This could amount to being a very, very short blog post. Because in short, if you're planning a 2020 April Fools Day campaign, don't. In fear of sounding like yet-another-PR, these truly are unprecedented times and whilst April Fools Day campaigns may have worked well for your brand in the past, they almost certainly won't… Continue reading JOKES OVER: Should You Cancel Your April Fools Day Campaigns?
One thing I'll say before sitting down to write this blog post is that we're all in chartered water. It's not up for debate - the world has never seen anything like this before, and thus we're all navigating this new way of life. That includes us PRs and marketers. So, while what I'm about… Continue reading Should’ve Seen It Coming: I Saw It First’s Coronavirus Crisis
The whole world is swimming in unchartered waters right now, this pandemic is unlike anything any of us have ever really seen before. Following a nationwide broadcast from Boris Johnson last night, the country is officially in lockdown, meaning many businesses have been forced to shut up shop indefinitely. Amidst a plethora of smaller businesses,… Continue reading Coronavirus: How To Market During A Pandemic
We're currently living through a pandemic. The first one (pretty much) of my time, let alone the first one I've had to deal with when working in PR & marketing. Times are scary, there's absolutely no denying that. There's very little good to come out of this whole debacle (perhaps except from the story I… Continue reading Profiting From A Pandemic – Wheres The Line?
Your favorite fast food outlet is probably offering some pretty great vegan options now. It's 2020 and the pressure on brands to be more 'woke' is mounting, but that isn't the only reason that you've seen a lot more vegan and vegetarian products being added to the menus of most popular fast food outlets over… Continue reading How Greggs Cooked Up A Vegan Revolution
"Sue, you're shouting at Tea." A contender for quote of the year, says the Huffington Post, as well-known British tea company, Yorkshire Tea, silences social media trolls. If you haven't heard of the now-dubbed #YorkshireTeaGate, then I seriously recommend you take to Twitter as it's all people seem to be talking about today. The debacle… Continue reading Yorkshire Tea: Spilling The ‘Tea’ On Social Media Etiquette
I got in from work the other day and saw a brown envelope half pushed through the door. The leaflets and junk mail that I receive every day went straight to the recycling bin (as they always do), but I held on to this one. The envelope had no name on it, no stamp. It… Continue reading What A Brown Envelope Taught Me About Not Blending In
Make no mistake, I still consider myself a young PR person. With a little over 2 years of experience in this industry, I'd by no means call myself a professional. However, as somebody with a brain that will literally not take a break, I've learned so much in my years of working within the Public Relations… Continue reading The PR Bible – Words Of Advice For Young PR Pros
So yesterday was Blue Monday, dubbed the most depressing day of the year due to the time since your last payday, the awful weather, the slump after Christmas, and so on. If you were feeling up against it yesterday, the media may lead you to believe that it's perfectly rational to feel that way because… Continue reading Blue Monday: The Best PR Stunt Of All Time?
Advertising - it's not something I talk about so often, being prominently PR orientated, but it is something I'm really interested in. Personally, I think it's really hard to make adverts effective if they're being broadcasted to a wide audience. If you're aiming for one of the prime time slots, then you've really gotta' have… Continue reading Advertising: Clever To Be Curt?