Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe
Jessica Pardoe is a PR & Lifestyle blogger, writing about public relations and industry knowledge. Here you can find all posts by Jessica, articles are updated regularly and always written with passion.
A few years ago, I wrote a blog on PR agency red flags, after having a pretty rubbish experience and hoping I wouldn't be the only one to learn from it. It got a lot of love from the PR community and I even had messages from younger people in the industry saying it had… Continue reading Are PR Perks All They’re Cracked Up To Be?
It's almost the weekend, so I thought I'd embark on a different challenge today for the blog. Something to make us all feel happy as we head into Friday! TikTok's influence is astronomical. The app's popularity has grown exponentially over the last few years, fuelled by lockdown boredom initially and more recently by the desire… Continue reading Fab Feel-Good TikTok Stories
The back end of last year was a bit of a car crash for me, but things are really looking up now - that's in my personal life, but also professionally. It's quite clear that I lost my motivation when it came to blogging, so I thought to start the year afresh (because January doesn't… Continue reading Healthy PR Habits For ME In 2023
Anybody that works in PR will be familiar with the phrase “all publicity is good publicity” and perhaps even those who don’t. In fact, oftentimes it’s those who aren’t in the communications industry that tend to agree with this sentiment, thinking it’s better to have a business in the public eye – no matter the reason –… Continue reading Why I’m Saying All Publicity Is NOT Good Publicity
Dearest reader, this blog has been a bit heavy recently, hasn't it? So, having just binged watched the second season of Bridgerton to within an inch of my life, I thought that today, I'd write about the PR lessons we can all take from the Ton - of which they are many. Warning: MAY contain… Continue reading PR Lessons From The Ton
In the month that Greggs announced its largest ever café would be opening in Birmingham in no other than Primark, then brought out its very own sell-out clothing line to seal the deal, it would appear that truly anything is possible. Today on the blog, we discuss brand collaborations, the best examples of them and whether they’ll work for your business.… Continue reading The Lowdown On Brand Collaborations
International Women's Day is just around the corner, and Pride month isn't a million miles away either. So, this brings me to talk about something that every year I sit down to write, and never quite find the words to say. And that is about the issue of 'woke marketing' and my issue with brands… Continue reading Rainbow-Washing, Femvertising & Everything Wrong With Woke Marketing
In a recent webinar with Head of Ryanair’s social, Michael Corcoran, one of his arguments that I found particularly compelling (and perhaps a little controversial) was that influencer marketing is on the decline, and is about to be replaced with working with creators instead. Will creator marketing catch on? I’ve been thinking a lot about it since,… Continue reading Ding Ding Ding… Influencer Vs. Creator
I don't know about you, but I feel like mental health in the industry gets spoken about quite often, but then as we move on, the conversations die down, and until something controversial surfaces again, that's it for a while. I myself am guilty of contributing to this, I've written a number of blogs in… Continue reading Things We Can Do To Encourage Mental Health Conversations In PR
After I got a (very unprecedented) great reception to my blog post last week, I had a comment from one reader that said they'd be interested to read about my career journey so far, and why I chose to move from digital PR, to more of a traditional PR role... Especially when so many seem… Continue reading Why I Moved To Traditional PR
Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe 