Opinion

How Liable Are Influencers For ‘Hacks’ Gone Wrong?

We all know the value of influencer marketing: targeted brand exposure, building reputation and positive endorsement to name a few. Only last year I was writing about how Mrs. Hinch sent a loft ladder company's instagram following from 49 to over 30,000 overnight from just a handful of Instagram stories. Her influence is legendary. With… Continue reading How Liable Are Influencers For ‘Hacks’ Gone Wrong?

Opinion

Burger King, We Can Do Better Than This

In the same month that Gordon Beattie stepped down from Beattie Communications following his "we don't hire blacks, gays or catholics" LinkedIn post, Burger King have gone viral for a similar incident. Today, on International Women's Day, the fast food chain have made headlines for the type of controversial marketing stunts they're usually praised for,… Continue reading Burger King, We Can Do Better Than This

Opinion

The Trials & Tribulations Of ‘PR-Ing’ Yourself

It's said often that the PR industry has a PR problem, and I think that extends to the people who work in PR too. Only today I was talking to my colleagues about 'PR-ing' yourself. Hyping yourself up and shouting about your successes is really not easy, especially if you're naturally introverted. But I do… Continue reading The Trials & Tribulations Of ‘PR-Ing’ Yourself

Opinion

Why We Need To Stop Thinking PR = Sales

Thanks to age-old stereotypes, some non-industry onlookers still see PR as 'free advertising' (🤢) which then inevitably leads to an expectation that media activity should result in sales. Measuring the ROI of PR is a big can of worms to open, so much so that I wrote my whole dissertation on it. Often, trying to… Continue reading Why We Need To Stop Thinking PR = Sales

Opinion

National Vs. Regional Press Coverage, Who Wins?

Over the weekend, I've had coverage come in from both national papers and regional papers, I get equally excited about both - which led me to thinking, what's more valuable? National coverage, or regional print coverage. Can they really be compared? My colleague Beth recently wrote a great blog on a similar topic. With readerships… Continue reading National Vs. Regional Press Coverage, Who Wins?

Opinion

What’s The Problem With PR Bashing?

This blog title has been in my drafts for just short of a year, last week I finally decided to write the content. It stayed in my drafts for another week before I'm finally picking up the courage to press send this lunchtime. I decided I couldn't leave this unsaid any longer. What Is 'PR… Continue reading What’s The Problem With PR Bashing?

Opinion

Working With Covid Rule Breaking Influencers

Influencers can be problematic at the best of times, but the pandemic has really unearthed a lot of issues. Handfuls of high-profile individuals including Fearne McCann, Zara Holland and Molly-Mae Hague have recently been slammed publicity for breaking lockdown rules, which includes flouting isolation, wearing masks incorrectly and travelling to and from restricted countries. This… Continue reading Working With Covid Rule Breaking Influencers

Opinion

Can Creative CVs Do More Harm Than Good?

Creative CVs, we've all seen them. Especially since the pandemic started, I've noticed more and more posts on LinkedIn and Twitter of people attaching their CVs to denim jackets, creating games to show them off, and who can forget the time that somebody's application was allegedly sent via owl to Social Chain? Like a domino… Continue reading Can Creative CVs Do More Harm Than Good?