So yesterday was Blue Monday, dubbed the most depressing day of the year due to the time since your last payday, the awful weather, the slump after Christmas, and so on. If you were feeling up against it yesterday, the media may lead you to believe that it's perfectly rational to feel that way because… Continue reading Blue Monday: The Best PR Stunt Of All Time?
It's a new year, a whole new decade even, and that means that the clock has been reset on the Creative Campaigns of the year that I write about. Amid a myriad of brilliantly creative marketing stunts last year, I managed to handpick and write about 20 in total. Starting with the iconic 'Greggs Vegan Sausage Roll'… Continue reading Creative Campaigns #1 – Build Your Own Baby Yoda
Advertising - it's not something I talk about so often, being prominently PR orientated, but it is something I'm really interested in. Personally, I think it's really hard to make adverts effective if they're being broadcasted to a wide audience. If you're aiming for one of the prime time slots, then you've really gotta' have… Continue reading Advertising: Clever To Be Curt?
We're just three days into the new year and there's already been a bit of a marketing cock-up by none other than McDonald's. A brand that I was only talking about a few days ago due to the impressive efforts of arguably it's biggest competitor. From being undermined by Burger King, to being outdone by… Continue reading Major McFail: McDonalds ‘Vegan’ Dippers
You've probably heard the news about Caroline Flack, the antecedent Love Island presenter. Flack has (quite rightly so) bulldozed into the public eye and the media recently after her boyfriend called the Police on her over claims that she'd abused him. As more and more evidence comes to light, it now transpires that Caroline threw… Continue reading Flack Attack: Caroline’s Career-Busting Moment
I've long been a champion of Burger King's campaigns. If I had to crown my favourite marketer of all time, it would undoubtedly be them. From their witty social media, to their wonderfully creative PR stunts, this is a brand that really has everything going for them. That's why their latest gig, unsurprisingly, got another… Continue reading Creative Campaigns #20 – The Whopper Hides The Big Mac
You may have heard the news, you may not have. But yesterday, it broke that BBC 3 series Blindboys Undestroys The World had 'spiked' several well known-influencers by asking them to promote a product on their Instagrams that actually contained cyanide - literally yikes! Influencer Fail No.4703403489724987... We know all too well that a lot… Continue reading How Much Influence Should We Allow Influencers To Have?
Admittedly, it's been a while since I've written a 'creative campaigns' post (mostly for reasons I divulged recently in a tweet thread). I must do better! This doesn't mean though, that I haven't been taking note. I often give the stunts I come across a quote tweet with comments along the lines of 'smashing' 'love… Continue reading Creative Campaigns #19 – Control Harrods’ Christmas Lights
Oops, did somebody say the C-word? Yep, me. It's December so I'm totally allowed now. My latest post is about the best Christmas campaigns 2019 has seen. I wrote it for The Source's blog, so you can read it there if you'd like. Follow this link.
I couldn't wait to write about this one, because honestly what better an argument for influencer marketing than none other than Mrs. Hinch herself? The cleaning sensation has far surpassed giving you inspiration to tidy your home. She's now a fully-fledged Instagram influencer who has over 2 million devoted followers. Recently, she asked her fans:… Continue reading The Hinch Effect: The Proof That Influencer Marketing Is Still Alive & Kicking