A short while ago, I got caught hook, line and sinker by a stunning PR campaign. I noticed an article on the LadBible, of which the headline read: 'You Can Jet Off To A Mystery Holiday Destination For Just £99'. The byline confirmed that destinations included the likes of: Thailand, Rome, New York, Dubai, Bali,… Continue reading 2019’s Creative Campaigns #15 – Wowcher’s Mystery Holiday Packages
Why Trump Is Every PRs Nightmare
Political views aside - as that's what I'm not here to talk about - whatever your opinions are on the current 45th President of the United States, Donald Trump are. I think one thing we can all agree on is that he is literally a PR's worst nightmare. But first off, lets talk about how… Continue reading Why Trump Is Every PRs Nightmare
Did Snapchap REALLY Make A $1.3 billion Mistake?
As far as in-app update mistakes go, Snapchat topped the tables this week with their completely resigned interface that came with no prior warning or option to update. I think it's safe to say, having the app myself and following social media comments, that there's not a person who favours this update to its previous… Continue reading Did Snapchap REALLY Make A $1.3 billion Mistake?
Crisis Management Is FCKing Important
Unless you've been living under a rock, you'd have heard of KFC and their chicken (or rather lack of) problem this week. A chicken restaurant that runs out of chicken due to a supply issue doesn't exactly sound like a recipe for success now, does it? But what does a company do in this situation?… Continue reading Crisis Management Is FCKing Important
Cadbury’s – Think It Through Next Time
You've probably heard of the 'white creme egg' campaign thanks to Cadbury's, who have promised to give away thousands of pounds to those who find an exclusive white version of the Easter-favourite 'creme egg'. But in reality - did they really think it through? Keen shoppers desperate to find one of the white eggs have… Continue reading Cadbury’s – Think It Through Next Time