Student/PR

Creative Campaigns #20 – The Whopper Hides The Big Mac

I've long been a champion of Burger King's campaigns. If I had to crown my favourite marketer of all time, it would undoubtedly be them. From their witty social media, to their wonderfully creative PR stunts, this is a brand that really has everything going for them. That's why their latest gig, unsurprisingly, got another… Continue reading Creative Campaigns #20 – The Whopper Hides The Big Mac

Message on Harrods Christmas lights
Student/PR

Creative Campaigns #19 – Control Harrods’ Christmas Lights

Admittedly, it's been a while since I've written a 'creative campaigns' post (mostly for reasons I divulged recently in a tweet thread). I must do better! This doesn't mean though, that I haven't been taking note. I often give the stunts I come across a quote tweet with comments along the lines of 'smashing' 'love… Continue reading Creative Campaigns #19 – Control Harrods’ Christmas Lights

High Street 2019
Student/PR

The High Street Isn’t Dead, It’s Just In Metamorphosis

As more and more businesses announce administration, there seems to be an air of failure that the high street just can't seem to shake these past few years. Many big players including Toys R Us, Poundworld, Mothercare, Office, Maplin and more have shut up shop recently, and there are a whole host of reasons the… Continue reading The High Street Isn’t Dead, It’s Just In Metamorphosis

April Fools Day 2019
Student/PR

April Fools’ Day 2019 – The Best (And Worst) Efforts

April Fools' Day has rolled around for another year and now I'm working in the heart of public relations, it hasn't been as well received from me as previous years. While I was studying, I was a huge fan of April Fools' Day stunts, but that now I'm working within the industry - I'm a… Continue reading April Fools’ Day 2019 – The Best (And Worst) Efforts