A few days ago, I tweeted about Tinder releasing what was quite clearly an April Fool's gag prematurely. The saying goes that if you make a joke after the clock strikes 12, then the joke is on you instead. But how about exerting your efforts days before the first of April? That's bad luck for sure, right?… Continue reading How Much Effort Should You Be Putting Into Your April Fools’ Comms?
This fortnight's #CommsSchool homework is to share your blogging habits with the community. As well addressed by Stephen and Marcel in their Webinar on Tuesday, it's vital to keep on writing, and to populate your blog regularly. Otherwise, what's the point? But, how do you find the time to work a full-time job, go to… Continue reading #CommsSchool Homework – My Writing Habits
2019 is just a few days underway, yet I'm finding myself writing about a new creative campaign every single day at the moment. Forget year of the Pig, it's the year of reactive PR... Apparently. Maybe there's something in the air this year following Vitamin Water setting the standards very late on in 2018. But at… Continue reading Creative campaigns #3 – the Army’s recruitment posters