My 12th spotlight 'creative campaign' of the year may be a controversial one. Because, in all honesty, I didn't originally intend for this blog post to be a creative campaign centred on. Instead, I wanted to discuss current affairs and whether jumping on a contentious political trend was dirty, or clever PR. But, as I… Continue reading Creative Campaigns #12 – Plenish ‘Milk’ The EU Elections
Kanye West - ever famous for being somewhat outspoken and never shy - has recently sparked up yet another conversation. This time, it's with the question: what would happen if our lives weren't so defined by numbers? In a world that's becoming slightly Black Mirror-esque, social popularity is becoming more and more important. So much to the point that not only has social media become a big part of our lifestyle, but also in our careers. Which i'm not saying is a bad thing by the way, part of my job includes social media management - and I love being able to use platforms to make a difference. The way that it should be used.