Opinion

How Timpsons Paves The Way For Company Culture

Company culture is a phrase often thrown around, and many might associate it with those quirky employers that have a slide into the office, or a ball pit in the break room. The term has quickly become associated with an employer that provides a fun place to work, and this pretty much sums it up.… Continue reading How Timpsons Paves The Way For Company Culture

lack of diversity in marketing, Decorte
Opinion

Will Lack Of Diversity Be The Death Of Brands?

It is 2020, and I cannot believe that I am writing about yet another brand who've come under fire for not being diverse enough. Very recently on Twitter, I saw a tweet about an award-winning journalist from Glamour who'd been invited to a virtual skincare launch, only to be met with an exclusively, and downright… Continue reading Will Lack Of Diversity Be The Death Of Brands?

Opinion

The Lockdown Reality: Coming To Terms With Not Doing Everything

When UK-wide lockdown was first announced, I had mixed feelings. Part of me was devastated, naturally. I'm a really sociable person, I love seeing my friends and going out. Plus, I had a holiday to Mexico booked for the end of April and ever-optimistic me still had my fingers cross that it was going to… Continue reading The Lockdown Reality: Coming To Terms With Not Doing Everything

Opinion

Why Does Mrs Hinch Have Such An Influence?

The 'Hinch effect' has struck again. Last year, I wrote about the company Mister Loft Ladder, who saw their Instagram following jump from just 49, to 36.2k followers after one organic endorsement from Mrs Hinch. They had multiple enquiries and probably (though I can't be 100%) sure, made a great deal of revenue thanks to… Continue reading Why Does Mrs Hinch Have Such An Influence?

Opinion

Building Relationships & Talking To Journalists: What’s The Big Deal With Communication?

So, earlier today, I saw a tweet that had been doing the rounds on 'PR twitter'. It was posted by a journalist at the Bureau of Investigative Journalism, and the overarching message was "PRs, don't do this". Now I for one, sometimes get a little sick of the 'PR bashing' that goes around on Twitter.… Continue reading Building Relationships & Talking To Journalists: What’s The Big Deal With Communication?

Opinion

Solidarity On Social Media: What Did It Achieve?

A little over two weeks ago, social media fell silent for the day. Something quite unlike I've ever seen before, my feed was filled with black squares and the hashtag #BlackOutTuesday. Why? To show solidarity with the Black Lives Matter movement after the murder of George Floyd by Derek Chauvin in Minneapolis. I'll spare the… Continue reading Solidarity On Social Media: What Did It Achieve?

Stay alert government slogan fail
Opinion

Stay Alert, Control The Virus: What’s In A Slogan?

I think it's fair to say that the Government's communications have been a little confusing and contradictory recently. I daren't even bring up the arguments I have about the 'new rules' put in place today, what I wanted to talk about instead was the updated messaging from those above. "Stay alert, control the virus, save… Continue reading Stay Alert, Control The Virus: What’s In A Slogan?