Campaigns, Student/PR

Creative Campaigns #1 – Build Your Own Baby Yoda

It's a new year, a whole new decade even, and that means that the clock has been reset on the Creative Campaigns of the year that I write about. Amid a myriad of brilliantly creative marketing stunts last year, I managed to handpick and write about 20 in total. Starting with the iconic 'Greggs Vegan Sausage Roll'… Continue reading Creative Campaigns #1 – Build Your Own Baby Yoda

Build-A-Bear
Student/PR

How Build a Bear quickly learned that their campaign was a… Bear-y Bad idea

Pardon the terrible, terrible pun in the title (I can't resist one, really). Let's talk about Build-A-Bear and their infamous campaign that went to pot last week. If you've not managed to hear about the 'incident' yet, then you'd have done well to avoid the news of this terrible campaign. Proposed, developed and executed by… Continue reading How Build a Bear quickly learned that their campaign was a… Bear-y Bad idea