Opinion

Why Does Mrs Hinch Have Such An Influence?

The 'Hinch effect' has struck again. Last year, I wrote about the company Mister Loft Ladder, who saw their Instagram following jump from just 49, to 36.2k followers after one organic endorsement from Mrs Hinch. They had multiple enquiries and probably (though I can't be 100%) sure, made a great deal of revenue thanks to… Continue reading Why Does Mrs Hinch Have Such An Influence?

Influencer marketing during Covid-19
Opinion

Is There Any Point In Influencer Marketing Right Now?

There are many mediums of marketing to now explore. Some will work for your brand, some won't. One modern option that still appears to be very prevalent in 2020, is influencer marketing. However, also in 2020 is the Covid19 pandemic that has quite literally flipped life as we know it on its head. Unfortunately, when… Continue reading Is There Any Point In Influencer Marketing Right Now?

Opinion, Student/PR

How Much Influence Should We Allow Influencers To Have?

You may have heard the news, you may not have. But yesterday, it broke that BBC 3 series Blindboys Undestroys The World had 'spiked' several well known-influencers by asking them to promote a product on their Instagrams that actually contained cyanide - literally yikes! Influencer Fail No.4703403489724987... We know all too well that a lot… Continue reading How Much Influence Should We Allow Influencers To Have?

Opinion, Student/PR

Love Island Proves That ‘5 Seconds Of Fame’ Is A Real Concept

Every year, without fail, we get pulled into the interesting concept that is Love Island. On paper, it sounds pretty terrible. But there's something annoyingly addictive that invests the population and leaves us engaging with the 'islanders' as if they were people we knew personally. If you're part of the small chunk of the population… Continue reading Love Island Proves That ‘5 Seconds Of Fame’ Is A Real Concept

Influencer outreach backfiring
Opinion, Student/PR

What Happens When Your Influencer Outreach Backfires? Em Clarkson STICKS IT To Bootea

It seems like we spend a lot of time talking about the benefits of not only a solid Influencer outreach campaign, but also the 'virality' it can achieve if all goes well. Certain Influencers have the ability to really make something catch like wildfire (much like Fyre fest, until it metaphorically burned out) and this… Continue reading What Happens When Your Influencer Outreach Backfires? Em Clarkson STICKS IT To Bootea

Opinion, Student/PR

Has The Influencer Marketing Bubble Burst?

What are influencers if not influential? The term 'influencer marketing' was coined to describe the art of promoting products through a person of interest on social media. It started with the 'big names' such as Kylie Jenner, Kim Kardashian etc. and has since funnelled down into what are known as 'micro-influencers', who are smaller names… Continue reading Has The Influencer Marketing Bubble Burst?

Opinion, Student/PR

Guest Post: What’s It Like Working In Influencer Marketing?

I recently wrote about the latest debacle in influencer marketing which concerned ex-Love Island store Georgia Harrison promoting a product which most would largely argue was unethical. I've dabbled in influencer marketing, but I'm no expert. Nevertheless - I'm intrigued by it. So, to help out with the post I employed Scott Guthrie (who's an… Continue reading Guest Post: What’s It Like Working In Influencer Marketing?

Georgia Harrison Instagram V24 Gummies
Opinion, Student/PR

Influence And Ethics – Where Do We Draw The Line?

Influencer marketing is very closely tied in with PR. And don't get me wrong, it can be an extremely valuable tool - if it's done right. Unfortunately, however, with the market becoming saturated, and with more and more individuals seeing influencer marketing as a method of making a quick book - the practice is now experiencing its… Continue reading Influence And Ethics – Where Do We Draw The Line?

Scarlett London Listerine Influencer Ad
Lifestyle, Student/PR

#BringOutTheBold or #WatchTheChaosUnfold? – The ups & downs of Influencer marketing

Amid ongoing concerns around Influencer marketing and the way in which ads are presented, Listerine - or more so its parent company Johnson & Johnson - has landed itself in the belly of the beast this week. Within just weeks of an investigation being launched surrounding Influencer marketing and how transparent bloggers need to be,… Continue reading #BringOutTheBold or #WatchTheChaosUnfold? – The ups & downs of Influencer marketing

Lifestyle

Why it’s Time to Ditch the Insta-Envy

Instagram, to an extent, is the marmite of social media. But whether you love it or hate it, you cannot deny it if the influence it has over so many people in this day and age. Being influential isn't a bad thing - people not feeling good enough as a result of what they see… Continue reading Why it’s Time to Ditch the Insta-Envy