There are many mediums of marketing to now explore. Some will work for your brand, some won't. One modern option that still appears to be very prevalent in 2020, is influencer marketing. However, also in 2020 is the Covid19 pandemic that has quite literally flipped life as we know it on its head. Unfortunately, when… Continue reading Is There Any Point In Influencer Marketing Right Now?
You may have heard the news, you may not have. But yesterday, it broke that BBC 3 series Blindboys Undestroys The World had 'spiked' several well known-influencers by asking them to promote a product on their Instagrams that actually contained cyanide - literally yikes! Influencer Fail No.4703403489724987... We know all too well that a lot… Continue reading How Much Influence Should We Allow Influencers To Have?
Admittedly, it's been a while since I've written a 'creative campaigns' post (mostly for reasons I divulged recently in a tweet thread). I must do better! This doesn't mean though, that I haven't been taking note. I often give the stunts I come across a quote tweet with comments along the lines of 'smashing' 'love… Continue reading 2019’s Creative Campaigns #19 – Control Harrods’ Christmas Lights
I couldn't wait to write about this one, because honestly what better an argument for influencer marketing than none other than Mrs. Hinch herself? The cleaning sensation has far surpassed giving you inspiration to tidy your home. She's now a fully-fledged Instagram influencer who has over 2 million devoted followers. Recently, she asked her fans:… Continue reading The Hinch Effect: The Proof That Influencer Marketing Is Still Alive & Kicking
This fortnight's #CommsSchool homework is to share your blogging habits with the community. As well addressed by Stephen and Marcel in their Webinar on Tuesday, it's vital to keep on writing, and to populate your blog regularly. Otherwise, what's the point? But, how do you find the time to work a full-time job, go to… Continue reading #CommsSchool Homework – My Writing Habits
Hello and welcome to my eleventh interview of my ‘meet the PR blogger’ series. I'm almost finished with this series, so if there's any PR bloggers reading this that would be interested in getting involved - please drop me a message! Keep your eyes out for new additions for the next few weeks though. This time round, my… Continue reading Meet PR Blogger Helen Deverell
Hello and welcome to my ninth interview of my ‘meet the PR blogger’ series. I didn't think this series would still be running over 2 months since I put the feelers out, but here we are! This just goes to show the amount of incredible names within this industry and just how willing they are to help… Continue reading Meet PR Blogger Laura Sutherland
Hello and welcome to my fourth interview of my ‘meet the PR blogger’ series, this time with PR student blogging superstar and personal friend of mine: Orlagh Shanks. But (as always), before I start, lets get down to the basics. What is the ‘meet the PR blogger’ series? This series has been put together by… Continue reading Meet PR Blogger Orlagh Shanks
Happy International Women's Day! To celebrate, I wanted to put together a quick post about some of the women I admire in PR, and who inspire me every day (i'm all about girl power after all). Though there are so many powerful women who are big names in the industry, I wanted to make this… Continue reading #InternationalWomensDay – My Top 5 PR Inspirations