR students to "develop communities, create content, and get ahead in comms careers", the Comms School that has been put together by Stephen Waddington and Marcel Klebba seemed too generous to ignore. Plus, I'm a big… Continue reading #CommsSchool Homework – The PR Blogs I Admire
Happy #InternationalWomensDay! One of my favourite days - and no not because I'm a man-hating-feminist - but actually because, quite like International Men's Day, I love that there's a whole day dedicated to celebrating our gender. I mean let's face it, we're pretty great so why wouldn't you? Jokes aside, I have a lot of… Continue reading #InternationalWomensDay – My Top 5 PR Inspirations
KFC aren't strangers to a great creative comms campaign. Who can remember their great public apology when they infamously ran out of chicken? (How a chicken restaurant runs out chicken, I'll never know - but it did). So simple yet so effective, KFC's recovery campaign was one for the ages and was, wait - still… Continue reading Creative campaigns #9 – KFC’s GRAVY candle
You can now name a cockroach after your ex. Yep, you heard that right. And though it sounds bizarre, I'm pretty sure everyone has a name in mind, right? Well, that's why this campaign - headed up by Hemsley Conservation Centre - is genius. Because it's so simple yet so effective, so relatable yet so… Continue reading Creative campaigns #6 – name a COCKROACH after your ex
We already know that, amid growing concerns of influencer fraud, this area of marketing is now on a downward spiral, so to speak. Largely in thanks to the small number of corrupt activities in an otherwise sound form of product/service promotion. It truly is the minority that ruin it for the majority. Nevertheless, following all… Continue reading Was an orange tile the nail in the coffin of influencer marketing?