This could amount to being a very, very short blog post. Because in short, if you're planning a 2020 April Fools Day campaign, don't. In fear of sounding like yet-another-PR, these truly are unprecedented times and whilst April Fools Day campaigns may have worked well for your brand in the past, they almost certainly won't… Continue reading JOKES OVER: Should You Cancel Your April Fools Day Campaigns?
April Fools' Day has rolled around for another year and now I'm working in the heart of public relations, it hasn't been as well received from me as previous years. While I was studying, I was a huge fan of April Fools' Day stunts, but that now I'm working within the industry - I'm a… Continue reading April Fools’ Day 2019 – The Best (And Worst) Efforts
A few days ago, I tweeted about Tinder releasing what was quite clearly an April Fool's gag prematurely. The saying goes that if you make a joke after the clock strikes 12, then the joke is on you instead. But how about exerting your efforts days before the first of April? That's bad luck for sure, right?… Continue reading How Much Effort Should You Be Putting Into Your April Fools’ Comms?
The 1st April is always a good time to generate PR and to get people talking about your organisation ,so there's no wonder as to why so many brands are getting on board these days. April Fools posts often go viral and spark a lot of conversation, which ultimately links back to your brand. Not… Continue reading This Years Best April Fools Stunts