Because this week is supposed a week of brilliant comms efforts, flourishing in creativity - I have a second creative comms post today. This one involves a 'blast from the past', as IKEA show you how to design your living room in the style of some of your best-loved TV shows. Already equipped with a dedicated landing… Continue reading Creative Campaigns #13 – IKEA Recreate Our Best-Loved Living Rooms
You may be wondering why there are now condoms splashed all over my blog. But actually, I've a very good reason. Now, I haven't contributed to my 'Creative Campaigns' series in a while. I blame the hustle and bustle life, combined with my incapability to write about anything else once I get one idea set… Continue reading Creative Campaigns #11 -Durex’s Game Of Thrones Marketing
April Fools' Day has rolled around for another year and now I'm working in the heart of public relations, it hasn't been as well received from me as previous years. While I was studying, I was a huge fan of April Fools' Day stunts, but that now I'm working within the industry - I'm a… Continue reading April Fools’ Day 2019 – The Best (And Worst) Efforts
A few days ago, I tweeted about Tinder releasing what was quite clearly an April Fool's gag prematurely. The saying goes that if you make a joke after the clock strikes 12, then the joke is on you instead. But how about exerting your efforts days before the first of April? That's bad luck for sure, right?… Continue reading How Much Effort Should You Be Putting Into Your April Fools’ Comms?
Valentine's Day has come under fire in recent years for a number of reasons, and it's simply not as popular as it used to be. Slammed for marketing the idea of love - which should arguably be celebrated all year round - there are many naysayers who'd condemn the day altogether and thus, are Valentine's-Day-centred… Continue reading Valentine’s Day campaigns – Yay or Nay?
KFC aren't strangers to a great creative comms campaign. Who can remember their great public apology when they infamously ran out of chicken? (How a chicken restaurant runs out chicken, I'll never know - but it did). So simple yet so effective, KFC's recovery campaign was one for the ages and was, wait - still… Continue reading Creative campaigns #9 – KFC’s GRAVY candle
Product placement is one thing, but have you ever heard of person placement? Well, if you haven't you're about to. Because the Golden Globes saw a perfect exemplar of it just a few nights ago with their Fiji brand representative; who just-so-happened to be in the right place at the right time... Over and over (and… Continue reading Creative campaigns #4 – the ‘Fiji water’ photobomb
With Vitamin Water executing a fabulous campaign in December that'll kickstart 2019 this month (remember my post about #nophoneforayear?), and now with Greggs releasing their vegan sausage roll within the first 3 days of this year - I can tell this year's gonna be a goodun'. Therefore, I've decided I want to document as many… Continue reading Creative campaigns #1 – Greggs launches a vegan sausage roll