YouTube has been around since 2005 and was typically famed for music videos - yet fast forward 13 years and it's actually one of the most popular and influential platforms across the whole social web. Vloggers have been around for years but have only recently come to prevalence in the past few. They now have… Continue reading The Rise of YouTube – When did Vloggers Become so Important?
Political views aside - as that's what I'm not here to talk about - whatever your opinions are on the current 45th President of the United States, Donald Trump are. I think one thing we can all agree on is that he is literally a PR's worst nightmare. But first off, lets talk about how… Continue reading Why Trump is a PR Nightmare
Instagram, to an extent, is the marmite of social media. But whether you love it or hate it, you cannot deny it if the influence it has over so many people in this day and age. Being influential isn't a bad thing - people not feeling good enough as a result of what they see… Continue reading Why it’s Time to Ditch the Insta-Envy
Coca Cola is making some pretty big changes to its brand this year, including the redesign of their traditional Diet Coke packaging and the introduction of an array of new 'weird and wonderful' flavours to partner this: Ginger Lime Fiesty Cherry Zesty Blood Orange Twisted Mango One I thing we can all agree on is… Continue reading Switch it up or Leave it Alone?
Something that caught my eye this evening was the movements of famed polo brand Lacoste and their bold new resigns of the renowned white polo under their 'Save the Species' campaign'. Their new, limited edition designs will replace the iconic crocodile with an endangered species and will only sell as many polos as there are… Continue reading Lacoste Just Dropped a Groundbreaking Campaign
Oxfam ought to take a step in UNICEFs direction, with their recent breaking news announcement that Deputy Director Justin Forsyth is resigning after facing three complaints of inappropriate behaviour towards female staff. The ex-boss of UNCIEF and Save the Children was said to have 'unreservedly apologised' to the three female staff at the head of… Continue reading Justin Forsyth Resigns from UNICEF – a Step in the Right Direction
Unless you've been living under a rock, you'd have heard of KFC and their chicken (or rather lack of) problem this week. A chicken restaurant that runs out of chicken due to a supply issue doesn't exactly sound like a recipe for success now, does it? But what does a company do in this situation?… Continue reading KFC Demonstrates why Crisis Management is so Important
You've probably heard of the 'white creme egg' campaign thanks to Cadbury's, who have promised to give away thousands of pounds to those who find an exclusive white version of the Easter-favourite 'creme egg'. But in reality - did they really think it through? Keen shoppers desperate to find one of the white eggs have… Continue reading What Happens When You Don’t Think a Campaign Through?
It started as a Facebook page and now turns over £££s, has its own 'headquarters' in Manchester and employs 120 staff members in just 5 years of operation - so, just how did LadBible go from Facebook commonplace to a highly profitable business? They are the perfect example of how to home in on your… Continue reading LadBible – a Stellar Example of Business Growth Done Right
Checking the news this morning saw something catch my eye - Tesco are heading to court surrounding a £4billion speculation regarding the underpaying of some women in their warehouses. Alongside the speculation, many shop workers have came forward contending they are doing the same, if not more work than those who work in the warehouse… Continue reading Tesco and the £4bn Equal Pay Crisis