I knew it was only a matter of time before I ended up talking about Mr. Mark Rofe on this blog. What one might deem a PR mastermind, Mark and the rest of the team at Rise At Seven are truly wizards at what they do, and I don't doubt that they're big inspirations to… Continue reading Creative Campaigns #2 – The Sign You’ve Been Waiting For?
Never has a story better demonstrated the sheer power of social media than that of Petersfield bookshop. A story I've had the pleasure of following right from the beginning, and one that I've really enjoyed watching blossom into what it is today. It started like this. From Tumbleweeds... "...Tumbleweed... Not a single book sold today...… Continue reading From Tumbleweeds To Twitter Fame
Sometimes the most successful strategies are exceptionally simple. Proven as much by Durham Police only yesterday, who's quick-of-the-mark tweet led them to some really impressive social engagement, as well as a lot of praise for their efforts (from the marketing industry and beyond). The Dolly Parton Challenge: How To Do It Right A few days… Continue reading How Durham Police Won The Internet
So yesterday was Blue Monday, dubbed the most depressing day of the year due to the time since your last payday, the awful weather, the slump after Christmas, and so on. If you were feeling up against it yesterday, the media may lead you to believe that it's perfectly rational to feel that way because… Continue reading Blue Monday: The Best PR Stunt Of All Time?
It's a new year, a whole new decade even, and that means that the clock has been reset on the Creative Campaigns of the year that I write about. Amid a myriad of brilliantly creative marketing stunts last year, I managed to handpick and write about 20 in total. Starting with the iconic 'Greggs Vegan Sausage Roll'… Continue reading Creative Campaigns #1 – Build Your Own Baby Yoda
Advertising - it's not something I talk about so often, being prominently PR orientated, but it is something I'm really interested in. Personally, I think it's really hard to make adverts effective if they're being broadcasted to a wide audience. If you're aiming for one of the prime time slots, then you've really gotta' have… Continue reading Advertising: Clever To Be Curt?
We're just three days into the new year and there's already been a bit of a marketing cock-up by none other than McDonald's. A brand that I was only talking about a few days ago due to the impressive efforts of arguably it's biggest competitor. From being undermined by Burger King, to being outdone by… Continue reading Major McFail: McDonalds ‘Vegan’ Dippers
I've long been a champion of Burger King's campaigns. If I had to crown my favourite marketer of all time, it would undoubtedly be them. From their witty social media, to their wonderfully creative PR stunts, this is a brand that really has everything going for them. That's why their latest gig, unsurprisingly, got another… Continue reading Creative Campaigns #20 – The Whopper Hides The Big Mac
You may have heard the news, you may not have. But yesterday, it broke that BBC 3 series Blindboys Undestroys The World had 'spiked' several well known-influencers by asking them to promote a product on their Instagrams that actually contained cyanide - literally yikes! Influencer Fail No.4703403489724987... We know all too well that a lot… Continue reading How Much Influence Should We Allow Influencers To Have?
Admittedly, it's been a while since I've written a 'creative campaigns' post (mostly for reasons I divulged recently in a tweet thread). I must do better! This doesn't mean though, that I haven't been taking note. I often give the stunts I come across a quote tweet with comments along the lines of 'smashing' 'love… Continue reading Creative Campaigns #19 – Control Harrods’ Christmas Lights