Campaigns

2020’s Creative Campaigns #14 – Cath Kidston x Animal Crossing

Of course, it was only a matter of time before one of the fantastic campaigns by Rise At Seven made its way on to my blog. I love writing about the most original and creative campaigns I can find, and a lot of their work fits into this narrative. Their latest campaign is no exception,… Continue reading 2020’s Creative Campaigns #14 – Cath Kidston x Animal Crossing

Nasa Hubble Telescope Birthday Campaign
Campaigns

2020’s Creative Campaigns #12 – Check What NASA Saw On Your Birthday

If you think that your campaign won't do well right now because it's not Covid-19 related, you'd be wrong. Recently, to celebrate its 30th birthday, NASA Hubble launched a neat little campaign which meant that you could find out what it saw on your one of your birthdays. Amidst a truly awful time, Nasa Hubble's campaign… Continue reading 2020’s Creative Campaigns #12 – Check What NASA Saw On Your Birthday

Campaigns, Student/PR

2019’s Creative Campaigns #17 – Free Coffees For Absolutely EVERYBODY!

Everyone loves a freebie, gee it doesn't take a genius to know that. But normally, you can only pick up something for free if you offer a brand something in exchange. I.e. you sign up to their mailing list, you download their app, you're a brand new customer, and so on. You get the gist.… Continue reading 2019’s Creative Campaigns #17 – Free Coffees For Absolutely EVERYBODY!

Campaigns, Student/PR

2019’s Creative Campaigns #16 – Chester Zoo Wants You To Play With The Elephants

Anyone who knows me knows how much of a big fan I am of Chester Zoo. "The Secret Life Of The Zoo" is a staple evening-watch of mine, and I just love everything that the brand stands for. Therefore, I'm equally as intrigued and invested in the way in which they market themselves, both online… Continue reading 2019’s Creative Campaigns #16 – Chester Zoo Wants You To Play With The Elephants

Opinion, Student/PR, Uncategorized

2019’s Creative Campaigns #15 – Wowcher’s Mystery Holiday Packages

A short while ago, I got caught hook, line and sinker by a stunning PR campaign. I noticed an article on the LadBible, of which the headline read: 'You Can Jet Off To A Mystery Holiday Destination For Just £99'. The byline confirmed that destinations included the likes of: Thailand, Rome, New York, Dubai, Bali,… Continue reading 2019’s Creative Campaigns #15 – Wowcher’s Mystery Holiday Packages

Campaigns, Student/PR

2019’s Creative Campaigns #13 – IKEA Recreate Our Best-Loved Living Rooms

Because this week is supposed a week of brilliant comms efforts, flourishing in creativity - I have a second creative comms post today. This one involves a 'blast from the past', as IKEA show you how to design your living room in the style of some of your best-loved TV shows. Already equipped with a dedicated landing… Continue reading 2019’s Creative Campaigns #13 – IKEA Recreate Our Best-Loved Living Rooms

Campaigns, Student/PR

2019’s Creative Campaigns #11 -Durex’s Game Of Thrones Marketing

You may be wondering why there are now condoms splashed all over my blog. But actually, I've a very good reason. Now, I haven't contributed to my 'Creative Campaigns' series in a while. I blame the hustle and bustle life, combined with my incapability to write about anything else once I get one idea set… Continue reading 2019’s Creative Campaigns #11 -Durex’s Game Of Thrones Marketing

April Fools Day 2019
Campaigns, Student/PR

April Fools’ Day 2019 – The Best (And Worst) Efforts

April Fools' Day has rolled around for another year and now I'm working in the heart of public relations, it hasn't been as well received from me as previous years. While I was studying, I was a huge fan of April Fools' Day stunts, but that now I'm working within the industry - I'm a… Continue reading April Fools’ Day 2019 – The Best (And Worst) Efforts

Student/PR

2019’s Creative Campaigns #10 – ‘Not A Big Mac’

If there's one fast food chain that's renowned for its 'rock-the-boat' campaigns, it's Burger King. And I'm normally not a fan of brands slandering other brands - but this campaign is so ingenious that it's hard not to applaud it. Amid a number of fabulous PR stunts comes another, and this time - it open… Continue reading 2019’s Creative Campaigns #10 – ‘Not A Big Mac’

Student/PR

2019’s Creative Campaigns #9 – KFC’s GRAVY Candle

KFC aren't strangers to a great creative comms campaign. Who can remember their great public apology when they infamously ran out of chicken? (How a chicken restaurant runs out chicken, I'll never know - but it did). So simple yet so effective, KFC's recovery campaign was one for the ages and was, wait - still… Continue reading 2019’s Creative Campaigns #9 – KFC’s GRAVY Candle