A short while ago, I got caught hook, line and sinker by a stunning PR campaign. I noticed an article on the LadBible, of which the headline read: 'You Can Jet Off To A Mystery Holiday Destination For Just £99'. The byline confirmed that destinations included the likes of: Thailand, Rome, New York, Dubai, Bali,… Continue reading Creative Campaigns #15 – Wowcher’s Mystery Holiday Packages
- This one's dedicated to my lovely friend and 'Friends' superfan. Chloe Howard. Happy Birthday love! - So i've been re-watching Friends (for like the 8th time now but who cares) recently and it got the brain ticking. I think on one level or another, we can all resonate with 'Friends'. Whether it be their… Continue reading 5 things we can learn about PR from ‘Friends’
I couldn't not talk about this. It caught my eye in the news this week that a scheme in Oxford called Greater Change is trialling 'homeless QR codes in London'. It works by giving a homeless person a barcode which they should wear around their necks on a lanyard. Then, the 'ever-so-busy' passer by can… Continue reading Scanning homeless people – has the world gone completely mad?
Sorry for the slight AWOL recently - i've been very busy moving out of university and freelancing, my blog has suffered at the hands of this and i'm all too aware. I'll be putting extra effort in to getting posts out for you guys soon, both lifestyle and PR. But for now, I have another… Continue reading It’s Time to Call the Shots on Gun Law
Never before (in my whole, whole life) have I finished whatever I had been doing with my day - whether that be work or something else - and thought "oh I have nothing to do now." My me-time is often plagued with the thought that I should be revising or completing assignments. I mean, even in summer… Continue reading The Art of Finishing University
Public Relations, one could argue has been around since the dawn of time. Ever since humans have been able to talk they’ve been able to persuade. But, when did we begin to make a business out of it, and where is it headed? So, what is Public Relations? First things first, what is PR? Defined by the… Continue reading Public Relations – Where Did it Come From & Where is it Headed?
Having worked in digital PR for a while, I've picked up quite a bit, especially in terms of SEO and SERPs etc. One of the most interesting things I found out about however was Domain Authority, a term i'd not heard of before working but could have done with knowing about as a blogger. So,… Continue reading How to Improve your Domain Authority
I've been meaning to write this post for a while now to get some advice out to my fellow PR students since I almost no longer fall under that category. (Scary!) My education journey is nearing closure and I'm now ready to get myself out there in the world of PR. Yet 3 years ago… Continue reading How to Ace your PR Course
The saying 'time flies' couldn't ring more true when it comes to my university experience. I literally blinked and it was over. Don't get me wrong, whenever I heard that from a family member or an older friend I had to force myself not to eye roll, yet here I am three years down the… Continue reading Three Cheers for Three Years
PSA: my new favourite Twitter account, (as of today) is the Series of Unfortunate Event's page. I often talk about what happens when brands get their PR wrong, but what happens when they get it right? I often see a lot of good PR, I mean, it's all around us every day (whether you realise… Continue reading A Not-So Unfortunate PR Plan