Influencers can be problematic at the best of times, but the pandemic has really unearthed a lot of issues. Handfuls of high-profile individuals including Fearne McCann, Zara Holland and Molly-Mae Hague have recently been slammed publicity for breaking lockdown rules, which includes flouting isolation, wearing masks incorrectly and travelling to and from restricted countries. This… Continue reading Working With Covid Rule Breaking Influencers
You might've heard (and by that I mean: if you haven't heard, have you been living under a rock?) about now-infamous YouTuber Brooke Haus over the past couple of days. Haus gained her visibility through hatred, after she accidentally uploaded an edited video to her YouTube channel which revealed her abusing her dog. The video… Continue reading How Impactful Is ‘Cancel Culture’?
After being a keen follower of the #PowerAndInfluence discussions, hosted by PR-superstar Ella Minty, for a while - I was so pleased when I was asked if I'd like to host one. Amongst some of the biggest names in the industry, it was a total honour to even be a part of these discussions, let alone a… Continue reading My #PowerAndInfluence Discussion Overview – PR & Morals