I've said it from the start and I'll say it again, the businesses most likely to survive this, are the ones that can adapt quickly and who're creative enough to accommodate the current climate. Many, many businesses and organisations have been forced to close their doors in the interests of public safety amid the Coronavirus… Continue reading Creative Campaigns #9 – Chester Zoo Goes Virtual
Admittedly, it's been a while since I've written a 'creative campaigns' post (mostly for reasons I divulged recently in a tweet thread). I must do better! This doesn't mean though, that I haven't been taking note. I often give the stunts I come across a quote tweet with comments along the lines of 'smashing' 'love… Continue reading Creative Campaigns #19 – Control Harrods’ Christmas Lights
We all (and when I say 'we', I largely mean 'me') love it. The Coca-Cola Christmas truck. Because nothing quite says 'it's the festive period!' like a big red truck handing out free canned drinks, right? Well, whether you're a fan or not, it's undeniable that Coca-Cola has enjoyed an entirely successful longstanding Christmas marketing… Continue reading The Coca-Cola truck shouldn’t be banned – and here’s why
YouTube has been around since 2005 and was typically famed for music videos - yet fast forward 13 years and it's actually one of the most popular and influential platforms across the whole social web. Vloggers have been around for years but have only recently come to prevalence in the past few. They now have… Continue reading The Rise of YouTube – When did Vloggers Become so Important?
Political views aside - as that's what I'm not here to talk about - whatever your opinions are on the current 45th President of the United States, Donald Trump are. I think one thing we can all agree on is that he is literally a PR's worst nightmare. But first off, lets talk about how… Continue reading Why Trump is a PR Nightmare
Instagram, to an extent, is the marmite of social media. But whether you love it or hate it, you cannot deny it if the influence it has over so many people in this day and age. Being influential isn't a bad thing - people not feeling good enough as a result of what they see… Continue reading Why it’s Time to Ditch the Insta-Envy
Coca Cola is making some pretty big changes to its brand this year, including the redesign of their traditional Diet Coke packaging and the introduction of an array of new 'weird and wonderful' flavours to partner this: Ginger Lime Fiesty Cherry Zesty Blood Orange Twisted Mango One I thing we can all agree on is… Continue reading Switch it up or Leave it Alone?
Something that caught my eye this evening was the movements of famed polo brand Lacoste and their bold new resigns of the renowned white polo under their 'Save the Species' campaign'. Their new, limited edition designs will replace the iconic crocodile with an endangered species and will only sell as many polos as there are… Continue reading Lacoste Just Dropped a Groundbreaking Campaign
As far as in-app update mistakes go, Snapchat topped the tables this week with their completely resigned interface that came with no prior warning or option to update. I think it's safe to say, having the app myself and following social media comments, that there's not a person who favours this update to its previous… Continue reading Snapchat and the $1.3 billion Mistake
Oxfam ought to take a step in UNICEFs direction, with their recent breaking news announcement that Deputy Director Justin Forsyth is resigning after facing three complaints of inappropriate behaviour towards female staff. The ex-boss of UNCIEF and Save the Children was said to have 'unreservedly apologised' to the three female staff at the head of… Continue reading Justin Forsyth Resigns from UNICEF – a Step in the Right Direction