Campaigns

Creative Campaigns #3 – You Can Now Buy Big Mac Sauce

Today (12th February 2020), McDonald's will be selling its well-celebrated 'Big Mac Sauce' in stores across the UK. You can purchase dipping pots for just 50p in restaurants up and down the country, and I believe that special campaigns are being led in London to promote the launch of their newest item on the purchasable menu.… Continue reading Creative Campaigns #3 – You Can Now Buy Big Mac Sauce

Opinion, Student/PR

Major McFail: McDonalds ‘Vegan’ Dippers

We're just three days into the new year and there's already been a bit of a marketing cock-up by none other than McDonald's. A brand that I was only talking about a few days ago due to the impressive efforts of arguably it's biggest competitor. From being undermined by Burger King, to being outdone by… Continue reading Major McFail: McDonalds ‘Vegan’ Dippers

Campaigns, Student/PR

Creative Campaigns #20 – The Whopper Hides The Big Mac

I've long been a champion of Burger King's campaigns. If I had to crown my favourite marketer of all time, it would undoubtedly be them. From their witty social media, to their wonderfully creative PR stunts, this is a brand that really has everything going for them. That's why their latest gig, unsurprisingly, got another… Continue reading Creative Campaigns #20 – The Whopper Hides The Big Mac

Student/PR

Creative Campaigns #10 – ‘Not A Big Mac’

If there's one fast food chain that's renowned for its 'rock-the-boat' campaigns, it's Burger King. And I'm normally not a fan of brands slandering other brands - but this campaign is so ingenious that it's hard not to applaud it. Amid a number of fabulous PR stunts comes another, and this time - it open… Continue reading Creative Campaigns #10 – ‘Not A Big Mac’

best companies on social media - PR & Lifestyle Blog - PR Blogger
Student/PR

These are the companies that have got social media sussed

Social media isn't an easy thing to nail. Getting your creative content bang on, while also at the same time making sure that nothing you write can be misconstrued is actually really challenging. And that's without mentioning understanding social algorithms and getting posting times exactly right. If you're in charge of a large social account… Continue reading These are the companies that have got social media sussed

Student/PR

How McDonalds Monopolised the in-play Fast Food Industry (literally)

Today marks the start of the 31-year strong McDonalds Monopoly promotion. An in-play 'game' that involves the collection of monopoly tiles in order to win a range of prizes. From a PR perspective, the fact this game is still running over thirty years later with very few adjustments to it is extremely impressive and really is worth… Continue reading How McDonalds Monopolised the in-play Fast Food Industry (literally)