If you work in media relations, or more specifically, link building from PR (like I do!) then the thought of a viral PR campaign is ultimately dreamy. Often, if you have a good enough idea, then a media campaign will see what I like to call the 'snowball' effect. That's where you sell your idea… Continue reading What’s The Value In PR ‘Virality’?
It seems like we spend a lot of time talking about the benefits of not only a solid Influencer outreach campaign, but also the 'virality' it can achieve if all goes well. Certain Influencers have the ability to really make something catch like wildfire (much like Fyre fest, until it metaphorically burned out) and this… Continue reading What Happens When Your Influencer Outreach Backfires? Em Clarkson STICKS IT To Bootea
A short while ago, I got caught hook, line and sinker by a stunning PR campaign. I noticed an article on the LadBible, of which the headline read: 'You Can Jet Off To A Mystery Holiday Destination For Just £99'. The byline confirmed that destinations included the likes of: Thailand, Rome, New York, Dubai, Bali,… Continue reading Creative Campaigns #15 – Wowcher’s Mystery Holiday Packages
Because this week is supposed a week of brilliant comms efforts, flourishing in creativity - I have a second creative comms post today. This one involves a 'blast from the past', as IKEA show you how to design your living room in the style of some of your best-loved TV shows. Already equipped with a dedicated landing… Continue reading Creative Campaigns #13 – IKEA Recreate Our Best-Loved Living Rooms
My 12th spotlight 'creative campaign' of the year may be a controversial one. Because, in all honesty, I didn't originally intend for this blog post to be a creative campaign centred on. Instead, I wanted to discuss current affairs and whether jumping on a contentious political trend was dirty, or clever PR. But, as I… Continue reading Creative Campaigns #12 – Plenish ‘Milk’ The EU Elections
What are influencers if not influential? The term 'influencer marketing' was coined to describe the art of promoting products through a person of interest on social media. It started with the 'big names' such as Kylie Jenner, Kim Kardashian etc. and has since funnelled down into what are known as 'micro-influencers', who are smaller names… Continue reading Has The Influencer Marketing Bubble Burst?
If you haven't been watching or following Game Of Thrones these past few weeks, then where have you been at? According to CNN, the final episode brought in a series record of 19.3 million viewers. Interestingly enough, 19.3 million of those live viewers were also exposed to some very subtle, 'accidental' advertising. Whether they knew about… Continue reading A Game Of Advertising – How An Accident Led To Billions Of Pounds Of Publicity
You've probably heard on social media or in the news about the notorious slip-up of Manchester-based establishment, Hawksmoor. And if you haven't, basically a couple dining at the restaurant ordered a £260 Bordeaux of 'the same vintage' (alright for some, right?) and instead were given a £4,500, 2001 bottle of Chateau Le Pin Pomerol. As somebody… Continue reading A £4,500 Mistake Worth Making?
You may be wondering why there are now condoms splashed all over my blog. But actually, I've a very good reason. Now, I haven't contributed to my 'Creative Campaigns' series in a while. I blame the hustle and bustle life, combined with my incapability to write about anything else once I get one idea set… Continue reading Creative Campaigns #11 -Durex’s Game Of Thrones Marketing
I'm an old soul, everybody I'm close to knows it. I'm 21 but I'm not an avid drinker or partier. I'm much more focused on, and interested in, my career than getting drunk all the while which is the stereotype typically inflicted on my generation. I'd self-claim that I'm old beyond my years. If not… Continue reading Instagram Are Testing Hiding ‘Likes’ – Here’s Why I Think That’s A Good Thing