Influencers can be problematic at the best of times, but the pandemic has really unearthed a lot of issues. Handfuls of high-profile individuals including Fearne McCann, Zara Holland and Molly-Mae Hague have recently been slammed publicity for breaking lockdown rules, which includes flouting isolation, wearing masks incorrectly and travelling to and from restricted countries. This… Continue reading Working With Covid Rule Breaking Influencers
You might've heard (and by that I mean: if you haven't heard, have you been living under a rock?) about now-infamous YouTuber Brooke Haus over the past couple of days. Haus gained her visibility through hatred, after she accidentally uploaded an edited video to her YouTube channel which revealed her abusing her dog. The video… Continue reading How Impactful Is ‘Cancel Culture’?
It's naivety to think that anything the Kardashians or the Jenners do is accidental. You've heard the saying 'the devil works hard but Kris Jenner works harder' and it's entirely true. The Dash-Jenner PR machine is tireless and is one to be truly admired. I'm not a fan of their lifestyle, but I'm sure in awe of… Continue reading How Far Would You Go For Publicity?
Influencer marketing is very closely tied in with PR. And don't get me wrong, it can be an extremely valuable tool - if it's done right. Unfortunately, however, with the market becoming saturated, and with more and more individuals seeing influencer marketing as a method of making a quick book - the practice is now experiencing its… Continue reading Influence And Ethics – Where Do We Draw The Line?
After being a keen follower of the #PowerAndInfluence discussions, hosted by PR-superstar Ella Minty, for a while - I was so pleased when I was asked if I'd like to host one. Amongst some of the biggest names in the industry, it was a total honour to even be a part of these discussions, let alone a… Continue reading #PowerAndInfluence overview – PR and morals, where do you draw the line?
How can you make a change if you're just one person, right? That's what I always used to believe until I came across this quote (back in the good ol' 2013 Tumblr days). Be the change you want to see in the world And ever since then, it really did begin to change my outlook… Continue reading Your voices count. Really, they do!
Social media isn't an easy thing to nail. Getting your creative content bang on, while also at the same time making sure that nothing you write can be misconstrued is actually really challenging. And that's without mentioning understanding social algorithms and getting posting times exactly right. If you're in charge of a large social account… Continue reading These are the companies that have got social media sussed
Disclaimer: there isn't an actual job opening to save Roxanne Pallet's reputation. That was simply me, trying to be clever. Sorry if you came here seeking a PR job. Is there a PR in the country, no, the world who can save Roxanne Pallett? I'm not sure. After hearing the cringe-worthy statement this morning from 'Roxy'… Continue reading Job opening: PR person needed to save Roxanne Pallett
Ah Snapchat, it hasn't been a good year so far has it? After losing an estimated $1.3billion following an unwelcomed update, and being disowned by Kylie Jenner (one of their biggest advocates) on the back of that, it could have been thought that Snapchat had seen their last dose of crisis' for the year, but… Continue reading Snapchat and their Second Crisis of 2018
Checking the news this morning saw something catch my eye - Tesco are heading to court surrounding a £4billion speculation regarding the underpaying of some women in their warehouses. Alongside the speculation, many shop workers have came forward contending they are doing the same, if not more work than those who work in the warehouse… Continue reading Tesco and the £4bn Equal Pay Crisis