Opinion

Working With Covid Rule Breaking Influencers

Influencers can be problematic at the best of times, but the pandemic has really unearthed a lot of issues. Handfuls of high-profile individuals including Fearne McCann, Zara Holland and Molly-Mae Hague have recently been slammed publicity for breaking lockdown rules, which includes flouting isolation, wearing masks incorrectly and travelling to and from restricted countries. This… Continue reading Working With Covid Rule Breaking Influencers

Opinion

Can Creative CVs Do More Harm Than Good?

Creative CVs, we've all seen them. Especially since the pandemic started, I've noticed more and more posts on LinkedIn and Twitter of people attaching their CVs to denim jackets, creating games to show them off, and who can forget the time that somebody's application was allegedly sent via owl to Social Chain? Like a domino… Continue reading Can Creative CVs Do More Harm Than Good?

Opinion

Extending The Lifespan Of PR Coverage

In digital PR in particular, you can be working on campaigns that get 100+ pieces of coverage. Though these numbers are impressive, the industry is also often criticised for generating PR exposure that doesn't actually hold much value (think brainteasers, for example - we've all done them). What's really valuable though, is PR coverage that… Continue reading Extending The Lifespan Of PR Coverage

PureGym social media management Luton & Dunstable
Opinion

PureWrong: Why A Universal Social Strategy Is Important

If you work in social media, you've seen it. The Facebook post that held the potential to decimate the PureGym brand with a single, distasteful sentence. Yesterday, social media kicked up a storm following a themed workout that could only be described as the worst thing I've ever seen. "Slavery is hard, and so is… Continue reading PureWrong: Why A Universal Social Strategy Is Important

Opinion

How Timpsons Paves The Way For Company Culture

Company culture is a phrase often thrown around, and many might associate it with those quirky employers that have a slide into the office, or a ball pit in the break room. The term has quickly become associated with an employer that provides a fun place to work, and this pretty much sums it up.… Continue reading How Timpsons Paves The Way For Company Culture

Opinion

Will Lack Of Diversity Be The Death Of Brands?

It is 2020, and I cannot believe that I am writing about yet another brand who've come under fire for not being diverse enough. Very recently on Twitter, I saw a tweet about an award-winning journalist from Glamour who'd been invited to a virtual skincare launch, only to be met with an exclusively, and downright… Continue reading Will Lack Of Diversity Be The Death Of Brands?

Opinion

The Lockdown Reality: Coming To Terms With Not Doing Everything

When UK-wide lockdown was first announced, I had mixed feelings. Part of me was devastated, naturally. I'm a really sociable person, I love seeing my friends and going out. Plus, I had a holiday to Mexico booked for the end of April and ever-optimistic me still had my fingers cross that it was going to… Continue reading The Lockdown Reality: Coming To Terms With Not Doing Everything