There are many mediums of marketing to now explore. Some will work for your brand, some won't. One modern option that still appears to be very prevalent in 2020, is influencer marketing. However, also in 2020 is the Covid19 pandemic that has quite literally flipped life as we know it on its head. Unfortunately, when… Continue reading Is There Any Point In Influencer Marketing Right Now?
I think it's fair to say that the Government's communications have been a little confusing and contradictory recently. I daren't even bring up the arguments I have about the 'new rules' put in place today, what I wanted to talk about instead was the updated messaging from those above. "Stay alert, control the virus, save… Continue reading Stay Alert, Control The Virus: What’s In A Slogan?
I think I just discovered my favourite brand. So naturally, I had to write about them. After being sent a free box from one of my friends (shoutout to Rebecca, you're the best!) I was so excited to receive my bouquet in the post. I'd heard nothing but good things of Freddie's Flowers - the UK… Continue reading A Brand That Ticks (Almost) Every Box: Freddie’s Flowers
Jacinda Ardern, in my opinion, has set a precedent for modern politics that every world leader should aspire to. New Zealand's youngest prime minister in more than 150 years, Ardern has been globally praised for her prolific efforts in deadling with the global Coronavirus crisis. There's one blindingly obvious reason as to why this is, I believe.… Continue reading Crisis Communications: What We Can Learn From Jacinda Ardern
Perhaps inevitably, I am finally writing about TikTok. Truth be told, when this trend started catching on I didn't anticipate it would be just as big as it is today. Since being launched in 2017, the app has enjoyed exponential growth. Its popularity, so it would seem, peaking around the time that lockdown measures started… Continue reading Is TikTok The Next Big Thing In Influencer Marketing?
The whole world is swimming in unchartered waters right now, this pandemic is unlike anything any of us have ever really seen before. Following a nationwide broadcast from Boris Johnson last night, the country is officially in lockdown, meaning many businesses have been forced to shut up shop indefinitely. Amidst a plethora of smaller businesses,… Continue reading Coronavirus: How To Market During A Pandemic
We're currently living through a pandemic. The first one (pretty much) of my time, let alone the first one I've had to deal with when working in PR & marketing. Times are scary, there's absolutely no denying that. There's very little good to come out of this whole debacle (perhaps except from the story I… Continue reading Profiting From A Pandemic – Wheres The Line?
Your favorite fast food outlet is probably offering some pretty great vegan options now. It's 2020 and the pressure on brands to be more 'woke' is mounting, but that isn't the only reason that you've seen a lot more vegan and vegetarian products being added to the menus of most popular fast food outlets over… Continue reading How Greggs Cooked Up A Vegan Revolution
This could amount to being a very, very short blog post. Because in short, if you're planning a 2020 April Fools Day campaign, don't. In fear of sounding like yet-another-PR, these truly are unprecedented times and whilst April Fools Day campaigns may have worked well for your brand in the past, they almost certainly won't… Continue reading JOKES OVER: Should You Cancel Your April Fools Day Campaigns?
"Sue, you're shouting at Tea." A contender for quote of the year, says the Huffington Post, as well-known British tea company, Yorkshire Tea, silences social media trolls. If you haven't heard of the now-dubbed #YorkshireTeaGate, then I seriously recommend you take to Twitter as it's all people seem to be talking about today. The debacle… Continue reading Yorkshire Tea: Spilling The ‘Tea’ On Social Media Etiquette