We're just three days into the new year and there's already been a bit of a marketing cock-up by none other than McDonald's. A brand that I was only talking about a few days ago due to the impressive efforts of arguably it's biggest competitor. From being undermined by Burger King, to being outdone by… Continue reading Major McFail: McDonalds ‘Vegan’ Dippers
Tag: KFC
2019’s Creative Campaigns #9 – KFC’s GRAVY Candle
KFC aren't strangers to a great creative comms campaign. Who can remember their great public apology when they infamously ran out of chicken? (How a chicken restaurant runs out chicken, I'll never know - but it did). So simple yet so effective, KFC's recovery campaign was one for the ages and was, wait - still… Continue reading 2019’s Creative Campaigns #9 – KFC’s GRAVY Candle
Crisis Management Is FCKing Important
Unless you've been living under a rock, you'd have heard of KFC and their chicken (or rather lack of) problem this week. A chicken restaurant that runs out of chicken due to a supply issue doesn't exactly sound like a recipe for success now, does it? But what does a company do in this situation?… Continue reading Crisis Management Is FCKing Important